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The Exeter Times-Advocate, 1956-12-31, Page 2Tht Timws-Advocfttt, Ofcctmbtr 31, 1956 Jottings By J.M.S. This n«wsp«p«r beli«v#s thfe right to (express «n opinion in public contributes to th* progroso of thi notion #nd th»t it must b* oxorohod freely to preserve and improve democratic government. Christmas With The F amity New Year's Wishes Objective For Coming Year Improvement Of Community : It’s time once again, for The Times-Advocate to make its annual list of New Year’s wishes. First, of course, we hope all our readers, everywhere, have a bountiful 1957. We hope the New Year brings you happiness, good fortune and good health. The nation’s economic experts predict another prosperous year for Canada in 1957. We hope South Huron shares in that prosperity. Among our special wishes for the community are many that we made last year. They didn’t come about in 1956 but we’re .hoping they will in 1957. Here’s our list: For farmers: suc cess in your marketing schemes, good weather, good crops, good markets, good, prices. ■For Exeter: completion of the Morrison Dam project, more industry, a town plan, government assistance toward sewage disposal, further de velopment of Riverview Park, organiza tion of a Chamber of Commerce. For Exeter council: no mor? law suits. For SHDHS: early completion of the five-room addition, continuation of excellent academic and athletic achievements, a safe-driving course, a hockey program. For drivers: courtesy and com mon sense. For the community: fewer traffic accidents, tragedies and fires. For the Ausable Valley Conserva tion Authority: a contract for construc tion of the Morrison Dam. For Qrahd Bend: a hot summer,.1 improvement of harbor facilities, more tourists of the right kind. For Hensall: continued expansion, no controversial issues. For McGillivray township: the courage and foresight to finance con- structioh of a central school, . For ‘ Biddulph township-: -a new dump site, away from No. 4 highway. ; FoT. the federal Conservatives Thanks As 1956 comes to a close, The\ Times-Advocate wishes to expres.s ’ special thanks to the people who’ve made this year an eventful one for us. - • . In May, The New T-A was intro duced when the newspaper changed its method of production. As we pre dicted, The New T-A has brought this community a substantially’larger news paper with more local news and fea tures. We’ve also been able to use color in our paper—a feature that many larger publications cannot pro vide. We’ve made mistakes getting ad justed to this new ‘printing process but readers and advertisers alike have been co-operative and patient — and we’ve appreciated it. It was in May, too, that The Times-Advocate received two trophies and a/Third place in the better news papers competition sponsored by the Ontario Weekly Newspapers Associa tion; „ But the best “award” of all has been the growth of readers of the paper.'In 1956, we set our sights on reaching a circulation of 3,000. We’re happy to announce that goal has been passed. In these achievements, The Times- Advocate recognizes the assistance it has received from many quarters, Without which progress would have been .impossible. We waht to thank our faithful correspondents for recording the ac tivities in the surrounding area; and our contributors who help us to cover all the events which take place in this active community; our co - operative news sources; our supporters and help ful critics; our enthusiastic readers; the advertisers whose support is most im portant; our co-operative staff. Without the assistance of all these people, The Times-Advocate would not exist and Ontario Liberals: revival. For Exeter Mohawk Booster Hoc key Club: a winning team. For councillors, school trustees, public officials, church and commun ity leaders: greater appreciation of your services, For the United Nations: less talk, more action. For the South Huron Hospital Association: early solution to the sur gery problem. Frauds The latest edition of “News Roundup”, a publication of the Canad ian Chamber * of ' Commerce, warns merchants across Canada about “phony advertising deals” in an article en titled: "Does It Always Pay To Adver tise?” The Chamber cites a number of common forms of advertising abuse in which fast-talking, high-pressure pro motors sell space in a program or booklet under the guise of helping to raise fiinds for sports or service or ganizations. "It is known that the gross take on one such deal amounted to well "over $5,000 of which the local club got $500,” the article says. "The balance went out of town.” To guard against such frauds, the Chambei- urged merchants to consider the following advice; "In buying advertising, it must be remembered that there are several yardsticks against which to measure the unknown. One is circulation. The advertiser -naturally wants to put his message, before as many prospects as he can. But circulation is only circula tion when it gets around. Today many thousands of dollars of merchants’ hard-earned advertising funds are tied up in bundles of maps, programs and other printed matter—gathering dust in stockrooms and under counters. All because they didn’t circulate. “Many,, national advertisers today insist on buying only paid circulation. In other words, copies of the publica tion must be sold to its readers.-It is their opinion that what a person pays for he reads. This applies to national ■magazines,- daily and weekly news papers and other periodicals. ’ ' “Another factor to be considered when buying advertising is reader in terest. Does the publication carry an almost equal proportion of editorial matter and advertising? Or is it main ly page after page of solid listings with little reading matter to carry the reader’s attention through to the back cover? "Still another question: Who spon sors this publication? Is it printed by a legitimate and well-known publish ing house? Is it a reputable organiza tion raising funds for a specific pur pose, such as area tourist promotion? Or is i,t some little-known outfit, whose sole justification for publishing is to keep the advertising salesmen,, edit orial staff and some back-alley printer in clover? "To sum up, keep these questions uppermost in your minds when you are asked to buy advertising in a pub lication unknown to you: "1. Is this a fast-signing deal or are you being allowed time to investi gate? “2. Are the publishers members' of a trade organization, such as the Periodical Press Association, Business Newspapers Association and the like? (Don’t be afraid to .ask the salesman for proof of Membership). “3. Can their circulation . claims be checked through their ABC (Audit Bureau of Circulation) statement or their publisher’s sworn statement? Or must you just take their word for it? "4. Are their readers the type of prospects you want tp do business with? “5. What sort of company will you be in from the standpoint of fel low advertisers? “6. Would your advertising dol lars be spent to better advantage with your own local newspaper, radio or TV station? About two weeks before Christ mas a Dutch lady was in the office looking for a Christmas card with a truly Canadian ’ winter scene. Looking over our entire stock of cards we did not have just what she was looking for. I was reminded of this on Christmas morning as Mrs. Southcott and I strolled across the street to have breakfast with our son Don and his. wife Barbara and two grandchild ren, Michael and' Mary. Speculation had been rife' as to whether- we were to have a green or white Christmas and the odds were in favor of the green. Mild and foggy weather had prevailed for several days. The snow that had covered the ground a couple of weeks' pre vious had all disappeared ..and there was no frost in the ground. And then when Santa Claus was about ready to make his rounds the snow began to trickle down and a frosty night added- sparkle to the trees so that when we awoke Christmas morn ing a mantle of white covered « the ground and the show and • frost on the t trees and shrubs created a picture that would adorn any Christmas card and would give to our friends over seas a true picture of what is meant when* we sing “I’m dreaming of a white Christmas.” In Don’s back yard was a tali evergreen tree and the branch es were covered with snow. Near by was a large* well-rounded shrub that had shed its leaves and the branches frost-laden, glistening in the morning sun created a picture that would de fy any artist to reproduce: After the thrill of watching the grandchildren .open’ then” Christmas parcels (we proceeded to the home of our s,on Robert and his wife Catharine with their two children Jane .and ■ Barry, somewhat older than Don’s youngsters. Sitting on the , floor was Barry delighted with an interchangeable fleet of trucks arid Jane with her wrist. watch and a new Brownie* out fit, just to mention some of the' more important gifts. At noon all of the family gath ered at the home of T. Orville and Stella Southcott where Mr. and Mrs. Jack.Southcott, of Tor onto, and Jim Southcott, a stu dent at Western University, had arrived. The family circle was not complete owing to the ill ness of Rev. R., E. Southcott, of OH City, who was temporarily laid up, and his wife Jean. A short family worship and then the distribution of the gifts from a gaily decorated tree, with the small fry being the ‘ centre of attraction, preceded the Christmas dinner where for several hours the aroma from a twenty pound Christmas turkey tickled the nostrils and the an ticipation of a half hour before turned to groans as some of the family left the dinner table. In the evening there was tele vision, something undreamed of only a few years ago but now „ taken for granted in many homes. Color TV tjiey tell us is just around the corner. In speaking to others since we have heard the remark many times, “We had a wonderful Christmas." I think it is safe to say that that is true through out the entire community. Many, family reunions have been held and with the exception of where there is sickness or suffering I doubt if there is any one com munity throughout the entire world that has more reason for rejoicing and thanksgiving than, we who reside in this wonderful county pf Huron. We are recording this now so that when the files of the Times- Advocate are referred to fifty years from now, it will throw some light on conditions as they exist at present. RESOLVE AMIDST THE dOYAND CHEER TO PLAN A HOME ......................... . I News Of Your Library I I \ By MRS. J* M. S. | KAtBFtllJCH^as Cxeter Times Estahllshed 1873 Amalgamated 1924 Advocate Established 1881 Published Each Thursday Morning af SfraMCird, Ontario Ah Independent Newspaper Devoted to the Interests of the Town of Exeter And District Authoriied tit Second Chis Mail# Post Office Department, Ottawa MEMBER; Canadfiart Weekly Newspaper Association, Ontario Weekly Newspeper Association and Audit Bureau of Circulation. Kubrr hueSAtf /1RCULATM AWARDS: 1956-—Ab V. Nolan Trophy, general excellence hr newspapers published In Chhfh towns 1,509 and 4,50d pepulatlen; E. T. Stephenson Trophy hr front page among Ontario weekly nov/spapor* (also won iri 1954), 1953—All* Cenade Insurance Federation natlortol safety award; Ontario Safety League award, Ptfld-inAdvanet Ch’etthfbft as of 30, 1956—2,734 ,.M.W...... Another in the historical series of great stories of Canada for young people has just been re ceived at Your Library. This is the twelfth in the series and is entitled Red River Adventure It is the story of the Selkirk settlers. When the Earl of Selkirk bold ly planned to raise a settlement on the Red River . peopled by ■ dispossessed Scottish and Irish farmers he let no difficulties discourage him. For four years, the tiny colony struggled for its life; twice it was destroyed, twice- rebuilt. In spite of almost countless difficulties the settle ment grew and eventually pros pered. This is a thrilling story of Lord ^Selkirk’s vision and of the courageous Old Country immi- ■ grants who entrusted their lives to his drcam. The writer, J. W. Chalmers • was born, in Winnipeg which . grew from Lord Selkirk’s Red River Settlement. He*-is now in spector of High Schools in Al berta and lives in Edmo'nton. ♦ for berta and lives . ■ ' A .* Another book pie is one of series entitled * J# MERRY MENAGERIE young peo- True Book Hey, George, look! I’m a diplomat.! YEARS AGO Miss Chidley, teacher of com mercial. work in the High. School has resigned to take effect on March 1 next. Miss Chidley goes to Clinton where she will receive an increase of $200 in salary, getting $750. Miss Victoria Miners and Mr. Alvin Brintneli have been suc cessful in passing the Model School examinations at Godet- . ich recently. Miss Miners com mences to teach at Dashwood ' and Mr. Brintneli at Hurondale. The Hockey Club gives a skat- «ing party Tuesday evening, Jan uary 8. At the Town Halt on Monday afternoon Wm, Briwden,’ ThoS' Hartnoil, A. Q. Bqbier( T. B. Carling and W. G. Bisselt were nominated fob Reeve and L. Hardy, W. J. Heaman, Jos. Davis, A, E, Ho’dgert, W. H. Levett, J, J. Knight, S.'M. San ders, A. E. Fuke, Wellington Johns, Ed Treble, Sain Swfeet and L Armstrong for councU- lors. YEARS AGO McTavish Who for and a- h.al£ years pastor of James True Book About s Florence Nightingale Florence Nightingale came of a wealthy family but preferred from an early age to help the vicar of the village visit and tend the sick and poor. She planned to become a nurse in one of the hospitals but her family were strongly opposed because nurses were looked down upon socially. At long last her family gave in to her wishes and allowed her to take a position as^ head of a ne.w hospital. She fan it so successfully that when the Crimean • War broke out she went to the front with a group of volunteer nurses. There in the face of tremendous odds . she did a magnificent job and was worshipped by the soldiers. The beloved Lady ( with a Lamp is brought' to life for all young readers in this book written by Margaret Leighton. * H« * H= Best Wishes for a Happy New Year and for more reading in 1957 from the Exeter Public Library. Board and the librarian. The Story In Elimville By ARo. RObS SKINNERa (/^ay all 365 days oj the New Year be filled with health, happiness and prosperity tor you and your family. r' Guenther Tuckey Transports 15 YEARS AGO The . Christmas weathCr .was mild with no inoW. Percy Harris ' of Chiselhurst marketed nearly 1,000 turkeys for Christmas for Which he was paid the sum of $4,000. .Mr. and Mrs. A. O.. Elliot have . moved into . their new apart ments over the, Ford garage.. New Year’s Day will be ob served as a Day of Prayer as requested by the prime minister Hom Mackenzie King. The Christmas Cheer fund this year made possible the distribu tion of thirteen baskets on Christ mas eve. 5 Mr. and' Mrs, Wilfred Wcido, Parr Line, celebrated their sil ver wedding anniversary on the Miss Helen Herdman is spend ing a few days with Mr. and Mrs. Wilson Whiteford of In gersoll. Mr. Keith Heywood of Camp ’ Borden arid Mr. Danny Hands- ford of Clinton spent the week end with Mr. and Mrs. Hubert Heywood. Mr. and Mrs. Chas. Stephen and Betty Ann visited on Sun day with Mr: and Mrs. Heck man of Dashwood. . Miss Anna Routly of Ryer son School, Toronto; spent-the. holiday week with her parents, Mr. and Mrs. Wm. Routly,* Miss Shirley J aques _ of Zion spent a few days with Miss Brenda Skinner. A large number of children attended the free movie and treats at -the Exeter theatre on Saturday to see Santa’’: Mr, and Mrs. Chas. Stephen and Betty Ann visited on Sun day evening with Mr. and Mrs. Eiirl Watson of Anderson. Mr. Elgin Skinner of New Toronto is spending the Christ mas holidays with his parents. Mr. and Mrs. Alvin "Coopei- and Floyd, Messrs. Laverne and Elgin Skinner visited on /Thursday evening with. Mr. and Mrs. Russell King of Crediton. Mr. and Mrs. Wesley Hey wood visited a few days With Miss Lena Heywood of Detroit where they spent. Christmas. Christmas visitors in the com munity were: Mr. and MrS. Wesley Vcnncr ’ and family of Hensall with Mr. and - Mrs”. Gilbert Johns. Mf. and Mrs. Jack Robinson and family of Kirkton, Mr. and Mrs.- Laurie Stephen arid Gerry of London, Mr. Donald Stephen of Exeter with Mr. and Mrs. Chas. Stephen. Mr. and Mrs. Robert Bragg and Bruce of West Lome; *Mr. and Mrs. William Pybus of Exe ter’ with Mr., and Mrs. William Johns. . Mr. and Mrs. bridge, Bruce and chelsea; Mr. and King, Wayne arid Crediton, Mr. and LIMITED ExeterPhone 25 1 Maythe coming year bring a host of good things your way and may the season’s joy brighten all your days. Jones, MacNaughton Seeds Ltd. Wholesale- and Retail Seeds Phone 66.4 Business Exeter W. G. COCHRANE, B.A. BARRISTER & SOLICITOR NOTARY PUBLIC Hensall Office Friday Afternoon EXETER PHONE 14 VIC DINNIN Savings Investments and Annuity Certificates INVESTORS SYNDICATE of Canada, Limited INVESTORS MUTUAL of Canada Ltd. Balanced Mutual Fund Shares* PHONE 168 ZURICH DR. H. H. COWEN DENTAL SURGEON z Main Street Exei/er Closed Wednesday Afternoon PHONE 36 /' L.D.S., D.D.S. Horace Del- Fred of Win- Mrs. Russell Ruth Ann Of ___ Mrs.. Donald Parsons and Susan of Hensall, Mr. and Mrs. Alvin Cooper and Floyd with Mr. ahd Mrs. Bruce Cooper. Mr. and Mrs. Eric Carscad- den, Jimmy and Marion, of Exeter witl/Mr. and Mrs. John Miners. “* Mr. and Mrs. Robert Robin son, Gordon and Graham of Woodham, Mr, and Mrs, James Sinclair, Kenneth and Kathy of London, with Mr, and Mrs, Jackson Woods, Mr. and Mrs. Hubert Hunter and Ross, el*on with Tebutt of Mr. and Mr. and Exeter. Mr. and Mrs. George Kellett with Mr. John Kellett arid fam ily. Visitors out of the community were: Mr. arid Mrs, Howard Pym with Mr, and Mrs. Bert Lobb of Holmesville and Mr. Alvin Pym of Exeter. Mr. and Mrs. Squire Herd- man, Helen and Ahn with Mr. and Mrs. John Herdman, Exeter, Mr, and Mrs. Ross Skinner and family with Mr, Alvin Pym of Exeter, Mr. and Mrs. Delnier Skinner, Edward and Frances with Mrs. Ed Johns of Exeter. and Mrs, Hubert Hey1- arid family with Mr. and BELL & LAUGHTON BARRISTERS, SOLICITORS & NOTARIES PUBLIC ELMER D. BELL, Q.C. • C.’ V. LAUGHTON, L.L.B. Zurich Office Wednesday Afternoon Parkhill Thursday Afternoons EXETER PHONE 4 ARTHUR FRASER income tax. Reports BOOKKEEPI E' Ann St., Exeter! ING SERVICE TC* ± , G. A. WEiBB, D,C,* *Doctor of (Chiropractic 438 MAIN STRfeET, EXETER X-Ray and Laboratory Facilities Open Each Weekday Except Wednesday Tues. & Thurs.l Evenings 7-9 For Appointment I - Phone 60S Phone 504 ALVIN WALPER. . PROVINCIAL LICENCED AUCTIONEER For your sale, large or small, courteous and efficient service at all times’. ''Service that Satisfies" PHONE 57-r-2 DASHWOOD ---------- --------------- ------------,----- evening of December 12. 10 YEARS AGO After 21 years of faithful efficient service with the. Telephone Co. in Exet?r, , George W. Lawson has retired rind the occasion was marked wi.th a banquet at the Central Hotel Monday evening. Appointees to the new Exeter - District High School Board are: Dr. H. H. Cowen, E. R. Hopper and J. H. .Tones of Exeter; Geo. Hess arid Laird Mickle of Hen sall; A. W. Morgan, Usborne, Jas. McAllister, R.R. 1 Zurich. Fifty Exeter men, forming ri jack rabbit rabbits i day, Miss .......... . plctrid her course as ft nurse- in-training at St. Joseph’s Hos pital, London and is visiting her parents, Mr. and/Mrs. A, O. Elliott. Among the Uftiversity .stu dents who are vacationing. at . theif homes are: Donrild. Tfri- qualr* Helen Snell, Marion Cow* and and Miss Ruth Cam- Mr. and Mrs. Lewis Seaforth. Mrs. John Ridley With Mrs. John Willis in 25 Rev. D. past five beett the ,...... _ ____ United Church has received accepted an invitation to come pastor of the Port Hope United church. Miss Margaret Ponhale, gold medalist, for Exeter High School delivered the Valedictory Ad dress at the High School com* mencoment on Monday, , n, On the last-day of the year R. N. Creech rind T. O. South cott enjoyed a couple of hours on the Oakwood Golf course at Grand Bend. Miss Avis Lindenfield nurse- in-training at Victoria Hqspital, London, spent the weekend with her patents Mr, .and Mrs, E. Llndcfififeld. Mn Reg “Beavers of Rridge* __.... ___ _ _ _ hujg .Gwen- the has St. and be* _„.t “drive”, bagged 134 ahd four foxes on Mon* Marion Elliott has com Mr. wood .... ................. Mrs. Ross Armstrong of Strat ford. Mr. c/ Floyd Mr. Alvin Pym of Exeter. and Mrs, Alvin Cooper USBORNE & HIBBERT MUTUAL PlftE INSURANCE COMPANY Head Office: Exeter, . -President Martin Feeney R.R. Vice-President E. Clayton Colquheun Ontario •2 Dublin E. Clayton Colquheun R.R. .1 Science Hili I Directors I Harry Coates R.R. 1 Centralia Wm. A. Hamilton Cromarty Milton McCurdy R.R. 1 Kirtken Alex J. Rhode R.R. 3 Mitchell ? AgeritS Tims. G. Ballantyno i Appointment^ N. L. MARTIN OPTOMETRIST Main Streey,. Exeter Open Every/Weekday Except Wednesday For Appontmerit j.Phone 355 (1 JOHN W^RD CHIROPRACTIC drugless THERAPIST Rear of 429 Main Exeter Phone 34<& Closed on Wednesdays R.R. 1 Woodham 1 Mitchell Mitchell j 1 Exeter 0ft. J* W. COjRBETT L.D.S., D.D.S. DENTAL SURGEON 814 Main Street (South Secrefary-Traasurar ? Phone 273 / Exeter Arthur Fraser.......... Exeter | Closed Wednesday Afternoons Clayton Harris R.R, Stanley “ Hocking Solicitor W, G. Cochrane