HomeMy WebLinkAboutThe Exeter Times-Advocate, 1955-03-03, Page 22
THE TIMES -ADVOCATE, EXETER„ ONTARIO„ THURSDAY MORNING, MARCH 3, HO
•
Tide journal shall always fight for
proems*, reform and public wsifare,
never be afraid to attack wrong,
never belong to any poiiticai party,
never he satisfied with merely print.
inn /lime.
THURSDAY MORNING, MARCH 3, 1955
..................., .......,
Boost Your Town. For Industry
...„.....
i Your Help Is Nec.essary
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Every booster for this community has an
opportunity to help it share in Canada's,amaz-
bag industrial growth. The method is sinaple:
Take your community spirit beard.
To every friend or relative that visits you,
show them with pride the fine community you
live in. Whenever you travel to visit others,
boast about your town and its facilitieS. When
you meet strangers, whether in, town or in
your 'Community.
about your community.
And most important of all, tell these
people—all of them—that gxeter wants in-
dustry. Tell them frankly that we would like
to get several medium-sized plants. Tell them
we think that both the town and the indus-
tries would benefit from their locating here.
In your boasting, don't overlook any per-
son from outside the community because you can
never tell 'just how far your words might go. If
every citizen would take a few .minutes every
week to boost the community, It would receive
more favorable publicity than any amount of
paid adyertising and letters could accomplish.
People are always enthused 'when they hear a
booster.
Boost your town at every opportunity—
you never know hdw big the dividends might be,
•
Campaign 1 Local History
To back up our conviction of the neces-
sity of an industrial promotion campaign,
The Times -Advocate starts this week a spec-
ial feature on its editorial page entitled
"I3oost Your Town Por Industry".
In this new department, w.e're going to
point out how every citizen can help wage
this important campaign. We'd like to make
active community boosters and potential
town salesmen out of all local residents.
In "Boost Your Town For Industry",
we're going to remind you of the advantages
this district has to offer industry so that
you'll be convinced personally that industry
can prosper here. Unfortunately we have
pessimistic arm -chair prophets who, though
conimunity-spirited in many other projects,
are convinced no industry would locate here.
We're too small, too out-of-the-way, too
backward, too -unimportant, they say, So far
these people have held sway in this town
and their pessimistic attitude prevails. We'd
like to change that.
There's another anti -industry, element
that we have to buck. That's the one which
says our -Community is a niqe little one; let's
not change it. These people argue industrY
• will make the town too big, raise taxes, cre-
ate slums, etc. et. They are aided in this
by the sentimentalists, usually from larger
centres, who extoll the virtues of the quaint
little town although they would never live
in One. To this element we would say: pro-
gress• and growth never hurt any town as
long as they are planned Intelligently.
To make our campaign effective we
must overcome these hampering arguments
and become convinced that we can benefit
industry, and it, in tarn, can. benefitus.
Watch for "Boost Your Town:For In-
dustry" every week and lielp us with this
vital program. • .
••',Against Supports
For Canada, declares a leading Canad–
• ian periodical, any policy of farm price sup-
• ports similar to that in. the United States
would be ruinous. "In the United States it
has been bad enough and world fOod markets
in which Canada has such a vital interest
lla•Oe been seriously shaken. But in the Unit-
ed States agriculture is only one of .a great
many important industries. If the taxpayers
there want to subsidize the farmer, that is
their OWn expensive business and they can
probably afford to do, so."
•
• "Bid in Canada farming is 'one of the
country's biggest industries and a firm ex-
port market for surplus farm •products is
absolutely imperative. We cannot begin to
consume all our own farm production. Under
such circumstances subsidizing simply does
not make sense. We haveu't got enough tax-
payers to pay' the bill. Canada's job is to
Onto food and market it, not to pile it up in
elevators and cold storage.'?
Start delving into the -local history of
any small Canadian centre and you'll prob-
ably find the town's weekly newspaper files
the best source of information, points out
The Financial Post.
It may be the Twillingate (Nfld.) Sun
or the Melfort (Sask.) Mtion or one of the
other 900 -odd weeklies across the country.
hi, the absence of historical societies, many
of these papers have the only•record of local
happenings.
With this in mind a bill has been.. pre- "
sented recently to the U.S. Senate "to pro-
mote the preservation of the historyof the
.United"'States as recorded in phineer weekly
newspapers and as currently published.".
• In this country, and for some time,
several of the provincial governments have
been collecting and filing items of historical
interest as they appear in. local papers,
, In the short life of this country, the'
•
emphasis has been ..on the future with per-
haps too little interest in past happenings.
District papers can make a -very worthwhile
contribution to their courinunities and to Ca-
nada by accurately recording events and de-
velopments for future generations. In most
cases, they are deing so now. — •
•
Those Drives
Warning to rabbit hunters was •issued
recently by James F. Gage, Hespeler, district
- biologist .Of the Ontario Lands and Forests '
Department.
Organized drives forrabbitswhich
sometimes -involve hundreds of hunterS,`
"may soon result in shorter seasons and.
more pdeted property over the entire south-
ern section of the province," says Mr: Gage.
"Rabbit hunters will 'wive to realize that
they are jeopardizing their sport by
organiz-
ing a drive'. Farmer-spOrtshien :relations go
clown the dramn. when'this'method of hunting
is employed."
•' Mr. Gage continued: "A, drive_ 'doesn't
leav4much game for the other fellow." •
•
From The Punsters
• Two finishes tor automobiles: lacquer
arid liquor. •
A lot of money is tainted—taint yours..
and taint mine. • •
Middle age is when you don't care where,
you go, just so you're home by 9 p.m.
Travel broadens one. So does too 'many
ice dream sodas.
The trouble with laryngitis is that' you..
have to wait until you're cured. before you
can tell anybody about it. , •
Poor handwriting covers up a lot of
mis-
takes in spelling,
,A,lot of women don't care who wears
the pants in the family, just so there is
money in the pocket. '
• A man is always as young as he feels,
blit seldom as important.
trOe enter • lEinte4-abbotate
Times Eatablislied 1873 -' Anudganiated 1924 • Advocate ratabliehed 1991
Published Each Thursday Morning at Exeter, Ontario
Aa ladependent Newepaper Detieted to the Interests of the town of Exeter sad District
Authorized as Second Clime Mail, Poet Office DePartaleat• Ottawa
Mends* 01 the Cenadian Weekly Newspaper AssociatiOn
Meadow of the Ontario Division of the MYNA
/Weather et the Audit Bureau of circulations
191%* AII-Chuwida bunirance 'Federation National. safety Award
• 1953 Ontario Safety Leanne Award
11154 Winner of the E. F Sthphenaott Memerial Trophy for
Tied Pront Page Among Ontario Weekly' NewaPapbre
Paid4noAdvance Circulation as of April 1, 1954 -- 2,541
stnaSOCEPTIos RA1111;
Canada (hi advance) 29.00 p'er year VILA, (itt intirattee) 194.00 per year
Published by The Exeter TitattfrAdvocate Limited
MERRY MENAGERIE
ay Walt Disney
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;cid'gliritpxypTowtsts
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mowed bpiirs Pruiirel wow' IVIVP
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"It's for teaching correctpostwe-rfalls Of if you're toe
erecti"
As the
"TIMES"
Go By
5Ci YEARS AGO
Wooten, of Goderich, met
with the Board of Trade to dis-
cuss the establishment of a knit-
ting factory in Exeter in connec-
tion with the Exeter Woolen
Mills or other:Vise. .A committee
was appointed to' investigate the
matter.
Prof. Shrieves, who has been
a regularvisitor here for the
past 30 years with his own med-
iciaal preparation "Pride of the.
Valley", died suddenly at his
home In Detroit.
Charles Sanders, • 15 -year-old.
son of Mr, John Sanders, a for-
mer resident of Stephen township,
was critically injured ' when a
rifle he was using to club a rab-
bit he had shot Went oft and the
jullet struck him in .the stom-
ach. He was taken to hospital at
Dauphin where he underwent' an
operation.
25 YEARS AGO
Rev. Edward ,Sheppard, a for-
mer pastor of James St. -United
Church, dieil suddenly • shortly
after he was stricken during the
evening service at Wesley United
Church, Hamilton.
Mr. 'Clyde Heywood had a team
in the field plowing on February
27.
, The 100 -acre farm of Mr:'
Thomas Hunkin, Usborne, has
been sold to Mr. George Cham-
bers, who recently moved to this
community from the West.
Concern was felt in. Exeter
when Gerald FAton, pilot of the'
air mail service between Leam-
ington and Pelee Island, was re-
ported missing. However, word
followed that he was safe on the
island. -
Mr, Wesley Dearing has accept-
ed a positiOn as field manager
with the+ Exeter Canning Com-
pany. •
15. YEARS AGO
Miss Mary Gardiner, bookkeep-
er for Snell Bros. dad Co., has
been aWarded finit .prize in an
accounting p o n t e st, conducted
each year by General Motors, for
the second time.
The 1Canadian 'Underwriters'
.Association has announced a 10
per, cent reduction in fire insur-
ancerates in the 'village of Ex-
eter.
The ehoir of James St. United
church pelebsrated the leap year
'birthday of Mr. Frank Taylor at
a party at -the home of Mr. and,
M. Walter Cutbush following
choir practice.
George Kellerman, 85, pioneer
businessman 61 Dashwood, died
at the home of his grandson, Al-
vin Kellerman.
•'Bartender
" Wanted
•
"Must have ability to cater to
a very–discriminating club mem-
bership. Appearance and use of
English, language.- important A
MUST is no drinking habits."
Strange but true. This 'is a part
Of an actual advertisement. A
MUST for liquor dispensers is to-
tal abstinence, if efficiency is the
objective. Plane pilots, lodomot-
ive engineeers, hockey players,
(if they wish to reach the big
time), mast curb their personal
liberty in this Matter. Yes, even
the liquor barons, makers of
beer,dwine and hard liquor, know
the .fttete about indulgence and
the resultant loss of efficieneY,
"Wanted, bartender. 441.
dUST—
no drinking habits." (adv't)
Mhy
-
An old landmark, last of the
Verity Plow Works buildings,
was razed last week:
Lucan Irish took a one -game
lead in the two -out -of -three series
for the Cyclone League cup by
defeating Exeter 5-1.
10 YEARS AGO
Scattered showers and mild
weather have taken away much
,of the snow which has blocked a
number of roads to auto traffic
since the first of the year. Many
farmers, whose wells have been
dry for some time, •welcomed the
rain.
A fancy dress carnival at the
local arena brought ,-contetitants
from Ilderten, Lucan, St,. Marys.
and Hensall.
Exeter was without power for
Several hours when sleet caused
a break in the town and rural
feeder lines. Hydro employees
worked atop 60 -foot poles south
of James St Church in the rain
to repair bgoken wires. The high'
school "sweater swirig" at the
arena. was held by lantern light,
• 'Clayton Lightfoot, son of Mr.
William Lightfoot, Centralia, has
been reported missing in action.
• Sgt. • Gunner Clarence Knight,
son of Mr. and Mrs. 'Reg Knight,
arrived home from overseas this
week. Wounded on a mission. on
September 1, he had been a pa -
patient in a hospital in England
since and will receive further
treatment in Toronto.
Jottings By JA4S.
dverT1ng enefits Everyone S1
• •
every Unit is designated tor pub. time they kept the name and low
We have had '144 particularly
teasing eXperienCe in the Matter
of adVertising, The question often
• arises "Does, advertising pay?",
Here Is Just'' one example that
has ,come to my attention.
Prior itO 'Christmas a merehant
Of town placed in stock a few
machinea that would retail :around
$100. Relieving that there woUld
be a demand for them at that:
particular time they were adver-
ted fairly extensively bat die did
•net *eke a :single sale. con-
clusion, of course, was that Ad-
vertising didn't pay,
'Rut that is not the end of the
story. We have since been inform-
ed that during January and the
firrait-,couple ofweeks of February
five machines were disposed of.
Surprised Advertiser
'The .advertising that visa done
prior ' to •Christines had evidently
made its impression but the
woold-be buyers no doubt had.
other obligations and delayed pur-
chase. 'SO the Pelee came much to
the surprise and delight Of the
advertisez.
have often run nip ,against
that same experience where •a
merchant has said he 'would try
an advertisement to see if it
would pay. The chAnces are, it
didn't, at least at the time. Ad-
vertising to be efficient must b,e
consistent. " •
One of the things that has -al-
ways 'has been a mystery to .me
is the tremendous •amount of
money that is spent on adver-
tising. For instance, the other'
day we learned ever TV thata
half hour show en TV costs in
the neighborhood of V25,000 paid
for by some sponsor. One. eon-.
traot, alone, has been awarded
for three mjfl,lon dollars a year
for three and for 'perhaps four
years for one single -make of uto-
mobile, The eentreet is for'ene
one-hour show a. Week. Add to
this the amount that • is spent
in newspapers and magazines and
the amount is astounding,
Howevef, the amounts arrived
at for adv,ertising 'by leading in-
duStriallets ,are no haphazard
gUess, but practically ' definite
amounts set aside .according to
sales. A certain percentage of
• Garages
Sunday and
• Evening Service
Open this Sunday; Wednes-
• day ifternOon, and during
the evenings throughout the
• week: •
Hunter-Duvar
ei SONS LTD.
liolty., .
Sound littailie$4
-Large business enterprises
work Olt the ,name prtnejple. 'roin
one two per cent of gross.- sales
is estimated for advertising and
this system has proven to be
sound business piueipe. 1'
Advertising is done 18 a great
many ways as there4.tro no end.
of schemes to attract the Over-'
Using
-In the early 'days of 'the Ford
oar -the jokes about the Car were
Many and Varied 'but at the same
Price of the car .00netalitly be-
fore the: pablic and was One of
the beat means ef advertising the
Cereal/air eill4Yed-
Who pays the Price .of *dyer.
Using has long 'been debated. 44-
vertisinglacrettses production and
increased production means cheap-
er 'merchandise, EverYb011Y wias
Fathers are fellows Who give
away daughters to boys who aren't
hall good enough 80 he can have
grandchildren •,W110 are smarter
than anybody's . . .
HIuiUlIiIIl!iIIPISUfl • 41111111WW1
H. J. CORNISH & CO.
H, J. Coltish, L. F. Cornish, D. Mitchell
CERTIFIED PUBLIC ACCOUNTANTS
294 DUNDAS ST, LONDON, ONTP
on
T -A
SERVICES
•••
• Is Your
Ad Budget
Leaking?
* No matter how small your -
advertising budget ,happens to be,
it should be Concentrated where
it will do the most good; Stunts,
-gadgets, Contributions and un-
tried media can be expensive
leaks in your ad budget.
*' Newspaper advertising, "even
on the sivallest budget, will
spread your offerings'before more •
prospects than any other med-
lunt. Concentrate your advertis-
ing in The Times -Advocate, the
most effective and economical
medium for this area. Let us help
you.
The Exeter PmE
Times -Advocate
Among the benefits of Brandi' Banking .
itilahowa
Your local bank is an essential link' between,
your community and the whole banking world.
le •
•
In remote areas, Canadians 'en' Joy the sante broad •
,
-range otbank services, the same;sense of security.
.00M.'..0BarafgRalMig,;,,•I'Va!e.'3:1,4140,,*".
As communities develop, barildng servites ate
made available to meet new and growing needs,
z Ger vr... THAT
YOU N SCHOOL
LIVES ON THAI'
At•ID
YOU'RE AFRAID
I'd PASO HIS
1-10UOW
KID WHO LICKED
WELL, r DON'T
WANT TO START
ANY tRoUBLE•••
Banking in Canada works in such a
way that your local branch manager brings
you all the resources, knowledge and
experience of the bank he represents. It has
branches -throughout Canada and provides.
contacts-thi World over. The benefits of
thisbranh 'banking system, developed to
meet -Canadian needs, are demonstrated
every day by the quality and scope of
your local banking service.
•
THE BANKS SERVING YOUR COMMUNITY
• •-••• „
,•14IS GRANDFATHER SAID HE COULD Ot., BUT X Woe YOU 1,0N1:11
LICK DItMYGRANDFATI-11Sk... At4al, MEET HIS LirtLE ettO11-1ER...
ml"
HE BOASTED I -IE COULD LICK WANT TO '
GET GRAMPO THEY'RE ND - my LITTLE 100114ER/I
INVOLVE BLUFFING Mai,.
I'LL WALK RIGHT ,
OAST THEIR NOUSE;
„.,
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