Loading...
HomeMy WebLinkAboutThe Exeter Times-Advocate, 1955-01-27, Page 2P#P40 3 THE TIMES -ADVOCATE, EXETER, ONTARIO, THURSDAY MOANING, JANUARY 37 1955, Tina Partial "hilt aiweYs flans for PEsaress...reform and nubile welfarel, never he good to *tack wrong, never belong to anY politlgai earth never tit satisfied with; merely pint. lea *owe. THURSDAY MORNING, JANUARY 27, 1955 E*Sitent Hensall 'Pantomime * Deserves Acclaim Warnings A suburban home owner who lives just a few miles outside of the lakeheaa on the Nipigon highway offers an idea for safety promotion. When an automobile has been almost totally wrecked in an accident, he would have the wreckage left close to the highway where the accident occurred. His recommendation is based on obser- vations he made recently when a wrecked car lay close to his home for several hours be- fore it was picked up by a wreck car. "You should have seen the effect of that ear on drivers who were passing by," he said, "Invariably, cars which were travelling at 00 or 70 miles an hour were slowed down considerably after they passed the wreck. IYOU could almost see the wheels going around in the heads of the drivers as they reacted to the sight of the result of poor driving." Ads Are News (Mildmay Gazette) One of the aspects of local advertising which we think has • been overlooked this modern day, is the fact that advertisements are news. And if written in the proper way, they can be as interesting as news. In the old days when a merchant re- ceived a new stock of goods, the first thing he did was to place an ad in the local paper informing his customers of the fact. It was a matter of common courtesy to the customers,. and otherwise he reasoned how would they know that he had the goods for sale? Custom- ers, conversely, watched the ads carefully to see what was new in their local stores. Most merchants in those days ran a weekly ad just to keep their customers informed, and those who did not were regarded, and quite rightly, as poor merchandisers, who were not very likely to succeed. Althougli times have changed, it's still a good idea to keep the news angle in mind when writing an ad. If you have something new or novel or of particularly good. value, it's news that your customers will want to hear. And news that you can convey easily,' quickly and cheaply through the medium of „ your local newspaper. Opinion • How some editors say it:4 ' "Our consolation to all those who are unhappy because we didn't publish all the news we had this week. "And congratulations to all those who • can thank their lucky stars we DIDN'T pub- lish all we knew !"—Calhoun (Ky.) News. • * The St. Marys Journal -Argus says: "Paetory workep in West Germany work a 52 -hour 'week and average from 50 to 55 cents an hour in wages. Small wonder then that she is showing suck competitive strength .„on the export markets of the world." According to the Goderich Signal -Star: "Some observing person points out that, ...while husbands may have better halves, often bachelors have better quarters." * it' Winter isgslow-down' weather, says The Mildmay Gazette. "There is only one answer to driving on icy roads or in snow storms and thaff of course, is a reduction in. speed And the utmost caution and alertness by all drivers ,all the time," * * '* Don't be disrespectful, urges the Brock- . ville Recorder: "Too often members of the police force are referred to as 'cops, bulls, gumshoes, flat -foots, clicks' and so on, imply- ing an element of disrespect for the persons to whom reference is made. True, these words are colloquial and may be used unconsciously rather than deliberately, but the fact remains that they are all unsuitable to the dignity represented by a police force; a body in which the public place i trust and confidence for protection and law enforcement." The reception which the }Zeman Girl Guides' pantomime. "Cinderella" has been given is well-deserved reward for the effort and energy which has been spent on this. pro- duction. The town hall at Hensall was filled to capacity on both nights on which the panto- mime was .staged and acclaim for the per- formances was ananinious. So many were turned away froni the show and the enthus- iasm so great that the public has derdanded another engagement. This experience is another illustration that entertainment featuring local talent, when well -rehearsed and enthusiastically pre- sented, will be supported generously by the community. Other examples are te be found in the operettas of the Huronia Male Chans) the Lions Club "Showboat" and other dis- trict productions. Hensall Girl Guides, Brownies their mothers, leaders members of the cast and many others have worked diligently toward the success of "Cinderella" and they will be gratified with the exceptional response it has received. Good Luck. Congratulations to Earl Campbell, reeve of Hay township, on his election to the wardenship of Huron County. The popular Hay official earned the distinction of being the first warden to be, elected by acclamation. The fact that no one chose to run against him is testimony to the respect and ,admiration which other members of county council hold for him.. The.Hay reeve. becomes warden during an important year. Construction of the county courthouse at Goderich is one of the largest projects that has been tackled by the council. No doubt the warden, and Ex- eter Reeve William McKenzie who is chair- man of the property committee again this year, will need to spend considerable time in connection with the building. His friends in the south end of the county will wish Mr. Campbell a 'successful and. progressive year in the warden's chair. May Go Up Although economists predict a • faii:ly bright year for 1955, there is every indica- tion of a gloomy tax picture in this area. Tax- payers should be prepared foi. the shock' of a considerable hike in their contributions to , public coffers. The one -mill increase in Huron County rates is almost a certainty. County council has approved a .tentative budget based on an 11 -mill rate and. there's no reason to believe this will be changed. The county needs the extra revenue for the courthouse to which it is already committed. There is an increase in the air • in con- nection with the district high school.. While this is not as definite as the county hike, it does appear that the board must do some- thing about, the Crowded conditions at the, school. Thus, county and school increases could mean a considerable ,raise in the taxes of all communities in this area. This could be averted, of course, by the trimming of the , budgets of the municipalities themselves but this is improbable in tiew of the tight financ- ial position most councils alieady.find them- selves in. • Sittin'Clubs Looking at 1955, the editor of the Clin- ton News -Record asks: Will there be more organizations formed in town, and if there are, will they find anyone to attend? With reference to the latter, we .would comment that 1965 might be a god time for residents of Clinton to form a branch of that society known as the "Sittin'„ Rockin' and Starin'" club, which collects ,no 'dues, holds no meetings and as far as we know has only one requirement—that its members own a rocking chair, and spend a good part of every day just sittin', rockin' and starin'. Mbe Cater Tinit54thotate Times Established 1878 Amalgamated 1924 AdVotitte Established 1881 Published Each. Thursday Morning at Exeter,Ontario An Independent Newspaper Devoted to the Interests of the Town of Exeter and District Authorized lig Second Claes Mail, Post Office Departra Mt, Ottawa Maribor of the Canadian Weekly Newapaper AstiociatiOn Member of the Ontario Diviskin of the MNA.. Mondale Of the Audit Iktretut di Circulations 1953 All.Canada Insurance Federation National Safety Award 1958 °starts Safety League Alward 1954 Witmer of the E P Stenbeteson Memorial Trophy for Best Front Page Antong °mote Weekly* Newspapers Paid-in.AdtanCe Circulation a* of April 1, 1954 2547 Slinii(JRIPTION RATES Olitada (In ati*atte0 *gm net One t1.8A (hi SidOnni3O) $4.00 per year Published by The Exeter Times-M*6We Limited owe nett units CUIA • Bigger and Bigger, Blacker and Blacker! 7 .As the "TIMES" .Go By 50 YEARS AGO Application is being made for a steam -railway from Woodstock to St. Marys and from there • to Grand l3end, Kincardine and God- erich. Woodstock capitalists are behind the 'project. ' Narcisse Cantin, the St. Joseph promoter, was charged in London with passing an alleged worth- less check. (He was again bailed for another week when •his case came up. While returning from the nom- ination meeting at Hensall the spirited team, driven by Mr. A. Q. Bobier, became frightened at something at the CNorth' Endand broke into a mad .gallop which continued . until they- were •half a mile south of town. It was ina- poSsible for the driver to 'stop thein, all he could do was guide them and avoid a collisionwith other rigs. Mrs. (James Willis held a suc- cessful auction sale. (She has 'dis- posed of her house and over hall an acre of land to Mr.. T. Handford for $1260. The Rev. I. Turnbull of Tor- onto, an Usborne old boy, pont ducted anniversary services at Thames Rd. Presbyterian church. Exeter (market prices include potatoes, 80c. a bag; butter, 16c.; turkeys, 12e.; geese, 8c.; chicken, 73. 25 YEARS AGO Over 20 Exeter hockey fans. were storm bound at Lucan while on their way to. a Buffalo -Lon- don hockey game. They were ac- comodated at the Central Hotel and private homes. The tempera- ture was around zero and digging cars out of snow drifts was no. Joke. The, students taking the short course in Agriculture and Home Economics 'were banqueted in the James St. 'church ,parlors by the Chamber of Cbminerce.' Lloyd Scott, 19 year old Hib- bert township lad died in Strat- ford General Hospital as the re- ult of gunshot wounds received on his way to a 'rabbit hunt. Scott's gun .was leaning on his shoulder and as he attempted to pull the robe around him in the cutter in which he was to ride, the gun accidentally discharged. Mr. C. P. Hooper has sold Ms residence on, Main St, to Reeve B. M. Francis who gets posses- sion May 1. Mr. dThoper intends to move to London, Beaver Bros., contractors at the new pastoffice, are plastering the interior of the building. They expect to finish the work early in March as the inside is now nearly completed. 15 YEARS AGO Huron county has been digging itself out of the worst snow storm in years. For it week zero weather and Snowstorms have prevailed causing freezing pipes and block- ed roads. James Ballantyne M.L.A., came to Dublin by train to spend the weekend at the old homestead •. Strictly An Ass "Of course the man' who drinks so much tonight that lie feels terrible tomorrow and will then repeat the process tomorrow night, is airaply an ass. Not much can be done for 'him". We quote from 5 reCent well knOWn Col- n= in a trtetrOpOlitan. daily. True as can be, in part. Such a ream. IS a fool. It is also possible too that not much can be done for him. But In dealing with this grave health firroblem—(alcohol- Ism Is the 4th most'.setious dis- ease In the world today), why ignore, at; so' many columnists and Other writers do, the preven- tion angle of this tole, yott drink 'don't drive, if you drive don't drink," That slogan, orig- inated ,filet by the O. T. P., has been •adopted far and wide with: excellent faiths. Let's try this.. - "Never a drinker, never a drunk. artt" This is Alt001.011110 truth, in Usberne. Ile stepped off the train, took a loOlt at the weather, stepped back on again, went on to Godericlf and doubled back to Toronto on the next train. John Dow, Sr„ a life-long •res- ident of Fullerton township and his son Stewart 'died within one week W 11. Coateewas elected prig- ident of the Exeter Agricultural. Society. William Oestricher and Dr. B. S, Steiner are vice Presi- dents, Clark Fisher, secretary and R. N. Creech, treasurer, A Wolf 'Cab . Pack .has been organized, sponsored by the Lions Club. Cubmasters are Dr. H. H. Cowen and H. L. Sturgis. 10 YEARS AGO It W. Pfaff, treasurer of Triv- itt Memorial Church for 15 years, was honored ,at the annual vestry meeting at Which he tendered his resignation. William H. Dearing died, on January 213 after an illness of several months. He was a 'mem- ber of Stephen school board for 20 years and served on the Ex- eter Board of Education. ' J. Hubert Jones was appointed to the Exeter Board of Education for one year to replace G. W. Lawson_ who resigned. 'Kenneth Passmore, son of Mr. and Mrs. John Passmore, Hensall has been awarded the D.F.C. for ibravery. Leading Fireman Wm. Cham- bers 'arrived home from 2i years over -seas service. Miss Nola Perkins, a December graduate of Westervelt. Business Collw, has accepted a' position with the ,Bell Telephone Comp- any, London. F/L. William •MePhail of Crom- arty was killed while serving with the R.O.A.P. in France. Inefficient Millie asked Why the boss reared • Wheri she typed. beneath his name, "Chairman of the Bored"! Jottings By J.M.S. We Hate To Stop A :Subscriber "1 have been taking your paper for over twenty -fie years and surely yon could trust me for a couple of months" said a subscrib- er to me the other day. The, subscriber was a personal friend Of mine and he was quite disturbed to think that I had talc - en his name off of the subscrip-, tion list. 1 explained to bim that I was not aware that his sobscriptiou bad run out and that his .paper had been stopped, The fact of the matter is that we Print 2,990 oopies of the Ex- eter Timfts-Advocate each week, 2,654 are paid for in advance by our subscribers. The others so to our correspondents' national ad- vertisers and leftovers. This week, for instance, we are gold out at the office and if there are not a few returns from those inerchents Who handle our Paper over the counter we are going to be short as we must have some on hand for future requests es hardly a week goes 17 but some- one wants a copy .of a back }issue. As we ate a member -of the Audit Bureau of Circulations we have to give a sworn statement that our subscription figures are correct and the Audit Bureau per- iodically sends a representative to audit our Bets to see that they are- eorrect. mils audit is done to litoteet the advertiser It shows him exactly what lie is paying for. Many Were "Unpaid • • Before we adopted this system we carried hundreds of dollars on our books from subscribers who were in arrears and frequent, ly there appeared in the paper an item to the effect that the editor couldn't pay. his bilis until some of those in arrears paid up their subscription, • Under our present system a Young lady in the office looks after the 'subscription list. Her instructions are to take, the names off the list after two or three copies have been sent following the date of expiry. I have remark- ed many times that "I do not want to see the names of those who are being struck off as it breaks my heart to lose a subscriber." Dvery .substriber receives two or three notices to the effect that bis subscription is about to ex- pire.. This paper has been going to some families almost from the day it was first, published. I think 1 can safely say that .1 am ac- dbainted with the names of most of the subscribers and yet if I met many of them on the street bIymnigahmtenot be able to call them The number of papers we print is no indication of the number of families who reeeive the paper. Last week we received a letter from a lady in Goderich thanking us for some publicity her organ- ization had received. In the let - Smiles . "All right, you there," cried the cop. "Why didn't you stop when I shouted at you?" "I'm truly sorry," said the motorist. "I thought you said 'Hello, Mayor'." "That's right, your honor," said the cop. "I just wanted to warn you about a detour •up ahead." - • * * * * "I called on •Mable last night and was hardly inside' the door When her:mother asked, me -about - my intentions." "That ',mutat have been erabar- tossing." "Yes. But the worst Of it was, Mable called from upstairs and said. 'That isn't the one mother'" ter she Stated Oat. she had not read the latest edition because it had not been received trent lter sister in the West who usually sent it to her.. This is repeated many, many Now it year vapor happens to be cut off, please do not ?APO the writer as it Is following oat the may policy that On be ad- opted to maintain a strictlY paid - in -advance newspaper, as ,near as your telephone A COMPLETE TRUST SERVICE IN bonsinmum ONTARIO CqU RAYE B. PATERSON, Trust Officer Hensel!, Ontario, Phone 51 For • Estate Planning and Wills • Real Estate Services . is Investment Management and Advisory Service • 3%% Guaranteed Investments 2'/z% on savings -deposits -may be mailed Or Contact Any: Office GUARANTY TRUST COMPANY OF CANADA Toronto • Montreal • Ottawa * 'Windsor Niagara falls • .Sudbury Sault Ste. Marie Calgary • Vancouver . • Nomination for Man of The Year I1011. helping to 'reprove his' own and Other communities throughout the nation . . . for benefiting his fellow -citizens in countless ways ... this man surely deserves special honours. o • He's not a famous personality. But, as the typical Canadian life insur. ' once policyholder, he represents millions of people. And each of these people renders verruseful eervicerto his' community. ? • ' • • ' By providing funds which is Iife insurance company inyens for Lim in ways that help finance new'homes, public works, utilities and industrial developments. Together with other policyholders, he puts more than 250 milliowdollars to work in such projects from coast to cook every year 1 Moreover, be has taken steps to make sure that,if anything happens•to WM, his family will not need to depend on others for support. So if you are a life insurance owner, take a bowl'`While you're provid• ing security for'your family and yourself, you're also helping to make Canada a better 'land to live in! -THE LIFE INSURANCE COMPANIES IN CANADA , Comprising mere than SO Canadian; British -and United States 'Companies "Iti, Good 'Citizenship to. own Life lnsurance" 1,95401 • r • Bankingthe way You like it .. • Today's bank is a bright, pleasant, informal place, where service is both efficient and friendly'. d 174r,1431*.'"er The Manager's door is always open -his experieince, knowledge and judgment will be Useful to you, People use the bank for znany purposes -to deposit savings, arrange loans, buy travellers cheques . Nowadays people drop into the bank d§ casually.as into the corner store. The neighborhood branch is an integral part of the life of the community, The 4,000 branches a Catiada.'S chartered banks make available an all-round, nation-wide banking , service—a friendly personal, service keyed ' to Canadian conditions and the everyday !feeds of millions of customers. INE BANKS SERVING YOUR COMMUNITY