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Contact Your Local Realtor
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REAL ESTATE BROKER
28 THE SQUARE GODERICH
•
Alexander
And Real Estate
Insurance
& Chapman
8 The Square Goderich .524-9862
THE MAN 40 SEE IS
.
W.J.
•
Hughes Real Estate Ltd.
ii a siNTEE
38 East St. Goderich
524.8100 i2 West Street . oderich $2411111"
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Looking For. A Dream Home
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Page 15
Professional help prevents regrets
Realtors have the customer in mind
You might get lucky and save a
buck or two. '
A lot of folks have tried to sell,
their own homes and succeeded. A
lot more have just tried.
Most people realize that selling •
your own home can be a costly,
time-consuming, even risky affair.
And unless you're just naturally
lucky, you need the help of a pro-
fessional Realtor. He can save you
a lot of time and headaches. For a
• lot of good reasons.
If you're thinking about selling
your own home, maybe you should
consider some of them.
What's your price?
The first thing a Realtor can do
for you is recommend a fair and
reasonable asking price.
Do it yourself and you will prob-
ably ask too much or too little.
Either way, you lose.
And don't be fooled by the belief
you know pretty well what your
horrid is worth. Market demand,
seasonality of sales, location and
many other variables often alter
your home's value.
A skilled Realtor knows all about
these things. Most important, he
knows people.
Don't talk to strangers.
If you love talking to strange
people at strange hours, by all
means sell your home yourself.
That "For Sale by Owner" sign in
your front yard means you're fair
game for everyone—even those
passersby who "just kinda wanted
to see what the place looked like."
That sign may not get all the
prospects you want, either. You
may have to advertise. And that
means phone calls at all hours.
A Realtor can solve these prob-
lems. First of all, he will screen the
prospects. He'll know their needs,
desires and financial situation. And
he'll know who is seriously looking
for a new home and who is just
looking.
Best of all, he'll show your house
only when its convenient for you.
That beautiful art.
Okay, tiger. You're selling your
own home. You know the needs and
desires of your prospective buyers.
And you know what to say, how to
present your home to convince
them. Right?
Wrong.
Realtors are trained in the art of
salesmanship. (And believe us, it is
an art.) His study of sales tech-
niques has shown him how to get
the indecisive buyer to make up his
mind; how to close the sale. In fact,
he's gone to school to find out.
After all, selling is what it's all
about.
Formal negotiations.
What happens when a prospec- I
tive buyer makes you an offer—one
that's well below your asking price? •
You're going to argue. And that's
the worst thing you could do.
As a principal, you'll discover it's
pretty hard to bargain with a buyer
—to negotiate about such things as
price, terms and possessions. Mis-
understandings may crop up. And
those small disagreements can spoil
a sale.
When a Realtor helps sell your
home, he takes on the'difficult task
of negotiation. He's sort of a go-
between and advisor. And he's
objective. He'll tell you when the
buyer is right. And he'll' tell yott
when to stick to your guns.
He's usually a heck of a nice guy,
too. He knows how to smooth over,
or completely avoid, those sale-
killing misunderstandings.
How to shop for money.
Many prospective buyers don't
know much about financing—how
or where to get a mortgage.
Sell your home yourself, and
there's not much you can do to help
him.
A Realtor knows just about all
there is to know about financing.
He works very closely with all
kinds of financial institutions. He
knows their methods and require-
ments.
Very simply, he can help your
• buyer find the money he needs to
buy ,your house.
Red tape.
Selling a house involves •many
details. Paperwork. title searches,
finance arrangements. There are a
hundred little things to be done.
Unless you have a mind like a
computer, you'll need a Realtor to
get everything done and keep it
straight. He and your attorney will
guide you through the tangle of de-
tails as painlessly and safely as
possible,