The Lucknow Sentinel, 1953-12-16, Page 15i
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WWN^SPAY, DEC, l^th, 1953
THE 1954 MONARCH
• LUCERNE SUN VALLEY
• > ‘,!be new fi^-car sensation
of 1954, with a transparent dome
4d tinted plexiglass!
■ THE LUCKNOW SENTINEL, LUCKNOW,
A COMPLETELY NEW
Canada's most
advanced V-8 ■
by Canada's most
experienced
V-8 builder
ONTARIO .. PAGE FIFTEEN
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"Over 20 years’ experience
back of that new V-8”
A completely new
feeling of stability :.
and road-control
BALL-JOINT
FRONT
SUSPENSION
1
EFFORTLESS
DRIVING EASE
with Power Steering,
Power Brakes, Power Seat
,■ Power Window Lifts
Automatic *
Transmission
THE 1954 MONARCH LUCERNE SEDAN
(* White sidewall tires, fender skirts, power features and Auto
matic Transmission optional at extra cost on certain models ) ■ -
ALL NEW FOR ’54 .. .THE monarch, line:
the ultimate in beauty... the ultimate in driving ease...
features a wider-than-ever choice of longer, slimmer models
You’re invited to see and drive it — of the latest, most, advanced overhead-valve ’
the- magnificent new 1954 Monarch—de- design—Canada’s newest V-8 engine,
signed by the industry’s finest style-crafts- made by Canada’s most experienced V-8
men in the newest styling laboratories
built by Canada’s finest builders in
Canada’s, most modern automotive manu
facturing plants. Here is breath-taking
new beauty interpreted in longer^ lower-
looking lines; In the four superb models'Of
' tho I tiria^riA linn rlanin^AzI CA^ . . . v« w .o • vvvij . J1VW puvvu.
featt,re to make driving effortless, including,
Power Steering* Power Brakes*, Power
• Seat*, Power Window Lifts* and Auto
matic Transmission* . and new .riding,
enjoyment in Monarch’s "Quiet Ride’’ in- ’
teriors—dramatically beautiful, luxuriou
silent at all speeds.
•Yes, and there’s never.
been a car as lovely as
the new Lucernes”
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m made by Canada’s most experienced V-8
/ -builder. .
Here is an entirely new feeling of
stability, road-control and steadiness on
curves, a, ne\v concept of driving, riding and.
steering comfort, with hew Bali- Joint Front
Suspension. Here is • every . new power
new idea of rAotoring pleasure, beauty
achieves its ultimate expression. -
Here is great neW V-8 power that means
greater smoothness, faster acceleration,
more safety and flexibility of operation—
from a completely new 161-Hp. V-8 engine
ON DISPLAY TODAY i
EjO_:
SEE YOUR MON ARCH DEALER
FORD - MONARCH DEALER ’PHONE 40, LUCKNOW, ONTARIO