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HomeMy WebLinkAboutThe Lucknow Sentinel, 1935-08-15, Page 2v " '■ jLVkjuVV/ f. Jw Lai lA/«ttL«a*tt 4ft that h., I sit pret- To be Gonrinufcd ■ NEEDS NEW- ACT. I •a UK-l • 1 ■r-'-^inrh care- mu eft A J e ami writing is. based, o.n definite- scientif- ). in -a year -and that the’ total amount spent in advertising was about ,£«U,WU;UdV S. tar.ee Y. ss o' td'd'S V.rra')' fe 00-^iC. ■ Dan reminded -Irim. “Slie girl!’’ 'sa'id Wetherby STANDARD OF QUALITY throughout the ■ World Function of . , Advertising e. a buley ' . feltSOBSIS Dan Preset,-!! Gc-rcion Wes-terby. find gold in tbt arid bush o'f Australia.. They stake their piaim and start the Ions' journey to the coas.t. - Westerbv has a flanCee, Gladys .Clem- . ent? in England,- but' whe.n they arrive in Sydney- he marries a pretty blonde. “Hello. Prescott!” he said breezily. “What do you think of your partner? - ■ - East-worker, isn't'"he?’ I’ve been fixing . up a dinner at the Australia Hotel ., to celebrate the event ' After that ’you and I must have a talk. There's a lot to discuss, if.you are sailing to-. • morrow.” , . ' '. ■, So he1 was- taking it for--.granted, Foo.™Dan could not*’ speak before the' •“lady;, but' he -took' his partner firmly —aud-—d-r-agg-e-d-nhim-.-aw.ay- far'a heart-to-heart explanation..' “What's the gjg,me; Wetherby,?” Dan began furiously. “I thought you -had' a girl waiting for you in England; waiting for years?” '- ■' ■ ■ v • “I know, Dan,\ Wetherby muttered,: ' looking "a't ’ tns—fe-eti" “"Tm a rotten- Moonalong,-and somebody • will have, -to explain to Jier what happened.” ‘‘Meaning me?” • asked Dan, with a vision of a big, pleading .^yes, suffus­ ed with' tears- and a wistful mouth saddened by" news, which he had to impart “Wby< Don, I wouldn’t know • how to start telling a girl like, her* that I was the mate- of a yellow’ dog.” . “Ah, well,” sighed the' bepedict. “Look .here, Dan;-we’re mates, aren’t we? Always shared-and shared [alike? -And-Lorna’s watching us,- now. dig­ ger. If you hand out any more of that line of talk, she might think', we were ...haying,., a ____ _ .................. '»-'“She’d be right, if I- had- my w*a-y or it,;'_ .Dan ’snorted. “Share -gnd share you sfeern to have a girl at every cor­ ner and-, I can’t get any . woman to give me a -civil . word?” ' -■ ' ’“You’ve got. a. chance -when you. get to ’England,” Don said eagerly, “Gladys is a h.-on.zer‘ kid, Darn -All jyou gofT,tb" do/” ~~; tr: cow7''If 'you’ want'ud^ A pretty girl can twist me'.around her finger. I—well, I fell for Lorna; mind you, she’s one of the best. First thing I.know, her two brothers had it' all set for. a wedding.' Two great big bull-necked'blocks of blokes. Ah, . well it's all in the game.” • • ‘Tt's none of my business,’’ Dan said" shortly. “But ,what's this about me making- the trip‘.to the Old Coun­ try?” ' ......■ ....,.^1............'__1_ “Lorna can't gbt ready in time.” Wetherbv explained., “And.-. SQfiaiqbody^ hah got. to go. to look after-raising the working' capital. Besides I wrote to Gladys' that I .was . catching the <<■ '‘-‘Ah. cut- that out,” Dan inteiT.upt-ed- “Here, I'll' have a talk with Slade. „But listen to nie. Wetherby. My place by rights is -here, where the mine- is. How do -I know what may, happen while I'm await-/in England. There’s £-5,000. worth- of 'gold in Sight in that outcrop,. Can. I. trust you to see. that no funny business takes-place?”- ■ , “What a question to ask?” Wether- coft,” Sade said. *T don’t mind con­ fessing that I doubted our smootft friend- Wetherby and his story of a gold mine. “But after one minute with you I was convinced.” “I suppose I ought to salaam,” Dan said. “But where«does? all that taffy get me?” “To London,”- Sade saict “Tber.e ypuTL meet Milton Medlicott.- He'H see • this proposition' thTough your eyes. Fix' with him how much money is wanted to work this, mine; he’ll do the r-est. and make, you a r.ch man.”' ' . ' , “Listen, Slade,” Dan said. “There's .a lot -of woi*k to be done before you "can: .get. gold at Leo.wwood Creek.” “By the way,” Slade interrupted, “.the1 company is registered, -as the “Dondan Gold Alining Company.-' Do you-get-if? Den and. Dan '..struck me as. soon as I' heard you two- partners talking. Din dan,. to. tfiq mug .English’- investor, w'ill- sound like sciqe won-,. derful.'.Australian treasure bouse.” , “Why fhe' mug'., investor?” Dan asked keenly. . . ".“Because all ..investors who buy gold mine shares are -mugs,” . Slade said''easily. “You know- that, Pres­ cott. Every ounce-of gold that’s rais?, ed costs ■ about .twice, as...much. .As'JX. is worth. This' mine happens to be' the exception;- but "the . people ' who ■ are going to .make money-' our of it will , be-.the mugs, just-as much as if it cost them their last shillings.’’- “I thought this- Medlicot had bought the mine, afid was putting up £5-0,000 to. w’ork it,” Dan objected.- “Mr. .Medlicott -financed the par^ ■ent company, dn which your, and your- partner hold 40 per cent, interest",” S-la-de explained: “He’ll probably form an extended company and acquire the ground taken up by my myself and my. friend. Rollins. A little of the ■ gravy comes- my-way, too, -re-m-em-ber. uThe extended ■ company will be or . 250,000; in which you two boys will “h-av“e '"lOO^W’^ar'eSp as'"we'lT~ as - £ i"0X 000 cash down. That will allow for £.100.000 working capital to be ra s- ed;-,a.nd still-give me and Rollins a fair interest, as we.ll as .-Mr. Medii-/ cott;”’ ■' .,-■ •' “That sounds a bit crook to m.e,” "Daoc satd-ifaat hu ■; -, rv—- ~ : 'bv'-i 'kai'd'v'vgeTru-in-ely' /offen-d-ed/ DreL-T _exxr_J.ei—y/o-u- d.ow:n_sin£.e_nwxye_Jxe^n; "mates?'’ ‘ - .,‘;.You.'.veLl£.t_.tha.tl. litt!e_..En..gUsh ./girl, down.” trusted you, and ■ waited’for you.’ leSsly.“'When you know? as about, girls as I d'O, Dan. -you'll . not. talk- like that. Leting ' your mate •down is one thing;-a. thing I’ve never dgne. But gi-rls—i-hey are used to. it!” “Ar-r!” snarled Dan, -i-n disgust: .and'shaking o-S the '■bridegrot'ra’-s-.-de--,- 'taining hand -he stalked off in high dudgeon to speak to -Sjade. -Looking -remarkably, cheerful, ,considering■ Lhe ISS._____,_______ _____-- . .. . -j-j-jy.'this rismtr">T;rcr‘m‘'“'d7'am saifF—/uwhy—do—ym me to.. .go. to England?” ~ “Because'y-ou are Pres- Observesi-4-a.e London Times; “The Function’of..'^Advertising, in the Dis­ tribution, of Foods,” I.,was the subject of. a paper by Lor-k. Luke at- thej congress, of the International .Cham­ ber of’ Commerce in Paris. In his ab-.ence- it was/read by..Mr? ' C. S. ■Kjpnt,- the assistant njanager o.f ..'the Times. , Advertising, it was pointed out iVas .really. _one of .vhe|" most economical .as well as one. of the most effective means of obtaining adequate distri­ bution. It had been estimate,d th£ total, retail trade in- Great Brit­ ain amounted 'to .|.i‘2,3Cl,WV,U0U ’ -. t? cm ■»♦ rv » hfit ♦ Vs trx'n I ♦ a v^ar, or about three -per cent. Advertising covered -a very -great proportion- of the' .total retail trade, and where the.' percentage of’adyer-i tising 'was higher than the average . there: w.as . often a1 proportionate - re- duction in the costs of distribution. ; Selling costs could4 be kept much , lower. The' success of "’’som’ev^f~'"The ■ combined . advertising ' campaigns, such as the -“eat more fish” or “eat more fruit” campaigns, had. been npt- able-- in securing greater, distribution, and more effective consumption of goods by the public.’’ • ■ ' • . Government,. ” Departments, too, were learning that, silence wks not golden in. the ,"matket-place,.’ - and where- they -had services to offer.they w'ere finding it profitable, to .-advertise judicially. . t,The...Pnat._Offi.ce;._t£.lephoae.. was a case in point. ■ «: _—^.vnriising-~w-a.s^ls^--be4-n-g--^.ta-fft:-- "ed qn .behalf of some- of the market­ ing boards set. up t.o encourage the distribution, of primary agricultural products. A falling off, in public de­ mand, - unstimulated by advertising, eventually meant loss of distribution. Where advertising was employed to i nels of distribution remained freer and more . open, - If advertising was a necessary .part of . the distribution plan of any established'..- manufacturer, . how much more it was needed in the-, introduction of-a -new product’. ’ He knew • of no- outstanding ' success . am- ’ ong new; products which _ had not Green tea drinkers will find a sheer delight in the exquisite flavour of Japan tea. Try a package..1 < f Your Handwriting Reveals Yo Character!i •: I ? . • » • • • >.» < < « »■■»■»; • ■». « The. question most readers ask when they, read these articles, on /.Graphology . is:' “How can G.rgphol- “Crook!?' repeated Slade iDd gnant- Jy. “"How. do you make that' out, Pres­ cott? When you sold .your mine -for .cash and shares, was there• anything crooked about it, You - passed on the risk of there being nothing below’ the : show of golden quartz, which you un­ earthed, didn’t-you?-Suppose there is . nothing more...Have you -done, any- thj ng _cxoja.kedX:. u-A,______- - •-.......T. ________ _________.__T, ... . ___ --.--**j- j- "dorDt * thi nk S0;,,'rDa'n"-agreedv—m ade—u-u-teRige-nt—-u-se- of —a-dv-er-tis-ing——. on. to the investor,'why does it sound "•(j-F0o.k-r“-.+o'--y o u-s'-’-I-t-h-;. th ^--same—th ing^ .isn’t it? You want ro sit pretty your- Self; why ' shouldn't. other! ty?” . • .Dail felt-..there Was. a • flaw in,the argument. biU-CQuld. not. put his fing­ er upon -it; ■’ . % ~cTrirf^~~,be- au -. h old zv'd"-An~ C'anah-a-x-n-K--- -by .an amendment, th .the. 'Currency. “Wet/"* The onemreht^prece-i^-mfre“i'O'w=' est denomination now .provided for.’ An Rights. Geoffrey St. Clair Reserved- Graphologist ogy help -me?” This, is, after all-, a natural q.qeq- tion, because it is -the personal angle of;things that interests' us most vit­ ally. I will .endeavor .t.o answer the question by first posing others. ;■ Are you progressing-in your, work? —dr ar© you dissatisfied; a square . any peal progress, ‘vet not; knowing' - -.wh at. 10^do^tp^eff-e-c.t-.a-.cbn.ng.e:4qrr-ther better? '' ' Are you happy and contented? —- or are; you continually frowning at life, with a constant chip'.on your shoulders?. j " - ■ . If you are married, are you- con- itented?—or is disquiet creeping, .in, ■ /-wdth^erpetn-ai^^ r±- Do you make friends,” and keep them? — or.Are .you living the life of/an--involuntary recluse, -unable to- enjoy-the societS’ of and companion­ ship of others? If these, questions reveal-that there" is something lacking 'in your -char­ acter or nature;- if you feel that ybu are: not getting the best out of? life, .-.tb.-en. tbe^-pr-able.m-4s—to . fi nd. ..-w-hat—is- ■-•wnvnTg-r''a'ndi“/h-ow-^to'-U"eetrfy-H-hv—^To" -4ritc/wH^UTs-eif-’?ia^t-cr-HiKl-ersR-an-d7—A-nd- that is- the essential foundation for re jure na t ion ■ • or -r eh-ab-i 1 i-ta tioh;- — Graphology shows the hidden char- .ic basis. If has -been proved thous- ' • ands of times to readers of this and; other Canadian ■’papers,. jF"" Handwriting,‘you must remember, is- not merely-a- .matter of putting •pencil to jpapeL- You use ' brain «Jn. writing. And ■ handwriting is merely, ‘ .the physical expression of, ypur char-' •acter. Those who have' read these articles previously wiirjarecail in-, . stances -.that I have quoted '.to bearL™...™ this out. The evidence Is. incontro- . . vertible—and many readers of this : ^aqrerrhaTOhfoiurn^^ faction in a-graphological delineation ,and_have helped to solve their per-. / sonal -problems and to make the fnost .. ■'■of their characters-,and opportunities.' You, too, can: do the same thing. And,. after - all, 'the proof of the pud- ' ding ds; in /the-. eating -always,.. ..............- Eips tick Ti ssu Sa ve IJnpns From StainS' a'cteristics that make up the'sum to- ■ "» ■■ ; - - ■ ' | tai of what you' are and., what 'you 1 ./■ ’ , rare capable of becoming;. There is The . management of a New iork, nQt^’-ing magi'cak about thrs.7-This-.sci- hotel,. some time ago noted that an-ence Of character reading'from hand-- epormous amount of- ' -table ‘ linens, napkins and towels were being ruin;-} dd because- of women wiping rouged'i lif/s on the linens. Maiiy. brands of; .this. , rouge are/ -irremovable and, leaves a perrhanent imprint event ■after daundgtt'ng;.'forcing-the iiirenaf ' Would you like to. know what your J handwriting shows about the real.' - you? The real truth; not merely as you would like to be, or even, as" you. ; think it is,’ but the -actual truth; with, out bias or sentiment, perhaps, too, you have friends or someone dear to you'\$hose true characters you would ■ -like-^tOT-knowdabou-t?—Send—specimens- of the' handwritings ypu -wish-to- be " r ~ case. Enclose 10c coin for phch speci. < ■ ‘ -rn-e n -arrcF-errc Io se- • w ithi “Sc-—st am p e ch / " r'" "" ■"" Addressed- envelope; to. Geoffrey St, Clair, Room- 421, 73 Adelaide Street West, Toronto,'Qnt. All letters will be treated .in strict confidence and re. .7—. --------- plies will be mailed-as quickly as pos­ sible, having regand to the heavy vol. , ump of mail that has to be answered. GAPS IN TRANS-CANAD-A HIGHWA Y NOW ON^Y SIX PERCENT. OF WHOLE I ■— = . . .-ronxnsi.-x?dxhm'die//residt tha.t.^lpmjiesrif'5e^r5 tU'-rU*h2,°^ f '. ■ Trucfhjir df^'iinens^as'*^^ <-----e J1_ Vumipeg. • \ . ■ ana Fort Vvnliam-to a minimum- ■ . v The opening of of the m highlight roaubuildlr.g as ft.r tho: firs from Halif versa ■Port Arthur. this -particular--link u-oceafis highway is ' a ■ the history of Canadian enables motorists me to. drive their cars, to Vancouver-, and vice over ah all-C^r.aJian route. true that to do this -motorists' in ports 'of -Port-. Arthur "and- Vi.'l.urn',- Ontario, at .the head ie' Great, Lakes, to Suult? Ste.. Marie,,'Ontario, ' p-.-.njmg . the 'StrimRcn' .of, the rcii-.a.nmg link. Canada's Main, Street,/ Let ■ether amd. White, River, ra._. of 1115 ‘mi.-es, r.-. w . tinker d toe liitin-’/e ,iXrt. "or 'OtwcLlT /Vx^ihe: Rl-.-cr These . days- call'for light readihg and ’ lhdycarii's Progress by . Victor Canning (Musson Company, Ltd., .- Toronto) allows, you to flow along easily -witli John■.Polycarp’• Jarvis ill hi’s- search' for ‘adventure and faihe, We drive a huge “Red Dragon” Bus until - Polycarp decides to give his passengers -a view of a kun-rise over .' English countryside* with Polycarp, as the proprietor ,of the New Age Flying Company, From that we try . • ..selling quack .medicine. .The CTi'esd- va’.,e Kennels are our .next, attempt. . Then we.acquire a»newspaper1 by a ^p^QjLut--n0in__and-4>y-~-id^^ -------------- the leading, feature--.writers with the 'assistance' M a charming London • • actrryg, wo actually make R '. in all, you get your, money's worth , in the chronicle of -the adventures of 'this'nniaziiLg .young man, . ' - WEAK WOMEN * A RE you tiredj ‘Anervous, run­ down? No pep? No ambitiop? Take tydia Ej ™ -Pinkham’^- Veg-------- e t aib.l e ,C o tn • u . pound, tit quiets ** v -, quivering nerves ■ / —-dmproves the appetite—makes life seem’worth living again. Mrs., James Martin o-f 22,7)^ Main Street E., Hamilton, On­ tario, says—“Your Vegetable Com­ pound built fne tip wonderfully. I have gained pep,' my nerves are better and I have a good appetite. I feel much stronger.” VEGEMStE. Xb.MP0UNO;“ , Issue No. 32*