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The Exeter
Times - Advocate
THE'TIMES-ADVOCATE, EXETER,' ONTARIO, THURSDAY MORNING, DECEMBER 18, 1952
First Telephone Installed In Buggy Days
Early Directory Listed 11 Subscribers
Homes were illuminated by
gas lamp, barber shop quartets
chorused the latest songs of the
day, and the horse and buggy
was the speediest form of con
veyance when the telephone first
came to Exeter.
That was back in 1889, when
the telephone was a crude in
strument and was branded by
many sceptics as an “impracti
cal toy’’ or even a “device of the
devil”.There were men of wisdom in
Exeter as elsewhere, however,
who foresaw a bright future for
this invention which Alexander
Graham Bell had patented just
12 years previously.
Once established, the story of
the telephone’s growth is the
story of Exeter’s progress and
expansion. From a humble be
ginning, the instrument advanc
ed with the community and
sought to keep pace with the
ever-growing needs of the busi
ness and social life of Exeter.
This has continued right up
to the present. For, when the
new common battery exchange
went into operation here it re
placed the magneto system
which was good enough in the
days when Exeter was smaller,
but which the community has
now outgrown.
Village Of 500
Exeter was a village of about
500 persons and there were 21
telephones here in 1901. In the
half-century since, the commun
ity has grown to a town of more
than 2,500 residents, and there
are- now almost 1,200 telephones
in service here.
As early as 18 85 the name, of
Exeter appeared on the Bell
Telephone Company of Canada’s
long distance lines map for On
tario. But that was merely the
planning stage, and an exchange
was not established here until
four years later.
Robert I-Iicks, a jeweller, was
the company’s first local man
ager here. The switchboard was
set up in the manager’s store
on Main Street where it attract
ed a great deal of attention.
Young gallants with walrus
moustaches and decorous young
ladies in crinoline dropped into .
the store to inspect the innova
tion.
The first telephone directory
for the community listed the
following 11 subscribers: Ache
son, Thos., Central Hotel, Main
St.; Bissett Bros., Hardware,
Main St.; Christie, Ed., Livery,
William St.; Gillespie, J. A.,
Drayman, Carling St.; Elliott &
Elliott, Law Office, Main St.;
Hawkshaw, Commercial
AM I WORTH?
Hotel, Main St.; Hicks, R.,
Jeweller, Main St.; Levett &
Hutchins, Grain Merchant s,
Market Square; London, Huron
and Bruce Railway Station; Pic
kard, Jas., General Marchant,
Main St.; Verity, W. H. & Son,
Foundrymen, Station St-
The number of telephones in
service here began a
crease after that as
found the instrument
ful and convenient.
Linked To Dashwood
The Bell Company
inually expanding its
then, as today, and Exeter was
linked to Dashwood via Credi-
ton by long distance telephone
in 1891.
The small, but steady growth
in the number of telephones
here continued and there were
17 subscribers in the 1892 di
rectory. Two years later, a new
and improved type of
board, capable
subscribers, was
local exchange.
In 189 9, the
underwent a
consisted,
ough reconditioning of tele
phones, lines and switchboard.
By that time, the number of
telephones in service here "had
increased slightly to 19 and bi
the following year the number
was up to 20.
The 1901 census showed that
the village of Exeter had a popu
lation of 1,790, and there were
21 telephone subscribers here.
The directory for 1902 shows
that there were 26 telephones
here, only three of which were
in residences and the remainder
in business premises.
That directory, and the cur
rent one, show that at least one
number has remained unchanged
for half a century. The Grand
Trunk Railway Station had the
telephone number 4 6 in 1902;
the ticket office of the Canadian
National Railways, with which
the old G.T.R. has since been
merged, now has the same num
ber.
Grand Bend Ijine
During 19 03 a long
.line was constructed
Exeter and Grand Bend,
directory for that year shows
there were 29 telephones here.
The use of the telephone took a
relatively sharp upward surge
at that time and there
the instruments in
1904.
After 15 years of
local manager for the
pany here, Robert Hicks retired
in 1905 and was replaced by an
other’ jeweller, Arnold Marchand.
By May, 1907, there were 54
subscribers1 in Exeter and the
number increased to 61 by the
close of the year and to 64 dur
ing the following year. The di
rectory for
subscribers
Telephone Company connecting
at Exeter.
In - 1909, the Bell Company
arranged for connection with the
Kirkton and Exeter Telephone
Company at St. Mary’s, Exeter,
Mitchell and Granton.
Continuous — 24-hours-a-day
— telephone service was inaugu
rated in Exeter in June, 1911,
when the population here was
1,555 and the new service prov
ed so popular that there were f^2
subscribers here by the end of
the year.
40-Year Telephones
A comparison of the 1912 and
1952 directories shows that
are seven numbers which
been held by the same
scribers' for 40 years.
1913
65 Cole, W. S., Druggist,
46b Grand Trunk Railway
tem Freight Office
46a Grand Trunk Railway
tem Ticket Office
Hawkins, T. & Son, Hard
ware Merchants, Main
Hyndman, Dr. H. K„ Phys.
Res. Huron
Jones & Clark, Merchants,
Main
Seldon, R. G., Grain Buyers,
Res. North & Andrew
Times Printing Office, Main
steady in
residents
both use-
con-was
services
switch-
of serving 50
installed in the
Exeter exchange
renovation, which
probably, of a. thor-
reconditioning
lines
Telephone Company had 90 sub
scribers and these, for the first
time, were listed
betically with
Exeter.
Following the
her of subscribers here continued
to grow steadily. There were 171'
in 1919, 186 in 1921 when the
census showed/ the population to
be 1,442, and 197 in 1923. An
other milestone was passed the
following year when the
h u n d re t h telephone was
stalled.
New Switchboard
In April, 1926, telephone
here had
where d
required and
was needed
quently, the
was moved
Main Street.
The three-hundreth
was added here in 1928 and in
the following year James Law-
son was succeeded as branch
manager by his cousin George
W. Lawson who returned from
Saskatchewan where he had
been in the telephone business
after going there first as a home
steader, later, teaching school.
The crash on the New York
stock exchange that was fol
lowed by a world-wide depres
sion was reflected here in the
use of telephone service. There
were 323 telephones here in that
black year. The number fell to
300 in 1932 and to 286 in 1934
-—• the all-time low in telephone
use here during the depression.
Construction Project
In 1934, the Bell Company
together alpha
subscribers in
war, the num
two-
in-
use
grown to the point
new switchboard was
I a separate office
to house it. Conse-
telephone
one door
exchange
south on
telephone
launched a big construction pro
ject in Exeter. The exchange was
rebuilt, wire and cable was re
placed throughout the town,
underground cable was put in
along the main business streets
and the company began
poles jointly with the
Utilities Commission in
sections.
The numbei- of telephones
here again began an upward
swing that has continued in sub
sequent years. In 1937, there
were 307 telephones here, and
by 1941 the
to 319.
In 1942,
World War
Bell Company erected lines to
provide telephone service from
the Exeter exchange to the R.C.-
A.F. flying training school at
Centralia. Direct connection was
also provided between Centralia
and the associated landing field
at Grand Bend.
In 1944, the Exeter telephone
office was changed from an
agency to a company operated
office with Mrs. W. H. Cham
bers as local representative and
G. W. Lawson continuing as
night operator. The following
year, Mrs. Chambers was suc
ceeded as local representative by
Miss D. D. Morrison, who was
succeeded a year later by Miss
A. W. Whitten.
Service Grows Quickly
The five-hundreth telephone
was installed h'ere in 1947, and
the six-hundreth and seven-
hundreth the following year,
In 19 49, Miss A.. W. Wood
succeeded Miss Whitten as local
—Please turn to Page 10
figure had increased
with the Second
in full swing, the
P*ge
Be Practical
TO HIM
TO THE CHILDREN
Trikes Wagons Sleighs — Hockey Sticks
Don‘t Forget Your Christmas Popcorn!!
FISHER HARDWARE
PHONE 29
using
Public
some
EXETER
•1
Saws — Chisels Hammers — Brace and Bits ‘— Electric Drills
Tools' of Every Description!
TO HER
Electric Toasters — Electric Kettles — Electric Coffee Percolators
Cutlery Sets — Cups and Saucers — Kitchen Clocks — Swing-Away Can
Openers — Step-on Garbage Cans — Cannister Sets — Bread Boxes —
Aluminum Ware
MW THAN A MIUIBN RBCKTTS
distance
linking
and the
were 34
service
service
Bell Com-
19 08 also listed 16
of the Thames Road
■S
HIBTTHTBBABI
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Many tests have .demonstrated that SHUR-GAIN fed hogs
go to market on 700 lbs. of feed or less in 5 to 6 months.
Straight grain fed hogs take much longer and require about
400 lbs. more feed.
Feed SHUR-GAIN Hog Feeds to one litter and you will
that
see
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SHUR-GAIN
EXETER
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15%
35%
35%
Hog
18%
18%
Wornirid
Hog
Hog-
Hog
Sow
Concentrate
Essential Minerals
Pig Starter •
Pig Rooster
WHALEN CORNERS
1952
Cole, W. S., Drugs, 711 Main
St.......................................65
Canadian National Railways Co.,
Tickets ...........................4 6
Hawkins, G. A., Hardware, 701
Main ................................29
Hyndman, Mrs. H. K., '122 Hu
ron ...................................17
Jones & May, Groceries .......3 2
Seldon, R. G. 545 Andrew St.,
..........................................2.1
Exeter Times Advocate ........31.1
31W
Since the new system was in
stalled, The Times - Advocate
number has been changed to 770.
Telephone service here passed
an important milestone in 1912
when the one-hundreth instru
ment was installed. The follow
ing year a new switchboard was
placed in service.
Exchange Moved
Early in 1914 Arnold Mar
chand retired from both his
jewellery business and the local
managership of the telephone
company and was replaced by
James Lawson, another jeweller,
and the exchange was moved to
his quarters in the Carling
Block.
The use of telephone service
continued to grow and by the
close of 1915 there were 139
instruments here. In that year,
distance line was
connecting Exeter
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too, a long
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With Hehsall
-In 1919, the Hay TowhShip
Telephone System was Changed
to connect at Dashwood instead
ef Exeter. The Thames Hoad
c Phone 100 Snell Bros. Limited
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