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HomeMy WebLinkAboutThe Exeter Times-Advocate, 1952-06-12, Page 2THE TIMES.APVOCATE, EXETER, ONTARIO, THURSDAY MORNING, JUNE 12, 1952 This journal shall always tight for progress, reform and public welfare, never he afraid to at­ tack wrong, never belong to any political party, never be satisfied with merely printing news. _______________THURSDAY MORNING, JUNE 12, 1952 __________ ___ Costly, But— Should Rural Townships Plan For Central Schools? Should We Join U.S.A. ■ The following is a guest editorial which appeared in the first issue of The «’‘ntr ilia Coronet last week. It was written by xn individual and printed in the interest >f liscnshion only. It does not represent the uewa of the editors or of liCAF Sta­ tion Centralia A There have, been many attempts in the pwt 300 years by the USA to annex Can­ ada and these have always been -.trongly resisted by the latter. Most of the attempts wr?r t a natural inclination by the. USA to expand its frontiers as the nation grew in population. However, as Canada grew as well, at a slower rate, the USA regarded her moire as an ally than as territory to be added to her own. World War I empha­ sized this and, of course, as Canada gained her independence and a voice amongst the nations of the world she began to appear as >ne of the largest ^exporting countries of the world. However, the time has come for a stocktaking of the two nations. We lie on the possible threshold of World War HI and consequently must examine what the relative roles Canada and USA will play. USA will be responsible for a large strik­ ing force plus something that she hasn't had to worry about before: this is a large defence command in the event of enemy in vision, or heavy air attack. Canada will have to do the same thing also. She is committed to the military pro­ gram of NATO 'and so must send part of her forces overseas. Can she muster enough men to do this and also provide a strong enough defence for herself? In time, per­ haps, but the real defence of all the North American continent would be, and is, the USA. Looking at the geography of the North American continent, the natural barriers and physiological features run north and south, not east and west as the present boundary runs. This barrier is an impedi­ ment to the natural flow of trade and in the event of a war would be a restriction to the movement of troops., etc. At present there are two separate forces engaged in the same defence of the North American continent. There is no uni­ fied command of these forces and the best liaison possible is not a good substitute for unification. If the two countries were joined there would be created an improved and more efficient defence force, along with the sav­ ing that would ensue from unification. In ill the other spheres of Government, econ­ omy, currency, customs, etc., there would be a large saving thereby reducing over-all taxation. The two ways of living are very simi­ lar in most respects and the change could be effected quite easily. If this step were taken it would anticipate World Federation which must eventually come. * * * * Watch Those Frauds Several schools in the district have been persuaded by a printing firm from the southern part of the United States to pub­ lish a year book of their activities. Although the representatives of this firm furnish a convincing sales talk and offer what might appear to be an econ­ omical product, their proposal, is far from being a “bargain”. Local printers in the county, if given a chance to bid on such books, can print them at less cost, do a much more attract­ ive job and substitute Canadian and na­ tional symbols for American ones. It’s simply the old maxim of shopping around home—-it’s cheaper, better and eas­ ier.. ( The time has arrived when townships must consider the pro*> and cons of plan­ ning for central public schools to replace the numerous individual schools now operat­ ing .in each area. While most of the pres­ ent "little red schoolhouses’ are in good repair and rendering satisfactory service, | they will soon reach the point where they have to be replaced or extensively re- I modelled. i Sometime or other the question will have to be faced: Should public school i area boards work towards the erection of ■ one large building to house all the pupils , or should the present system of numerous schools in an area be maintained? On a question of cost, it is most prob­ able that the central school will cost more to maintain and operate, than all the : schools combined. The transportation svs- ' tern required by the one school would be . a major cost item in itself. Too, the build- j ing of modern schools always precipitates ! new and more specialized fields and me- | thods of teaching which adds expenses. I There would be little saved financially ■ from building the central school. i However, the’ advantages offered by i such a school may offset the cost in the ! minds of some taxpayers. I Teachers would be required to instruct" j only one grade during the day and conse- ! quently could devote more time and effort i to the individual children and to the con- > tents of the grade. j More modern facilities and t eaching j aids could be available to the instructors and specialists in various fields could be J employed to give the rural p“ublic school ! children the great advantages now offered j to most town children. ; The number of rural children who suc- f cess fully pursue education through primary schools at present is low in comparison to the ratio in the towns. It has been shown, through the tre­ mendous building that has taken place in the secondary school field, that modern facilities and more popular and practical ; courses are keeping a greater number of children at school. It is only reasonable to expect that a similar program in primary education will have the same effect. Rural children should not be handi- | capped because their educational facilities I are not as adequate as those in urban cen- I tres. Farmers who are interested in raising I the standard of living among the agricul­ tural industry should weigh this problem | carefully.y, ry», IlHHIItMlJlIlOKtHlIHKHnUlUIIOIIKIlIllHIUHlKItHltlllllHlllllllllllll As the "TIMES" Go By fiiiitiiiiiitiMHiiiUHiinininiiiiiiiiiiiiiiinHiiittiitiiiiiiHHiiHiiiiiiiiiii 50 YEARS AGO The Isaak Walton fishing club had their first outing Thursday at Grand Bend and perch was re­ ported good. The final draft of the stations of the London conference are as follows: Exeter, Main Street, R. Millyard; Janies Street, Dr. Han­ non; Elimville, W. H. Cooper; Hensail, E. Medd; Kippen, R. E. Mallot; Lucan John A. Ayearst, Elsie McCallum, Isabella Dow and Claude Bluett were teach­ ers at Crediton. The following members of Advance Council, No. 207, R.T. of T. were elected to office on. Monday evening: Selent Council­ lor, T. H. McCallum; vice-coun­ cillor Mrs. E. Follick; Rev.-sec. Annie M. Vincent; fin.-sec May Gill; treasurer, Peter Frayne, chap., Mrs. Brooks; Herald, Ed. Dignan; Dep. Herald, Ida B. Gillespie. 15 YEARS AGO Winners of the Exeter Coro­ nation Contest Prizes were: $200, Miss Willa Culbert, Lu­ can; chesterfield, George Frayne, Exeter; radio, W. H. Moise, Exe­ ter; silverware, Alfred Wuerth, Exeter; occasional chair, Miss Helen Finkbeiner, Exeter; table lamp, Mr. William Passmore, 13X61 Cl*. Mr. Harry Hoffman of Dash­ wood who went to England with the Canadian singers to sing at the Coronation choir, returned home Sunday delighted with the wonderful visit. Dr. D. A. Anderson, Mrs. An­ derson and son Norman moved to Exeter last week from Lon­ don into the residence South Main Street recently urcliased from Mrs. H. Pedlar. Rev. D. J. Gladman, B.A., was ordained in Windsor Church on Sunday. He has been stationed at Crediton. Small Ads Big Sellers If Wording Effective Wkere Are We? Where is Exeter? If you didn’t know, you might have trouble finding the town. I You would have to secure an Ontario ! map even if you were as close as London. I If you drive up No. 4< Highway, the f signs will, tell you you’re going towards I Clinton, Goderich, Grand Bend or Kincar­ dine. But they don’t tell you Exeter is up i this way. , Of what great importance Clinton, Goderich and Kincardine are to warrant bold, black letters on the Department of Highways signs, we don’t know. But the signs tell you you’re going to‘these places when you’re going north from London. Ex­ eter, closest of them all, isn’t even men- • tinned. ; If fact, if you were a stranger, you | mightn’t know Exeter was on the highway | until you read the small, standard sign south of the stone pillars. Maybe we’re so famous we don’t need I signs to tell the people where we are. i Or perhaps the Ontario Department of Highways has a grudge against us. ’ In any case, we’d like to suggest to the municipal council that they request the Department to recognize us. To dispell any doubts, the Department could be told we were incorporated in 1873, we’ve been growing most of the time since and we in­ tend to be here for a few years to come. Established 187S Amalgamated 1924 Advocate Established 1881 Published Each Thursday Morning at Exeter, Ontario * An Independent Newspaper Devoted to the Interests of the Town of Exeter and District Authorized as Second Class Mail, Post Office Department, Ottawa Member of the Canadian Weekly Newspaper Association Member of th© Ontario-Quebec Division of the CIWNA Member of the Audit Bureau Of Circulation Paid-in-Advance Circulation as of September 30, 1951 — 2,493 SUBSCRIPTION RATES Canada, In advance, $3,00 a year — United States, in advance, $4.00 a year Single Copies Ttf Each j, Melvin Southcott - Publishers * Robert Southcott 25 YEARS AGO At the University of Toronto, Mr. Henry Bowers, Stuart Stan- bury and J. Edgar Thomson were all successful in passing their exams. Rev, and Mrs. John Holmes celebrated their golden wedding anniversary in London. They were married in Exeter* at the home of Dr. J, A. Rollins. Dr. Dougall of Hensall was married on Tuesday at London to Miss Brown of Eddy’s Mills. Businessmen of Exeter in­ cluded: Jones & May, Southcott Bros., Mrs. W. D. Yeo, Wei Johns, Grigg’s Stationary, B. W. F. Beavers, H. S. Walter, W. H. Heaman, Miss Yelland, Miss Armstrong, W. J. Beer, J. Wal- per, E. J. Christie, iH. C. Rivers, N. Hockey, Harness Barber Shop, M. Mumford, J. W. Pow­ ell, W. W. Taman', S. Martin and son, G. A. Hawkins, S. B. Taylor, S. Fitton, R. N. Rowe, T. H. El­ liott, M. Hodgert, Len’s Meat Market, Jas. Lawson. 1O YEARS AGO Mr. William R. Shaw, of the Exeter H.S. Staff has resigned his position and on Monday left to join the R.C.N. Miss Archibald, also of the high school, has accepted a position at Dunnville. Mr. Sidney J. Brown, princi­ pal of Crediton public school, has been appointed principal of Goderich school. Sugar beet farmers are call­ ing for help from the Exeter High School to weed their crops. Patsy Ann Hopper recently celebrated her birthday with a party for the Babies of Britain. In place of birthday gifts each little guest brought a gift for a baby in Britain. Those present were Trudie Pickard, Diane Gladman, Marjorie Taylor, Lou­ ise and Marion Woods, Ann Marie Rivers, Carolyn Floyd, Julia Dunlop, Shirley and Lorna Taylor, Virginia Hembly, Joanie Ellerington and Joan Hopper. News From Our NEIGHBORS Bylaw Prohibits Ball On Bayfield Square A bylaw passed in 19 47 by the township of Stanley prohibit­ ing the playing of ball at the Clan Gregor Square, Bayfield, is still in force, according to the township council which met in Varna, Monday. Council received criticism that ball was being played on Sunday, thus disturbing nearby church services. (Clinton News-Record) Dedication of Windows At Parkhill United Church A large congregation assem­ bled at the United Church last Sunday morning for a special service, at which eight memorial windows were dedicated. These windows have been installed in the church at various times, during a period of approximately four years. They are the gifts of certain members and organi­ zations of the church. (Parkliill Gazette) Flying Squirrel Found In Home J, C. Cornish, very much to his surprise found 1ft his home one day last week, what is known as a flying squirrel, which is rarely seen in this dis­ trict. It has flaps of fur along each side that resemble wings, fastened from the forelegs to the hindlegs, which enables it to make synthetic flights, glider style. Mr. Cornish gave the half­ grown squirrel to Jack Kellar, who intends to let it have its freedom shortly. (Huron Expositor) Unusual Tulip‘Found In Heath Garden Jane Heath on Saturday brought to this office a very beautiful and unusual tulip plucked from the garden of their home on Main St. A deeir laven­ der in color it was not only of the double variety but had three single petals further down the .stem ridged heavily with two green ribs. Three of the outer petals of the flower itself ha<l also chosen to be different, be­ ing split at their bases to form a large petal with a small off­ shoot. The former Cameron place has always been a bevy of flow­ ers during the summer months and ri^rt now has a large scent­ ed lilac tree in gorgeous bloom. (Mitchell Advocate) Celebrates Silver Jubilee On Monday morning, June 2, at eleven o'clock, Father Wil­ liam Bourdeau celebrated his silver jubilee. Mass in the parish church, the parish turned out in4 body and showed their respect The church was well filled by members of the parish and others from neighbouring par­ ishes. (Zurich. Herald) You don’t need big money to advertise. You ran sell anything—from a business to a„ bathtub—through the classified ads. They cost only a few cents a line, and pull like mules. To make them pay, you need to know how to use them. It’s not a matter of tricks, like ab­ breviating a three-line ad into two lines. It’s a matter of know­ ing principles and following them. To begin with, in the classi­ fied sections the readers hunt the ads. They turn to the back of the paper, or even pick up a seperate section. They hunt be­ cause’ they are shopping. They are in the market, in the mood to buy. What an advantage that is! If you want to sell a car, you don’t have to buy space to persuade a reader he ought to buy a car. Car buyers are sorted out for you in advance. You put all your word power into selling that car. Size up the competition: Your problem is to make your offer more attractive than others like it. So look over’ the ads in the classification you’ll use. See what is being offered, how prices run, what special attractions are stressed. That will show you what you have to beat. Most Likely Buyer Next, try to imagine the most likely buyer foi’ what you have to sell. For example, a man with a big phonograph-record collec­ tion moved to a new house with built-in record-storage space. He decided to use want ad to sell the big cabinets he had in the old house. For his first try, he listed “record cabinets” and gave a brief description. He got a few inquiries, all from people after cabinets with doors-. His were open-front cabinets. So he wrote a new ad. This one began: “Building a radio- phonograph?” It told how his solidly-built cabinets would be ideal to house a home-built com­ bination. Three hours after the ad ap­ peared, the cabinets were sold. That experience taught him two lessons in the art of ad writing: Avoid the seller’s viewpoint (I want to sell record cabinets) and get the buyer’s slant (here’s how to meet your need). Stress the special characteris­ tics that make what you have to sell exactly what the reader is looking for. Watch Details The easiest way to waste ad money is to skimp on details. Look at this house ad that didn’t sell: SHERWOOD FOREST — 3 BR., brick, like new. 2 baths, fully equip kn., unfinished attic, base­ ment re. rm, 2-car gar. $34,950. Phone 999. Doesn’t sound like much for the money, does it? When this ad flopped, the owner called in a real estate firm that believed in telling a good story in its want ads. They ran this one: SHERWOOD FOREST — BRICK Cape Cod rambler, 3 bedrooms, 2 baths, on wooded site. Built less than 2 years ago, for sale due to army officer’s transfer. Centre hall, living room (19 by 21, with picture window), large dining room on yard-level screened porch, 3 twin-sized bed­ rooms. 2 tiled baths. Delightful modern kitchen with stratoliner G. E. range, oversize Westing­ house refrigerator, dishwasher, disposal, abundant counter space, breakfast nook. Stairway off liv­ ing room to large attic which can be finished into 2 more bed­ rooms and bath; full basement with recreation room and- fire­ place; 2-car built-in garage, liot- water* heat, furnace, $34,950. Phone 999. Sales Appeal Lot bigger ad? Sure, but what a difference! Now this house sounds like something for all that money. Each detail has sales appeal. That unfinished attic has become an asset, and notice how explicit the description is. No hazy generalities, such as “like new,” or “fully equipped.” The ad is full of facts, even to brand names. It cost more—but it sold the house. What about abbreviations? Shorthand is for notes, not ads. Stay away from, all but the most common abbreviations. The used car dealer may know that “WW, R and H.” means whitewall tires, radio and heater, but the used car buyer reads the ads only when he's out to buy a car, which isn’t often. He may be baffled for a week before he breaks the code. So make your ad a story, not a puzzle. Remember that a new group of shoppers turns to the classi­ fied ads each issue, when the mood to buy hits them. That means you shouldn’t bank on finding a buyer the first time out. Keep advertising until you connect. Name Or Box Number? Blind ad or open ad? A blind ad doesn’t carry the advertiser's name or address; it gives just a telephone or box number. If there’s any reason to keep' your name confidential, or if it’s more convenient to pick up replies from a box, go ahead and run a ■blind ad. They’re so common you won’t arouse suspicion or dis­ trust, but if your name or ad­ dress adds prestige, use it. If you mention price, you auto­ matically eliminate replies from people who won’t pay it. You save time and trouble. If a really low price is your big selling point, you’ll certainly use it. The advantage of omitting the price is that you get responses from all potential buyers and have a c hance to bolster your ad with some hard person-to- person selling when responses come in. When you think you have doped out a good ad, test it against these questions: Are you making your sales talk to the person most likely to buy? Is your ad different enough to stand out? Does your first phrase catch attention, set a favorable tone? 'Have you told your story simply, briefly, believably? If your copy checks out on those four points, your next stop is the want-ad desk, and here’s -to a quick sale. Editors Tour Niagara Falls Recently the editor of the Times-Advocate joined a party of editors from South Western Ontario on a tour of the gigantic undertaking of the Ontario Hydro Electric Power Commission now in progress at Niagara Falls. Joining the party at St. Thom­ as we boarded the New York Central just before noon and were treated to luncheon in the diner. We left the train at Wel­ land and climbed into two char­ tered busses that were to convey us over the whole area where we viewed the progress that is be­ ing made from almost every angle. First we saw the open canal through which the water runs to feed the present power plant at Queenston. At Queenston a trip was made through the power plant and there we were shown by chart how that water will be diverted from the Upper Niagara River and conveyed through a five and a half mile tunnel beneath the city of Niagara Falls and empty into a two and a half mile canal which will convey the water to the new —Please turn to Page 3 LAFF OF THE WEEK