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HomeMy WebLinkAboutClinton News-Record, 1958-01-23, Page 2Your Money Still Can Earn for any term from 1 to 5 years, at The British Mortgage and.' Trust 44 14A.m TWO CLINTON NEWS-RECORD URS , JANUARY 23, 1958 PRAOTWALLY EVERY organization in town now has someone new coping with the story of their meetings, and the projects-of the • grottp. This' hard-working person is known as a "press secretary." The responsibility of the press secretary is not 'particularly heavy, but it is a job which must 'be done, and must be done at a certain time, The story must be gotten to the news- paper, or to the radio, right eaway after the event. There is little, time to consider just what would be the best way to do the story. As the receiver of Many of these stories, we thought a few sog,Ostions would come in handy. For instance, newspapers like you to• leave about an inch of space at the top of the page. That gi,ves opportunity for a heading, a credit line, or other editorial marks without. squinching the, whole, thing up in a knot, You may say that this . is the editor's worry, not that of the press secretary? But the prime job of a press secretary is to keep the editor happy about the story he is sendieg- in. For if the editor is not happy, then the story may just poesibly 'end up in "file 13" in- stead, of in. the newspaper. •Another idea for keeping the editor happy: -don't try to' 'hide advertising in your news story. Nothing Will get you into trouble quicker with the editor. It has, been the policy of this paper to give 'a-small amount of free publicity to• various 'or- ganizations, especially if it is a welfare cause, Vitt only if there is supporting advertising. This may sound like crass commercialism but over the years, it has worked out to the mutual satisfac'ti'on of all concerned: Free, publicity, even of a church rummage .sale, can mount up to a let of money over the .years. Suppose an 'organization' holds three or four such affairs' annually.. Each advertisement costs in the neighborhood of, 75 cents.. That's about $3.00 -a year, There are literally dozens of such organizations in Clinton. Though small at the start it can become a sizeable figure at the end of the year. Multiply that by a decade and you have the cost of a new machine at the News-Record to give you better service. Another thing: don't squeeze a lot of words onto.a small bit of paper. -If you run short of , A. IL-, Volqpiaoen, Publisher •ae 0 'Or, o s 0 I:1 me v V" - L 4 SUBSCRIPTION RATES: Payable in advance—Canada and Great Bnitain: $3.00 a year; United States and Foreign: $4.00; Single Copies Seven Cents Authorized as second class mall, Post Office Department, Ottawa THURSDAY, JANUARY 23, 1958 THE CLINTON NIcN ERA THE CLINTON NEWS-RECORD Amalgamated 1924 1'4abli$1100. •every Thursday at the Ileart of ffuron County Clinton, Ontario ee Population 2,902 THOUGHTS FOR PRESS SECRETARIES Clinton News-Record Early Files Business and Professional — Directory — INSURANCE Bible salesmen in India some- times meet with difficulties that are not encountered.in our coun- try. Writing from the Canadian Presbyterian Mission at Jhansi, the Rev. Angus McKay 'says: "I have just returned from a ten- day tour with the Bible Society Van from Calcutta which has been visiting Our area. We were working in what are called "affec- ted areas" which meant areas where there are special police in addition to the regular police, on account of the lawlessness of the people. Several bands of robbers are operating throughout the ter- ritory necessitating special corps of more highly trained and more adequately equipped police. We had an interesting time and sold many Gospel portions even if the going was rather rigorous." Rev. E. J. Heuer, who is in In- dia taking moving pictures for the British and Foreign Bible Society in Canada, will visit the Jhansi field where Mr. McKay is at work, Suggested readings for next week: Sunday John 1: 1-18 Monday Hebrews' 1: 1-14 Tuesday Matthews 1:18-25 Wednesday , , Matthews 2: 1-12 Thursday Matthews 2:13-23 Friday ' Acts 7151-60 Saturday Matthews 23: 1-22 People At Huron Canny Home Not Forgotten People at the Huron County Home did not go forgotten during the past Christmas season. They were remembered' by many, organ- izations which are listed as fol- lows by the superintendent, Harv- ey C. Johnston. Program and treats from: Serg giant's Mess, RCAF Station Clint- on; Seaforth Lions Club; Hensall Brownie, Club; Salvation Army Goderich; kinsmen Club, Goder- ich. Programs 8y: Ontario Street United Church CGIT girls; Christ- ian Reform Church Choir, Clinton. Oranges from Catholic Women's League, 'Clinton. Apples from the late Thomas Prycle, Exeter; Stewart Middle- ton, RR 3, Clinton. Gifts from Eastern Star Lodge, Goderich; Baptist Church, Gode- rich; Blue Bells, Clinton; John Anstett, Clinton. Treats frail Fish and Game Club, Clinton. Carol singing, Wesley - Willis United Church Y. P. U., Clinton, The interest shown and the thoughtfulness .of these groups is much appreciated' by Mt John- ston. Need A Home? Read Our Classifieds From Our 4,O Years Ago CLINTON 'NEWS-RECORD Thursday, januery 24, 191$ Messrs J. Wiseman and P. Cantelon are auditing the town books this week. On Saturday last, afternoon and evening, the Public Library gave out over 340 books. The Clinton public seems to be a reading pub- lic. The salt works at Stapleton has ceased operation. The Morrish Clothing Co, is holding a 3.4-clay sale. Suits $10,50 to' $22,50; overcoats $13.50 to $18,00. The Russian Bolsheviki troops are tearing up railways, destroy- ing bridges in conflict with Uk- rainians, Bolshevik PremiereLen- in was fired upon in Petrograd. Miss Mary F. Carbert, Strat- ford, is visiting her cousin, Miss Arne Carbert. Mrs. A. J, Holloway returned Monday after spending a few weeks with her 'daughter, Mrs. I. Rattenbury, Peterboro, .4,9 CLINTON NEW ERA H. E. Rorke was re-appointed secretary-treasurer of the Public School board. Percy Cole purchased new model' Chevrolet from Bart Laois. A water famine is threatened since so many residents keep their pipes from freezing 'during cold weather by leaving the tap run- ning. A, J. Mcl\furray was in London last week attending the tractor school. The midnight train on Friday First, and worst, part of the January miseries is that hideous struggle to get out of the sack. crawling out of the warm drows- iness into the gray' horror of the day is as desperate a business as any I know. There are days when I'm sure I'd never make it, were it not for the small, shrill voices demanding help with clothing and breakfast, and the total silehce from the other side of the bed. * There ensues a frightful half- hour of struggle with peanut but- ter and honey sandwiches, leg- gings, rubber boots and lost mitts, before the urchins are shoved ruthlessly out into the snow. Then there's' the furnace to stoke, al- ways good for a smashed knuckle or a belt on the head from a beam. Then there's the dash for the ear, a feat that ranks, in my jaundiced January mind, with Hil- lary's dash for the South Pole. We have the same things to con- tend with—a biting wind and Snow up to the armpits, Big dif- ference is that Sir. Edmund did- n't leave his goloshes- up at the office yesterday. * There's nothing I enjoy more in the summer, than reading about the good old Canadian win- ter. Sleighbells, the crunching of mow underfoot, the snapping of trees in the frost, the Smiling mid- winter sun on the snow making a fairyland, jolly gatherings of con- genial souls about an open fire- place. Fellow who writes those stories never lived around here in mid- winter. The sleighbells are more (66.41" ALWAYS MACE) rr ow THE. FUEL.,/) A PAULTY FLIPMACE CAM LE3Fe. COAL night• last, got stuck in a drift the other side of Seaforth and was pulled back to Stratford. 25 Years Ago CLINTON NEWS,RECORD Dr. J, C. Candler died suddenly Saturday evening, One of the leading Western Ontario surgeons, 'he ,was also the beloved family doctor in hundreds of homes. Varna LOL 1035 held a euchre and dance. Lady's prize won by Mrs. William Hayter; gentleman's prize, Jack Murdoch. Mr. and Mrs, Gordon L. Hall and . children, Cayuga, spent the weekend in town. The Capital theatre advertises the "It" girl, Clara Bow in "Call Her Savage." Coming: "Hound of the Baskervilles." 10 Years Ago CLINTON NEWS4RECORD Thursday, January 22, 1948 E. C. Munro retires after 45 years as barber. His shop will be occupied by Alvin Vodderi, Lon- clesboro, who will conduct a watch repair business. 'Clinton.town council buys shed from Wesley-Willis church. One of Clinton's eldest resi- dents, John Derry, passed away in his 96th year. The Friendship Club of St. Paul's church held a special meet- ing to honor their president, Miss Madelon Hawkins, who has accep- ted a position as superintendent of Hurnewood House, Toronto, 'Clinton Colts sustained their first loss of the season to Sea- forth, 13-6, but won 16-10 from Clinton• RCAF. DENTISTRY DR. N. W. HAYNES Dentist Across From Royal Bank Phone HU. 2-9571 29-tfb OPTOMETRY G. B. CLANCY Optometrist — Optician (successor to the late A. L. Cole, optometrist) For appointment phone 33, Goderich J. E. LONGSTAJFF Hours: Seaforth: Daily except Monday & Wednesday-9 a.m. to 5.30 p.m. Wednesday, 9 a.m. to 12.30 p.m. Thursday evening by appointment only: ' Clinton: Abovsi Hawkins Hard- ware—Mondays only-9 a.m. to 5.30 p.m. Phone HUnter 2-7010 Clinton PHONE 791 SEAFORTEI slinardhINININPV PUBLIC ACCOUNTANT ROY N. BENTLEY Public Accountant GODERICH, Ontario Telephone 1011 Box 478 45-17-b RONALD G. IVIcCANN Public Accountant Office and Residence Rattenbury Street East Phone HU 2-9617 CLINTON, ONTARIO 50-tfb -REAL ESTATE LEONARD 0. WINTER Real Estate and Business Broke, High Street — Clinton Phone HU 2-6692 INSURANCE J. E. (EDDIE) DALE District Representative The Confederation Life Assurance Company Phone Clinton H' 2,9405 14-tfb INSURE THE CO-OP WAY Auto, Accident and Sickness, Liability, fire and other perils P. A. "PETE" ROY, CLINTON Phone HU" 2-9357 Co-operators- Insurance Association, Also Agent for Ontario Farmers Weather Mutual Insurance Company H. C. LAWSON Bank of Montreal Building Clinton- PHONES; Office HU 2-9644, Res., HU 2-9787 Insurance — Real Estate Agent: Mutual Life Assurance Co. Be Sure ; : Be Insured K. W. COLQTTHOUN GENERAL INSURANCE Representative Sun Life Assurance Co. of Canada Office: Royal Bank Building PHONES , Office HU 2-9747—Res, 2-7556 J. E. HOWARD, Hayfield Phone Bayfield 53r2 Ontario Automobile Association Car - Fire - Accident Wind Insurance If you need Insurance, / nave a Policy THE McKILLOP MUTUAL FIRE INSURANCE COMPANY Head Office: Seaforth Officers 1956: President, W. S. Alexander, Walton; vice-president, Robert Archibald, Seaforth; sec- retary-treasurer and manager, M A. Reid, Seaforth. Directors: John H. 1VIcEwirr, Robert Archibald; Chris. Leon- hardt, Bornholm; E. J. Trewartha, Clinton; Wm. S. Alexander,Wal- ton; J. L. Malone, Seaforth Har- vey Fuller, Goderich; J. E. Pepper, Brucefield; Alister Broadfoot, Sea- forth. Agents: Wm. Lelper Jr., Londes- born; 3. F. Prueter, Erodhagen; Selwyn Baker, Brussels; Eric Munroe, Seaforth. The Bible Today (By Rev. W. H. Moore) scraps and pieces, call in at the office, and we'll be happy to give you some cut to the . right size, and in handy 'pads. If you use a ' typewriter (and we wish there were more that do) then double space the lines, If you write, make a habit of printing the names of people, . We knomr a lot of 'the folk in the area, but sometimes we don't know the correct spelling of their name's, and if handwriting- happens to be a bit uncertain, we get into trouble with the person named. Here's a good one: Don't come rushing in at the last minute with a writeup on a story that 'happened three or four days ago and ex- pect it to go, in. If you didn't think it --Was important enough to, write immediately after the meeting and get it to the paper as soon as possible the next day, how do you expect the editor to believe it is important? Routine ma- terial should be filed at least 35 hours before publication.' And 'another tjaing: Please don't copy- the minutes of the redeting and think that all of that is going into the pettier. The wish of. the editor is for news, That means something dif- ferent and out of the ordinary: The wordS: "The minutes of the last meeting were read and adopted" are the customary thing at any meeting, Now if sothetime the' minutes are not adopted, and 'a good' rousing discussion results from,, something incorrectly recorded, then that is news—tor certainly it is unusual, Those reg- . ular routine things which happen in every well- conducted meeting are necessary for the good of the organization, but they are not and never will be "news". If included in a story they'll get the editor's black pencil almost any time. Now we pass these bits of information along to all publicity conveners, press' secretaries and others in the district, as .a guide on how to Win and maintain the friendship of the editor. Never be shy to come in and talk over prob- - leens—no doubt something oan be worked out to mutual satisfaction,. Commit a' crime, and the earth is made of glass. ' —Emerson. CHOOSE YOUR OWN TERMS ON ANY FARM LOAN over $1500 at TRANS CANADA CREDIT Need extra cash for your farm? Then solve your financial problem with a loan from Trans Canada Credit. Right now Trans Canada Credit is offering special terms on all farm loans above $1,500. Payments can be spread over as long as two-and. a-half years, and can be made in any one of these three ways: • QUARTERLY 2 HALF-YEARLY 3 ANNUALLY • REGULAR LOANS Loans of $1,000 and less are available on Trans Canada Credit's monthly payment terms. Lion% let the lack of ready money prevent you from buying seed, stock, or any other farm requirement. Get the cash you need at Trans Canada Credit. THE ALL-CANADIAN LOAN COMPANY TRANS CANADA CREDIT CORPORATION LIMITED 1.51-16 148 The Square, Goderich Ontario Phone 797 , Wilma D. Dinnin, Editor rlvest Any amount over $100.00 to earn this guaranteed good rate of interest. To invest — just sold in your cheque The British. Mortgage cities the rest Don't delay, .--interest begins the day, Four tnoney, is received in our office. \ The British. Mortgage and Trust Founded Ia t. wad. ortio Stratford This is the time of year when the average honest Canadian 'cit- izen, however bravely he 'tries to conceal it, is about as warm, lively and full of vitality as the discard- ed Christmas tree leaning drunk- enly against the front steps, a few frigid morsels of tinsel fluttering from its -prematurely aged frame. Prematurely aged. That's the way I feel in January. Like a woman of 35 who has had twelve children in fifteen years. As though I can't face it again. * By the middle of February, ,pr Course, I'll be all cheered up, and will be geinraround like all the other idiots, blithely agreeing that "the days sure are stretching out, aren't they?" But right now I look upon life with the wild en- thusiasm of a man-eating tiger confronted with a bowl of corn- flakes. 'K * SUGAR and SPICE (By W. (Bill) B. T. Smiley) likely to be the 'fire siren as some poor devil sets the pipes on fire, trying to stay alive, The crunch-. ing underfoot is more likely to be your toes' breaking off by num- bers, from the right. The snapping is more likely 'to be the roof of the back porch caving in under the snow. No self-respecting fairy would be caught dead under. the January sun, which smiles at you with all the geniality of a cold fried egg. The gatherings are more likely to be melancholy hud- dles of ratepayers exchanging cold remedies and talking about their furnaces. 4: * Winter is fine, up until New Years. -After that, you can give it to the Russians, In fact, when' they invade us, they should do it in January. Half the population is in Florida, The other half is down with the 'flu. But my personal opinion is that even the hardy Russiaon moujik, after a month of, good, old Canadian January, would be driven whimpering back to the comparatively temperate wastes of Siberia. * I wouldn't even give this coun- try back to the Indians, in mid- winter. In the first place, they wouldn't take it. In the second, we've handed them enough bum deals in the past. It's enough to curdle your blood when you hear people duck into the coffee shop, faces gray with cold, noses running and wheezing:, "Isn't that a grand. winter's day," as they blow or their claw-like fingers, before wiping the steam from their specs, * * * Seems to me that we Canadians suffer from an, advanced case of self-deception. Just because our ancestors couldn't imagine any- thing worse than their Irish shan- ties, English slums, and Scottish crofts, and came to Canada, we think we're automatically rugged, and physically fitted to endure the climate. 'K * This country, in January, is fit only for jackrabbits, acoholics, and' people under the age of 12, and the sooner we realize it, and demand from' the government re- turn 'tickets to Florida, good for three, months, the better. For a better way to protect your estate Even an estate of modest size can be exposed to many hazards in the hands of an inexperienced person. At Sterling Trusts we have exper- ienced Estate Officers who will advise and assist you in the safeguarding of your estate, Write for our free booklet "Blueprint For Your Fa tuity". THE STERLING TRUSTS CORPOR A TION Head Office: branch Office: 372' Bay Si., Meant* 1-a Dunlap St., garde •