The Huron Expositor, 1975-07-10, Page 101973 TORINO 4-door sedan equipped with c 3295
select air-conditioning, AM/FM stereo,with tape, 4'
automatic. Licence DFU538
1968 PLYMOUTH FURY III 2-door hardtop, V- # it 695
8, automatic, power steering, power brakes.
Before inspection. Licence DFX443
1971 CHEV CAPRICE 2-door hardtop;
$ 2395 automatic, power steering, power brakes, radio.
Licence DUM704
1970 OLDS CUTLASS SUPREME 2-door hard-
top, V-8 automatic, power steering and brakes,
$2495 AM/FM with tape player, power door locks, air
conditioning. Licence DFU682
1972 CHEV KINGSWOOD Estate Wagon, fully
equipped including third-row seat (10
passenger): DWE729 $ 2695
1969 DODGE POLARA 500 2-door hardtop, $ 1 -41
295
318V-8, automatic, power steering and brakes,
radio. Licence DFX694
1971 VOLKSWAGEN 1600 4-speed transmis- $1395
sion. Licence DFU582
1973 FORD LTD BROUGHAM 4-door hardtop, ( 3995
fully equipped including air conditioning. Licence #
5G28A
1974 BUICK APOLLO 4-door sedan, V-8,
automatic, power steering, power brakes, radio,
only 16,000 miles. Licence HMH652
1974 FORD LTD BROUGHAM 2-door hardtop,
fully equipped including automatic air con-
ditioning, only 9,200 miles. Licence HNK945
1967 CHEVELLE 2-door sedan, 6 cylinder,
automatic, 21,000 original one-owner miles.
Licence DFU676
1968 MERCURY MONTEGO 2-door hardtop,
V-8, automatic, radio, finished in medium light 1395 green. Licence DFY310
TRUCKS
'3695
$5495
Don't
Miss It
1972 FORD F250 Styleside pickup 360 V-8,
4
3495
automatic, power brakes, deluxe pickup box
cover. Licence C55742
'2795
1972 FORD F250 pickup 8 cylinder, automatic,
heavy duty suspension, rear step bumper. Licence
H68942
Larry Snider Motors
LIMITED
EXETER 235.1640
LONDON 227-4191
Open Weekdays Until 9:00 Saturdays Until 6100
1/2 ton, 8 cylinder, standard
heavy duty suspension. Licence
cylinder, standard
suspension. Licence
HERE'S
A CAR
FOR YOU
• AT A PRICE
YOU'LL LIKE
1972 FORD
transmission,
C67784
1973 FORD 1/2 ton, 8
transmission, heavy duty
C55535
$2595
$3295
1.110W CAN I PLACE MY
WANT AD/
There are at least three
different ways, one of which will
surely be convenient for you.
(1) Almost all types of vadssitted
ads are accepted by telephone.
Call 527-0240.
(2) Mail in your ad. Indicate the
number of times you wish it to 'run
and mail It to: The Huron
Expositor, Box 69, Seaforth,
.Ontario.
(3) If you are downtown it may
be convenient for you drop in at
our office. We're certain that one
of these methods will answer your
needs.
2.WHEN CAN I PLACE A WANT
AD?
Office hours are 8:30 a.m. 'til
6:00 p.m. Monday through
Friday. On Saturdays we're open
9:00 'til 5 p.m. Play safe by
having your ad in early.
again, it may just be that no one
was in the market for your
particular offer at the time your
ad ran. In this case it would be
wise to hold yotir ad for a week or
two, then try again. In any event
Expositor Classified Ads are read
by thousands of people eve%
week. Make your offer attractiver,
give it a fair chance by scheduling
it for a couple of insertions, and if
there is a market for what you
offer — The Expositor will find it.
7. WHAT HAPPENS IF YOU
MAKE A MISTAKE IN MY AD;
We correct it. But — errors
must be reported immediately as
we are responsible for only one
(1) incorrect insertion. Typists
and printers are human,.
therefore, mistakes happen now'
and then. It is customary for
newspapers to make good on one
incorrect insertion.
3. HOW DO I KNOW IF MY AD
IS WORDED CORRECTLY?
A good ad tells the complete
story. Tells what YOU would like
to know if you were the reader.
Intelligent, descriptive ads with
prices get best attention and
produce quickest results. If you
are in doubt as to how to word
your 'aid'.: consult one Adilakek'.'
Point ouf the best features of the
article- - you are advertising.
Always' feature price! Remember
—the more you TELL — the
quicker you SELL! Price is
important because Want Ad
Shoppers know what they want
and how much they plan to spend.
A price creates only live
responses and eliminates idle
inquiries that waste time and
usually end or st art with , the
question "HOW "MUCH?",
4. HOW ARE WANT AD RATES
DETERMINED?
Want Ad rates.are based on the
circulation of the paper. The
Huron Expositotereaches nearly
3,000 homes each week or
approximately 10,000 readers.
An Expositor Want Ad is
actually one of the most
inexpensive services available."
An Expositor Classified .ad
costs as little as $1.50 per week
and reaches almost 3,000 homes -
each each week.
8. WHEN SHOULD I USE A BOX
NUMBER?
Box numbers should be used
only when absolutely necessary.
Few people will take the time to
write a reply to your ad, never
knowing whether it will be
acknowledged or- not. A box
number definitely"cu is AdUin on
response you are likely to receive.
For some reason or another
people do not wish to reveal their
identity and therefore use a box
number.
9. WHY CAN'T I DECIDE'.
WHICH CLASSIFICATION I
WANT TO PLACE MY AD
UNDER?
Before Want Ads became as
important as they are today it was
possible to lump them all together
without headings.As the power of
Want Ads increased and • they
became an important advertisir -
medium it became imperative 0,
separate them in some logical
manner, developed to make it
easier for the reader to find
specific ads. Our readers are
accustomed to these headings
and deliberate mis-classification
would cause annoyance which
wouldn't help the advertiser. The
Huron Expositor or the reader.
0
5. WHEN SHOULD I PLACE MY
AD?
Want Ads should be placed as
early as possible in the week. Ads
cannot be accepted later than
Noon on the Tuesday of the week
of publication.
6. WHY DIDN'T I GET RESULTS
FROM MY AD?
Although, by and large, the
results from Expositor News
Want Ads are remarkable,
occasionally you will find that
your ad brings no response.
There could be several reasons. It
may be wise to reword your ad to
make it more attractive. Then
10.WHY SHOULD I RUN MY AD
AGAIN IF 'IT DID NOT
PRODUCE RESULTS THE FIRST
TIME?
The market you reach through
Classified is constantly changing.
Just .because ydur ad didn't
produce results this week, does
not mean that it cannot do so.
People who didn't need a baby
buggy yesterday may discover
they need one soon. People who
had jobs yesterday may not have
them today. In The Huron
Expositor audience thousands of
families' needs and wants are
ever changing. An offer that
produced no results this week
may be overwhelmingly
successful next week.
•
The Inglis Liberator is a
gleaming beauty—the kind
of refrigerator you've prob-
ably been looking for—at a
very special price. Inglis has
built it the way it builds ev-
erything—to last. That's what
Inglis quality and depend-
ability is all about.
So come take a closer look
at the Liberator. First, check
its separate freezer compart-
ment. See the full-width
freezer door shelf and the
freezer capacity—it holds
140 lbs of food!
The refrigerator itself?
Lots to see. 11.1 cu. It capacity,
full-width lighted interior,
separate refrigerator and
freezer temperature controls,
two ft ill-width shelves (with .
ten position adjustment), twin
crispers, moulded egg nest
and butter compartment. A
lot of features you'll love, The
Liberator is available with
right-hand door in White,
Harvest Gold or ltocado,
with optional roll br wheels.
See it soon. Model FT 52Q0.
This model available at 'a special price from
Modern Appliance Centre
- We servicewhirl. We sell
Phone 291-4670
We hope you will fmd The Huron Eipositor Classified Department
courteous and willing to help you in every way possible.
Please phone
527-0240
Sugar and Spice .
by Bill Smiley
Odds n' Ends
by
Elaine Townsbend
Many people have a peculiar idea of
"Progress". They conftise it with change
or growthr their own sakes. All too often,
these thing represent regress, rather than
progress.
I try not to be bitter, but I have a perfect
example of that kind of "progress" right
outside my front door.
When we moved to this house, it was on
a quiet, residential street, a leafy tunnel of
voluptuous maples and stately oaks, with a
green boulevard on each side of the street.
It was gentle and pleasant and safe for
children.
The town council , in the name of
progress, tore out the boulevard, cut down
some trees, and widened the street.
Results? We now have a speedway out
front, and you can scarcely risk crossing
the street to the mailbox. The squeal of
tires makes the nights hideous, as the
punks try to proclaim their dubious
manhood. The remaining trees are dying
because their natural environment has
been disturbed and because they get a
heavy dose of sprayed salt from the
snowplow each winter.
Much -beauty lost, and the only ugly
things on the street, dead cedar poles for
telephone and hydro, left standing in their
nakedness.
Just to complete the picture, there has
been a "development", which is
synonymous with progress in many small
minds, at the end of our street. What was
once glorious bushland is now an asphalt
wasteland inhabited by supermarkets, a
gaggle of gas stations, and the inevitable
hamburger joints and milk stores.
Because of the "development" and its
accompanying "progress", traffic on our
street has quintupled, about five times,
with the accompanying multiplication of
stink and noise.
Tough luck, says you. Right, says I. But'
this is not just a private beef. I've seen this
sort of thing happen so often on handsome
old streets in pleasant small towns that it
makes me sick.
First move of the progress-happy
morons is usually to tut down the
trees,some of 'them 70 years old, so that
they can widen the road. Grace and shade
and dignity are sacrificed to the number
one. god of North America - the car.
In the cities, the same process holds.
Potential parklands are turned into instant
parking lots. Thruways slaughter miles of
greenery.
Ranking high among the villains are the
"developers". In more enlightened
cultures, they would be called ecological
rapists. They take a section of beautiful
bushland, fertile farmland, or lush
fruitland. They send in their bulldozers to
ensute that the property
no-man's land. They then carve it into
50-foot lots and jam in the jerry-built
houses, cheek by jowl, give the whole thing
a fancy name, spend a fortune on
advertising, and flog the swollen-priced
abortions to poor suckers who are so
desperate for a house of their own they
shoulder a mortgage they can never
possibly get out from under.
This, when Canada has more land that is
useless for anything else but building than
it can ever use.That is "progress."
Oh, "progress" has many faces, and
many sounds, and not a few smells.
Far below the roar of the over-sized,
over-priced cars burning up precious
energy as they whoosh down the
super highways may be heard the whimper
of starving children.
Behind the smiling face and honeyed
words of the Public Relations Department
can be seen something not unlike a
mountain range - huge, ever-growing piles
of non-returnable bottles, rusting cans,
and indestructible plastic garbage.
And the stinks! "Progress" will take a
cool, clean, sweet trout stream and poison
it with chemicals and detergents and other
toxic elements, because "We need the
industry." And the big, belching
smokestacks go right on belching their
nauseous gases from their rotten
stomachs, laughing hilariously when the
government slaps them on the wrist with a
stagger ing $25 fine.
"Progress" hoists; again and again, the
taxes on booze, because governments
,would fall without that revenue, and sets
up a cheap and panty-
waist program barely hinting at the evils of
drink.
"Progress" produces bigger cars that go
faster and burn more fuel on bigger
highways, the vehicles propelled, in many
cases, by drivers who couldn't handle a
crisis in a kiddie-car race.
"Progress" taxes everything but the
living breath of the working stiff, but
encourages the plumpies with the expense
accounts and the credit cards to go out and
live it up and lie and cheat on their taxes.
Medical "progress" means turning a
great number of adult neurotics into drug
addicts by socking the pills to them, and
with the other hand giving a stiff-arm in
the face to the dirty, sick, frightened kids
of the drug age.
A pretty dim view of progress? It is, as
many people look on the word.
But surely there are enough of us left
, who believe in the real meaning of the
world - moral, social and intellectual
progress- to try to do something about the
spreading sickness
54 Same time next Sunday, please. In the
gtteantioe, ,iron guards ; ; against --A,4 tite
`rprcigress''' people.
mioniummoomummomminiummmini
A series of 'questions
and answers designed
to explain
HURON EXPOSITOR
want ads so they may z
serve you
to better advantage
The second Summer Concert in
the C. of C. series was given by
the Huronia Male Chorus of
Exeter under the, direction of
Mrs. R. McCaffrey Sunday,
evening, in Victoria Park.
After some welcoming words
from Ex. C. of C. President,
Claire Campbell they opened up
with choruses of old familiar
songs - Annie Rooney, Me rry
Oldsmobile, etc. Next a selection •
from 'Fiddler on the Roof' with
solo "Sunrise to Sunset " by Mts.
McCaffrey.
evy The group favoured the
audience with a number from
"My Fair Lady" - 'Get me to the
Church on Time'.
The sacred number was
selection from Handel and the
Pilgrims Chorus, closing with the
'Day is Dying in the WEst' with
gerator
Crowd enjoys C of C concert
Sisters
Some sisters Ictok alike, dress alike, talk
alike and act alilke; some share similar
interests and opinions; others are as
different as day and night. Nevertheless a
bond exists between most sisters that's
hard to break.
If you had a kid sister when you were
young, you probably became annoyed with
her. The little one always tagged along,
tried to imitate yob, got in your way and
ruined everything. In your opinion, she
was a nuisance and a spoiled brat.
Eventually, though,' she stopped
following y ou. Whether or not • you
admitted it, you missed her. Perhaps you
were flattered when the little girl asked for
your advice and tried to follow in your
footsteps.
On the other hand, if you, were the kid
sister, you probably claimed your older
sister was bossy. She was allowed to do
things that you couldn't do, and you felt
she was lording it over you.
But you had to admit she was nice to you
sometimes. She took you to shows and
bought you presents. As you matured, she
understood your feeling because she had
been through it. When she gave advice, it
was usually sound.
Now, when you need someone to talk to,
you often turn to your sister. You trust her
with secrets you wouldn't dare to tell
anyone else.
Sisters are honest with each other. If
your sister warns you that the dress in the
store window isn't for you, it probably
isn't. She isn't being malicious; she's just
solo part by Mrs. McCaffrey.
A very talented accompanist
Mrs. Moffat contributed greatly
to the rendition of all selections.
The audience enjoyed this
trying to save you a few dollars. You might
doubt her good intentions, though, if she
'bought the dress for herself,
Some sisters borrow each other's
clothes.lf their clothes don't fit, they find
something else to borrow, 'such as wigs or
earrings, purses or perTume, coffee pots,
cups or bowls. Y our •sister has excellent
taste, if it's similar to yours.
Sisters argue now and again - sometimes
the bickering is all in fun, other times it's
dead serious. Most sisters forgive and
forget, though. They give and take jokes
without insult.
Occasionally your sister underst ands
you better than you understand yourself.
She breaks your ego balloon without
shattering your confidence. She also curbs
your impulsiveness without destroying
your dream.
tour sister cheers you up when you're
down, prods you when you're lazy, corrects
you when you're wrong and defends you
when you're right.
When she asks for your advice, she's
sincere, and she makes you feel wise.
Your sister may not share your interests,
but she recognizes your right to enjoy
them. She doesn't give up on you. even
though she thinks you're crazy.
Your sister can be many things - a friend
or a tease, a boss or a supporter, a teacher
or a competitor. She's an important
member of your family.
Some people have several sisters, some
have only one and others have none. We
lucky girls have sisters who understand us
and support us all the way.
We realize that a sister is someone
special. When the chips are down, she's a
friend who's more than- a friend.
unique outdoor vocal program.
Next concert will be given by
the Mitchell Legion Band under
the capable direction of Claire
French.
From Inglis: a 15.1 cu. ft. No-Frost
at a Special Spring Price!