HomeMy WebLinkAboutThe Wingham Times, 1893-11-10, Page 5THE#' ` I. r I « M. fiu°'.,a r
'GROW' '• Qt4DVERTISIN.G. [arose the other iniredientT e, tints going j and this accounts largely
mho 1.'nbl And the Advertiser the atreilgth of the oil by making an where at ; the There
Share �h � sten contain a large i are
ori a nrj y for
the srIi.
bade t° its old fat'tl'I, and in preserving; all carat: the world iii l
e e arrest, atwu1 ' othersimilarlr Batas, Ana no
It,is per sen#3f twiny ro one
i!4eesrs. Soh & I3owne believed in of better
,y articled fle �, puwlisiitrtse tdt m-
edvertisingg their preparation :on the •selves„ who !ewe seeped their shore Dr
•start,, the dame as they always believed the harvest,
iaelevatdng its standard to the higheet
holy ADVRItTISING 4ti DONN BY A LARGti
CONCNItiv--11I6TulI3UTING ADV.MITISINO
NATTER IN Ir"A NIY IZUARTElt OI"' 'rue
GLOM; --- lielar3PAPTnS T'IIE UCST
AIIiDIUN TOR &i ISTIIIIRIZION..
One of this moat interesting phases
,of the grewtll of butainess in this mu -
try has been the development of adver-
tising. Persons who have watched
.the newspapers, 'ma'gezinea and, other
publications for the last twenty years
eitust have noticed with some degree
,of curiosity the chane that bas been
•going on in their appearance and
wondered at the i,oereased size of the
,.periodicals themselves, -together with
the increased proportion of advertising
to reading matter.. It seems to the
otverage reader that there cannot be a
.proportionate return to the adverttser
to pity him all his ,extra expense iur
:advertising, end still it may be said.
with every degree of confidence tbatad-
vertieing in this =entry is still in its
:in£anoy. The growth of newspapers,
en agazines and all publications has
•beep the direct result of advertising.
The advertising department is the
‘baoltbone of the newspaper, and at the
.same titlo•e the advertising of any ar-
}bole •of merit controls to a large extent
s.ts sale; consequently the publisher
and tete advertiser meet ars friendly
ground, each helping the other to
- success. •
Twenty years ago it was considered
gmti;te a big undertaking for an adver
tiser to contract for $50,000 worth of
space,in the newspapers of the country
whereas to -day there are a number of
concerUs which spend anywhere front
$300,000 to $000,000 a year iia adver tis
ing in this country alone. it mast be
understood at the outset of this article
that no claim is made for the success
of advertising unless the article adver-
tised possesses superlative merit. It
is true tin suocesses have been made
by mien who simply impose upon the
credulity of readers of newspapers, but
their successes have been short-lived,
for it is the game in advertising as in
every branen of business --it does not
take the public long to appreciate the
worthlessness of any article adverNised
and refuse to buy it. In selling an
article of merit, however, lel;itimate
• advertising; paves the way for a ready
success, and newspaper advertising is
unquestionahly the best netlipd to
employ. The newspapers are the beat
means for the distribution of advertie.
ing matter, costing less in proportion
to the number of people reached and
causing the least trouble, Still there
are other methods for distribution
which arevery effective.
It is only necessary to refer to the
history of one coueern to show the
value, as well as good business jedg.
mens, of tnalcitig known to the public
any article of merit through the
medium of legitimate advertising. In
1876 there was organized the firm of
Scott r`i Bowne hi New York city.
The members of the firm—Messrs,
Alfred 13. Scott and iSaruuel W. Bowne
—had for three years prior to that
time been experimenting with cod.livs
er oil and bad succeeded in makine.
an emulsion which carne up to the
standar-! fixed by physicians. Cod-
liver oil had been recognized by the
medical world for yeara as the mast
nourislarng of foods and the possessor
of unusual remedial properties, It
is a well known fact that physi-
cfaus had prescribed plain oil for
years in eases where there was a wast.
in away of strength, atoll as Oen.
sntnpti.en, Coughs and Colds, •Scrofula,
Anteruitt, Loss of Flesh and Blood
Diseases. It was also prescribed for
Weak Mothers and Children where
food did not seetn to •nourish theta
properly. The objections to it, how-
ever, ware that it was nauseating to
the taste and taxed the , digestive
organs of the body in getting rid of it.
The penin ell was so diffieult of as,
sirnilation that even if the stomach
could retain it the digestive organa
were taxed in dealtug with it. When
Scott's Htnulaion make its appearance,
however, ced•liver oil betatron pranti•
cable as both fond and medicine and by
the year' 1880 Saett'a Emulsion was
fully established among the mediate
profession. There was no effort made
to conceal the formula or method of its
manufacture, an presses, Scott ik
Downs Were ever anxious to cooper•
ate with physicians and inpreve their
emulsion in every way possible. It
may he said for the purpose of Oita
planationthat an
emulsion an of od-liver
oil
-Means simply the breaking op of
the oil into tiny pertfcdet so that the
degree of perfection possible. Net AirlttsI* saattte Iltarltota,
having much money, their advertising John Swan & Sus, E'liuber:;la,
during the first few years of their their last weekly rel,ort,Isayai :—There
business was necessarily small, but have been rather smeller euppllee of
in about the year 1882 they began • fat cattle on eller, Tire beet deserixr-
bz'anching out in newspapers all over` tions, which are very scuree r
this Country. In 1880 they had estab• • fair tradeat , • a net it
dished a factory in 13e1leville °wattle.,l nue as touch low money ori
t last week; aIlAor,ltrlrr,. were blow to sell
and about the sem °time that they. be. at moderate price:;,
gan their extensive newspaper adver- Sheep Itn,ve been t,liOWtt less t
tiling in this country they started a average numbers Au ertile tktyeilas ,d
faetory in London, The newspaper was experienced at it general $tivtil3oe
advertising brought almost initUediete in prices of 2s a head.
returns and enabled them to extend I'kipre are it few latuhy Wino; viler.
their •business further. In 1884 they ed, the season for that ernes of click
opened factories at Barcelona, Spain, being; about over, and thee cemented
and Oporto, Portugal, in 1885 a fair )rices. the host inn1ti %
factory was started at lefilen Italy-, l from 30s
+ y to one each,
and in 1890 the conoarn went into
Paris, France, In triol Calves and pits have unit a podIrleantitne
ever, they had ietraduced their pre. demand at higher tierces
paraben into South America, Central
America, Mexico and the West :fn -
dies, Wherever they went they in-
traduce their unique trade -mark of a
N•orwegien fisherman carrying a big
cod -5th on his back into the news-
papers, together with other advertising
matter, and they also distributed cards
circulars, books and ealeudars free.
Several years ago"the linen bought
property fronting ou Pearl and Bose
street, New York pity, and Last klpring
there was completed the new Scott ,ci;
l3owue Building which is now the
home of Scott's Emulsion. This
building is twelve stories high and is
the best equipped building of its kind
in the world, On the second floor of
the building a large space is set apart
for advertising department, where a
force of men is kept busy with the
making of contracts in about every
country of the world, in preparing. ad•
vertisiug literature to be sent all over
the world from New York, and in
checking. newspapers to see that con.
tracts are carried out, To show the
vast extent of this advertising depart.
anent it is alone necessary to say that
the department in thehome office
at New York controls the advertise-
ing of Soott's Emulsion in the
following Countries; Canada, United
States, Salvador, Honduras, United
fliorippig $gin i .OF THE 13E T $Uig L
Young nten and *atom wIehini; to pteeere tecenclies an hooldrec ere
QNB N, OYS
I3oth tho InetJiod and results when
Syrup of Figs is taken; it is pleasant
and refreshing to the taste, and seta
gentlyyet promptlyon the =idneys,
Liver and Bowels, cleanses the sys-
tem, effectually, dispels colds, head-
aches and fevers and cures habitual
constipation, Syrup of Pigs is the
only remedy of its lid ever pro-
d:teed, pleasing to the tanto and ac-
ocptable to the stomach, prompt ixe
For store cattle of a good clash there 1 Reaction and truly beneficial in its
has been more inquiry, at prices they effects, prepared only Prem the meet
turn in favor of hollers, but tliortt is lrealtliyandagreeablesubstancesits
no improvement to quote in the demand
for secondary descriptions.
WWI Cows, a much larger show,
and while tris best class get wet/ sold
prices were scarcely equal to last weer,.
Extreme top price of beet beef, fts 3d;
current, 7s 911 to 8s per stone. Rest
mutton, 7 d to 8d per pound; second",
ary,7.d per pound.
Liverpool, .Nov. 6 --Receipts of
Canadian and United States cattle
have been light, hut prices remain
easy, owing to the heavy general sup.
many excellent qualities commend
it to Oland have made it the most
popular remedy known.
Syrup of Figs is for sale in 75c
bottles by all leading druggists,
Any reliable druggist who may not
have it on hand will procure it
promptly for any one who wishes to
try it, Manufactured only by the
CALIFORNIA FIG SYRUP CC.,
SAN FRANCISCO, CAL.
LOUISVILLE. sty. NEWYORK. N.Y,
piles, Prices in eents, computed
$4.80 to the £, are as follows : Finest Dairy markets:
steers, 10 to 101c; good to choice, 9# London, Nov. 4 —There was a large
to 10e; poor to medium, 83 to. 9c; attendance of buyers and sellers at
bulls, 61 to 8e; inferiors, 5 to 6,o. the meeting of the Lendon cheese
""^---- board to -day, The bidding was lively
Britian Grain Trade. ranging from 101 to 11 ka—.10*o being
London, Nov. 9—The Mark Lune the prevailing offer. sellers seem to
Express, in its weelrly review of the be waiting for higher prices. Only
British grain trade, says : English one lot of white was offered, that being
wheats are steady. Foreign wheats from the Avonbank faetory, No sales
are rather firmer. California is quoted were reported.
at 28s 6d and hard Manitoba at 27s Utica, Nov. 0—Market. dull to -day,
8d per quarter. Corn is in demand, sales were :-206 boxes +rt 10c, 460 at
and the valves have risen 3d. Barley 1010, 75 at 10 8-8u, 1SG at 10ic, 248
generally is weak and has lost 3d, at 10 5.8e,'1,500 at l0 , 196 at 10 -c
The fine malting sorts, however, area 313 at 11c, 100 nt f 1k,t, 81) at 11*c, The
steady, Oats, bean:; and peas ore 414 at 14c, 205 et, 11 ., 491 on com-
mission, 65 p.,e e.+ -s of creamery but-
ter at 25 1-8a to 25,•sl;;,
Little ti'>tHs, N ,v ii—t;•i.•ese very
quiet and easy. li tki. —1tJ) boxes at
10 a, 230 at 10 , , 1,73J at 10tc,
1,125 at lln,197 tt fir{ itt 1Il : to 104c,
840 consigned: 60 edoreee •,f cream-
ery butter at 26e. t;1 , .try butter at
24cto26e,brig•,
is recognized as the . CIi LI.TIIAA:, ONT.
peel o, any Dizziness or Shorthrnl Scheel in America. mrd ens::ti ,,,;p. ,;,•r• to
Rs contemporaries in Canaria bo lease u+ iib r. ',• of this herd ..t, nd+'orret a acts the („,Intl,.;, l•si
where students mune front, who registered tilling Jim /6,taje itomeil'atel,!' rn'reirt;r;e the r cl•ii •
advertisement: North Ad,ins, Mars Witt it,uto0, bdleh,; 1.othl:rhirxe, AIL:a; i:e,iin; Let•ttto,;y'
Iiuntstille, 51 &i01n Kincardine; Rothren; Chatsworth; Rodney; C:i»toin catrat:.c, ,:.ba..?,,•: Ise
- Co. Over; Althorn, Do, Duro», Se:ttorth Lothwell, Windber. strongtielti. i{:dize:r,a•,•, Srar•ri.;.;•, A
Comp faience, RussixCo., menit:ro. Ili..li.,ai';, Aldbaro, Wampum.,Aliinston, i.ar...•,.r+. t'rtenh-i+iotrt.
Springs, ,.;itnLhain anti nwny pointy in the tit:fray.
IT PAYS TO ATTEND TIES BEST.
Two et Antalkali best penmen among; the members et mer star, moans a •+,rest +i",il to nueru
W.V., IBAILWAy FARE IN COMING TO crIA`l.'e; A; , r I>a
Good heard tor ladies at $2,00, gentlemen R 2 LD, we sccurn I•onrd at these fi urt;vr.• 1h rev; r<r
prtrate fatuities, and have the $st s in readiness for the students when they arrive
eataiornre and specimen or penmanship aid her t t ' viei for Its
cncyous w the dnl,rrtnuo t this iur+rt,, ,it rn
schools of a shullar triad in Ceases. Mention rs•huu you saw this advcr�ieeritent anti aditr,�::s,
D. b1cTattlIfl AX, t;'rathaa=r, lirttt
01
A full stuck of all kinds of
H `' OL BO
for both High and Public Schools, just receivet15
Also, a large stock of
Scribblers, � oxereiSe BOOkS,
Copy Books, Slates,
Pencils, Crayons, Sic
States of Oolumhia, Bolivia Guate- quiet. To day the 'Gamete were dull.
male, Ecuador, Venezuela, ilpxico, Some foreign wheats declined 6d. Low
Argentine Republic, •Corea .trios, tirade fdobr was down Gd. FeedingNicaragnti, Chili, Peru, Brazil, Uru- !
barley fell 3d Beane were down 3d
Rung, Paragney West Indies, Great to 6d. Peas were steady. Corn was
Britain, France, Belgium, Holland, scarce a prices edvant:ed 6d.
Switzerland, Portugal, Spain, Ita;y,
Turkey, Malta, Egypt, Palestine,
South Afriea, India. Japan, China,
arid the Australian Colonies, including
New Zealand.
Prior to this Fall it was the pbliey
of Scott & Bowne to plane all their
Uuiterl States advertising thorough an
advertising agenuy in New York City,
but the advertising department has
grown to such proportions that it be-
came advisable to handle the United
States advertising the sante as foreign
countries ---that is, from the home
office. In several countries there are
still advertising agencies employed to
a certain extent, but the growth of the
business necessitates it centralization
of worst under the one head of the
ad wertising departtneut in New York,
which is personally superintended by
ivlr, Scott himself, although 11r. Scott
delegates the details, such as the mak,
inti of contracts, etc., to his subordin—
ates.
Mr. Bamne attends to the financial
part of this great business, and thus
the responsibility is divided evenly be•
twraen the members of the oonoern.
The purest and best inedisai cod.
liver oil in the world is made in Nor -
Way, an it has been to en extent
through the influence of Scott Jr
Bowne that the standard of its Bran
ufaeture has been elevated in that
country. Scott & Bowne consume a
large percentage of all the firat grade
medical Norway Cod liver oil. They
import themselves to their various
factories and are eantiuually making
inaprovem{ nts in their emulsion. Ex-
perimeute are eonstantly wade with
oil, and it is no injustice to others to
say that in its degree of perfection
Scott's Eniulsion stands bead and
shoulder's above all other forms of cod-
liver oil.
Such ftise been the growth of Scott's
Emulsion, acid this is only one in.
Stance of the development of the leggi.
mate advertising of en articled merit.
Physicians and the ,public generally
Live stook Mariiats.
Montreal, Nov. O.—There were
about 550 head of butchers' chafe.,
75 calves and 70 sheep and lambs of-
fered at the East + ud Abattior to-
day. Good cattle were scarce as usual
and brought higher prices, but common
aucl enferior animals are dull • for sale
and bring very loot rates, A few of
the hest beeves sold at from 4ictu 4 }u
per pound, with pretty good stock at
from 3*e to 4c do; Coaetuon dry cows
and halt fattened steers sold, at frotu
2;}c to Be and leaner beasts at about
2c per pound. Calves were iu fair
demand at about last week's prices,
good ones selling at from 937 to $12
each, and coronion oyes at $3.50 to
$6 eau!). Joseph Richard bought two
good calves for $17 and be offered
$10 50 for another, but the owner
would not sell it at that price. Alut-
ten critters continue pretty low in
prices; a few good sheep were bought
for shipment in Britain at 3e per
pound, and the others sell down at 2e
per politer{ ; good lambs sell at from
3 •e to nearly 45 per pound, and com-
mon ones et from 3c to 8-o do; Mu -
Duff brought 50 good lanibe at Sic
per pound, and Joseph Eiebard
bought as many more at $8 60 per
100 pounds. Fat hogs are leas plenti.
fol and are advancing in price, selling
at front 510 to 6ic per pottnd.
County of Oxford 13ebentures.
Altura. It O'llare (CS Co., Stock
and Debenture Brokers, members To.
rout° Stock Exertion -0, 24 Toronto
Street, have just completed the pure
chase of $155,000 of the County of
Oxford bonds, payable in 20 equal
annual instalments, bearing 4 per cent.
yearly. 'These bonds were issued for
paying for the erection of the handA
some county building in WoodAtock.
Messrs, H2O'Uara tt Co. have disposed
of these Ronda to clients itt Creat
Britain to yield dicer 4f per cant.
have found by 'tiara of experience with yearly.
Soott's Brnulsion that it has great
merit. l,,.1ngl much more emotive than kksgliah Spavin .Liniment removed all
plain OiI in the aura of wastingg thecaees hdt loft, or ea1louaetl Ttumtm and moil
stray readily he a,asirtridated. The '
labs* row* horses, Blood iSpatid, ll1rbe,
sunh.nt Cot snmptions Sarofele, hese. gouts, Ruegg Scud sweeney, sago,:
groat dificulty is in milking an emu'. tnia. Lung and Throat Troublet, Loss Sprains, Sore rout revelled 'hreat;.00tiglis,
slurs wherein the oil will not stapttreitia of Fleshand Wasting away of childrent#pd a SGebyr nee of sue bottle.
t�tiVr►r•
y Cbisbolm's drug stare
The Cunard Lne.suis, which arrived
at Sandy Hook 1+'ritlyv Iiight, .eomplet
ed the vova ge i,e h days, 18 hours and
54 minutes, beating by 99 minutes
the best previous western teunrd, held
by the Campania.
It is said diet the American State
Department that the International
Monetary tionft.rw,ce, :vh,, h met in
ar,l•ist+iK Nat tpi,,,,.�r, `ai'1 tt•+L r'„Stirlt,'
its SeSsiott
8'i3 ad1!d ux: t os•It
illicarecie eine. it
for an ;crmeloosos
Lo.t. actry :and
...mar.
Household
arses •3i8J it a
great comfort
arid server of
Labor
......,. •J
Hast no Cgud
for purity, nor'
for Oi@ening sed
MtARNAeanIngo 111or
prinierving the
+cieititlMi and
hands from 1 *.
,jury, nor for
stil'•rtnind
MMnetr tl 1101110,
IIIMOUt* Ow a 1011114110,411
Just received
a large consignment of "Quentin Durward."
WALL PAPERS, WIDOW BLINDS, STATIONERY
a full stock, as usual.
E X. R: ; S.
Popular Bookstore, Wingham.
!if !pp
iTit
SY1.i
---rev-----.
sl
..•Cx .his :der ...�
lleady Made G1othill
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