HomeMy WebLinkAboutThe Huron Expositor, 1972-03-23, Page 23.THE HORON EXPOSITOR, SEAFORTH, ONT., MARCH • 1972-411
Active in
association
•
The New Vincent Farm Equipment Building at Seaforth
Vincent Farm. Equipment Ltd.
We are pleased to have been chosen as
GENERAL CONTRACTORS for the new dis-
play and service centre of Vincent Farm
Equipment Limited at Seaforth and wish
them every continued success in their new
location.
'mercial buildings has resulted in a new
headquarters for , Vincent Farm Equipment
which will permit them to serve their
many customers even , more efficiently in
the futuie.
Kase Van den Heuvel Co., Ltd.
Specializing in All Types of Farm Buildings
Commercial Buildings Crane, Service .
R. R. 2, GODERICH PHONE' 524-9176
(Continued from Page ?,A)
its success' to Marlen. He is a
,great salesman and a very far-
seeing businessman," said War-
reri„ adding laughingly, "so far-
seeing, that lie owns, more of the
business than I do!"
Warren also has plans to move
his Ayr dealership to new prem-
ises, in the village of Ayr.
Sales. ancl. Profits have
followed in line with the expan-
sion of business for Warren and
Marlen. In 1955 when they took
over the busineps, the dealership
was doing $78,000 cash differ-
ence volume.
In theiirst 10 months of 1967,
the two dealerships did a total
of more than $1. million, with
roughly 1700,000 of this total
coming from the Ayr business and
$300,000. - odd from the Galt
dealership.
Staff play a very important
part in the two dealerships."It's"
jiit„ plain good management to
treat Your staff well," said War-
ren. "You get your return in
hard work, long'service and loy-
alty."
The Vincent brothers also
carry rainy short-lines. They
believe that short-lines compli-
ment their main-line. Some' of
the lines are Falcon Equipment,,
George White, H. L. Turner and
Truck & Tractor.
"Carrying short-lines
doesn't interfere with our In
franchise." stated Warreil."Thzt
one disadvantage of short-lines
is that you have to stock ,-~a
larger inventory of parts. But
if you're going to sell short-
lines you have too be able to
service them as well. But our
main-lfne 'still domes first.. I
believe dealers should, always •
be loyal to their,, yarent
company."
'One point Warren asked me to
raise was the smaller dealer.
"When we first took over the
business, I used to look up to the
big dealer and made my aim
to be as big myself one day by
expanding the business. .... But
now that the dealership has grown
so much, I often wonder what
the small dealer thinks of Vin-
cent Farm
they
- whether
or not they think we are trying'
to tramp on their dealership
by expanding so much.
"I sincerely hope this is not
the impression they have be-
cause I firmly believe there is
a place for the small dealer,
especially those who are trying
to expand, I, appreciate the prob-
lems small dealers have. I
was one myself and I, too, had
the headaches of parts, service
and sates, I still have' them.
But now they are bigger than
ever with our larger turnover.
I wondered about the-secret
of Warren's success. PThere
is no easy mettibd," he stres-
sed. "It's all tied up in bus-
iness management - good mana-
gement. I don't say to , any
dealer - expand. It has to be a
gradual planned process.
"Remember - that the more
your business grows, the more
your staff has to grow and your
capital outlay, your service shop-
and your headaches, especially
when You're selling around 45
tractors. A. dealer has to be
looking at his day :-to-day oper-
ations and know all Sides of
his business. But above all he
-must be a manager._
"I've. taken advantage of all
the .company courses available
and 1 also attend many night
courses, mostly to improve my
management skills.
"But 'most- of all I like the
business. It's like no other I
know. And I have good employee
relations. My staff deserve a
great amount of credit for our
success. They are very effic-
ient."
Warren's parting words were:
"Rerhember to stress that fact
that a dealer must completely
understand his dealer
operation." Wise words frtim a
man who haS built his succpsiful
business on this basis. '
We trust that our broad, experience in the
planning and construction of farm and com-