HomeMy WebLinkAboutThe Citizen, 2015-11-26, Page 22PAGE 22. THE CITIZEN, THURSDAY, NOVEMBER 26, 2015.
FauxPop to foster creativity in former train station
The East Street Station in
Goderich has had new life breathed
into it once more as FauxPop Media
has bought the structure and is
looking to turn the site into a cultural
and creative hub in the community.
The company, which has been
operating for more than a decade
creating all kinds of media, consists
of East Wawanosh-native Mark
Hussey and Randall Lobb. Together,
the duo have helped authors publish
books and musicians record music.
Hussey and Lobb also made their
first foray into motion pictures in
2014, with Hussey editing, mixing
sounds, providing visual effects and
serving as executive producer for
Turtle Power: The Definitive History
of The Teenage Mutant Ninja
Turtles. Lobb wrote, directed and
produced the film.
The site is going to be a unique
amalgamation of a community space
and professional media generation
hub. People will be able to join the
group either by renting the space or
hiring skilled professionals from
there or become partners by offering
their own skills and having an
opportunity to work with experts
across different fields.
“We’re going to call it FauxPop
Station,” Lobb explained in an
interview with The Citizen.
The group “assumed command”
of the site on Oct. 15, though the
move has been slow.
“We have so much gear to move,”
Lobb said. “We also have many
partners with gear.”
He explained that partners in the
site can use the space and have their
equipment there, pointing to Rob
Boyce of Over Yonder Aerial
Productions and Thomas Ireland, a
music producer who is using the
space.
Having its own space has been
part of a long plan for FauxPop
Media according to Lobb, and
Boyce, who is helping with the
space, said that acquiring and
moving into the space is just one
more step in a long ladder to
success.
Before the purchase Lobb, Hussey
and the various partners have all
been working out of separate sites,
many of which were home-based
studios and offices.
As for why the train station, Lobb
said that there were several factors
involved with the purchase of the
site.
“It has some interesting spaces,”
he said, pointing to the dual parapets
of the structure. “Those are good as
a creative space.”
The true answer to why choose a
former rail station-turned-yoga-
studio for the company’s base of
operations, however, is within the
question according to Lobb.
“It’s exactly that,” he said. “People
ask that question and that’s exactly
the answer. It’s a provocative space.”
While FauxPop Media had always
planned on having a space, they
weren’t actively seeking one. When
the station became available it was
an easy decision.
The third reason for the space was
that it was local.
“As a group, we’re great believers
in the community,” he said. “We
didn’t want to leave to pursue these
projects. We love the area and we
want to be here.”
Lobb said that if FauxPop Media
can contribute to having media
industries move this way, he would
count it as a success.
So far, plans are being formed to
use the space to shoot podcasts on
everything from music to comic
books to board games, live music
events and recording and editing
music and video. There will be far
more projects, however.
“When Mark saw this place, he
saw the potential right away,” Lobb
explained, saying that even while
he’s home, he’s drawing what he
thinks the space can look like.
Partnership in the space is not just
limited to individuals either, as Lobb
explained that companies like
Hurontel have signed on to be a part
of the project, gaining access to
services for providing high-speed
internet for the space.
“We have a need for that kind of
service,” Lobb said. “What we do
around here is network intensive so
Hurontel is a great partner to work
with.”
Lobb added that there will be more
companies joining, some of which
are already in discussion.
Interest in the project is also
coming from further afield than
Huron County. Lobb explained that
his friends in the various media
industries from metropolitan centres
have commented on how unique and
great the space looks.
Another partner is Isaac Elliott-
Fisher, a Clinton native who worked
with Lobb and Hussey to create
Definitive Film, which produced
Turtle Power: The Definitive History
of The Teenage Mutant Ninja
Turtles. The success of the film has
lead the group to create more films.
Currently in development are two
more films about television and
movie heroes, Power of Grayskull:
The Definitive History of He-Man
and the Masters of the Universe and
A Riddle of Steel: The Definitive
History of Conan the Barbarian as
well as a game based on video game
culture called A Gamer’s Journey:
The Definitive History of
Shenmue.
Lobb said that part of what makes
the films special is what has made
FauxPop Media work. The film
group looks for the human stories.
“We go deeper and approach the
subject to find and bring the depth,”
he said. “When we did [Turtle
Power], we didn’t just do the guys
who made it or the people who liked
it, it was an all-encompassing look at
everything.”
The geneses of the films are as
varied as their subject material.
Turtle Power came from a love of the
material from Elliott-Fisher, a
respect for the property from Hussey
and the knowledge that the film
could reach a large audience from
Lobb. The fact that the recent reboot
of the film franchise came shortly
after they started working on the film
helped to make it a success.
The group has had similar luck
with the other films, though not in
the same way. When researching the
Conan the Barbarian documentary,
they discovered a movie was in
development and now the film has
even more drive and a wider
audience.
The He-Man documentary came
about organically through the
discovery that several of the
interviewees for the Conan film
were involved with He-Man as well.
“Those points of intersections are
what make the films work,” Lobb
said. “It’s not really the projects we
pick, but the projects picking us.”
The Shenmue project originally
started out looking at the game,
which has had a cult following, and
exploring why it should have a
sequel. Soon after the project started,
a sequel to the game was announced.
“It’s kind of like the work finds us
when it needs to be done,” Lobb
said.
The coming of age (and coming
into spending money) of the people
who grew up with these intellectual
properties has helped to allow
projects like Definitive Film’s
ongoing works to continue.
“Nerd culture has always been
cool, but now everyone else is
catching up,” he said, pointing to the
recent success of Marvel Comics
movies through films like the Iron
Man and Avengers franchises as
proof.
Hussey and Lobb, 10 years ago,
were looking at the same projects,
however the synergy with the film
industry wasn’t there to drive the
kind of projects in which they are
currently involved.
For more information about all the
projects being tackled by FauxPop
Media, visit the company online at
www.fauxpopmedia.com
Continued from page 20
stressed the importance of the small
community halls and how we as a
community need to appreciate the
lovely hall we have and the hard
working ladies who maintain it.
Then Graeme and Rick brought out
the “Walton Newspaper”, right and
left-handed editions, and proceeded
to make comments on the articles
within. No one was safe from their
remarks which brought many a
laugh and giggle from the crowd.
Graeme sang a couple of songs
including, “Grama Got Run Over by
a Reindeer” and “The Auctioneer’s
Song”. Rick shared some very
humorous readings about the
importance of community.
A collection was taken up to go
towards the two groups and thanks to
the efforts of the two men, $600 was
presented to each of the groups.
Helen Craig accepted the Walton
Women’s Institute donation and
Judy Lee and Judy Emmrich
accepted the donation for the Walton
Hall Board.
Celebrating birthdays this past
week included Shirley Ann Boven,
Sarah Williamson Machan, Carl
McCallum, Valerie Laverty
Shortreed, Edythe Warwick, Donna
McClure, Linda Gingerich, Linda
McDonald, Mitchell McKee,
Melody Hodgkins Lee, Craig Gillis,
Jo-Ann McDonald and Nic Zwep.
Happy birthday to all.
Community Christmas
Carols & Service
Sunday, Nov. 29 ~ 7:30 pm
Blyth Christian Reformed Church
Christmas Message by Pastor Ernest Dow
Special Music featuring the Blyth United Church Choir!
Offering to North Huron Community Food Share
Presented by: Blyth Christian Reformed Church;
Blyth Community Church of God;
Blyth United Church;
Huron Chapel EMC, Auburn;
Living Water Christian Fellowship EMC, Blyth;
Trinity Anglican Church, Blyth
Please bring a disposable plate of goodies for fellowship time.
Sing His
Praises!
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A new (to FauxPop) space
The East Street Station in Goderich recently became home to FauxPop Media, comprised of
East Wawanosh-native Mark Hussey and Randall Lobb, as well as the company’s partners.
The station is being transformed into a space that can be used for media production like
movies, podcasts and music. (Denny Scott photo)
By Denny Scott
The Citizen
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