The Huron Expositor, 1969-10-30, Page 4ENTERTAINMENT
FRIDAY and SATURDAY EVENING
Country & Western .Music
In the Red Knight Room
FRIDAY — Mel Kitchen Trio
SATURDAY = Elgin Fischer Trio
Entertainment every Thursday, Friday and
Saturday in the Ladies'. and Escorts Beverage
Room.
Ample Free Customer, Parking
Beverage Room Snacks
Colored TV
•
COMM- ERCIAL eHOTEL
.‘' Seafortli,"Ontario• ' ' "h' ,
Classified Ms. pat dividend(
CASH BINGO
Legion Hail; Seaforth
Friday, Oct. 31st
15 Regular Games for $10.00
Three $25.00 Games,
$75.00 Jackpot to .go
Two 'Door Prizes
ADMISSION $1.00
Extra Cards 25o or 7 for $1.00
(Children under 16 not)
' "" permitted) • •
APC:t=1 6.4lifitiii56
Proceeds for Welfate Work
Moth-Ski
WITH THE
TWO YEAR'
WARR'
FRANK WALTERS-•
Frank J., Walters, 68, died
'Thursday at Seaforth CoMmunity
Hospital,
, Educated in Oxford County
'he had farmed in the" Walton
area for 20 years until he moved
to Egrnondville in February of
this year, He was married in
Stratford in 1936 to the former.,
Rachel Raper,• He was an ad-
herent of Egmondville United
(lurch,
Surviving are his wife; two,
daughters, Mrs, Larry (Ruth) Ott
and Mrs. -Donald (Jean) DeliOn,
both of Kitchener; two sons, I.
(Fred) Germany and Larry A„
Waterloo; one sister, Mrs, Frank
(Della) Walters, Embro, and,
five grandchildren,
The body w s at the R, S, Box
Funeral Home, Seaforth, where
service was held at 2 p, m, Mon-
day conducted by Rev, Douglas
Steven. Burial was in Maitland-
bank Cemetery.
Pallbearers were - Wilfred
Ross, Brucefield; Clarence-Mar-
tin, Seaforth; gobert Ball, Cred-
iton and Rae Huether, Roland
Achilles and Allan McCall of e-
Walton, Flower Bearejs were
Roberi Faulds; Clinton; Herman
Raper, London, L."Walters, Tav-
istock and Lorne Walters, Embro,
F CALQUHOUN
. The death occurred in Hum-
ber Memorial Hospital, Toronto,
. .
O INVITATIONS • .
O ANNOUNCEMENTS
O ACCESSORIES
COAtiN AND
ASK FOR YOUR
FREE BRIDAL 'GIFT
REGISTER •
Huron Expositor
' Phone 527-0240 .
Seaforth
• like
on October 24th of Frederick
Ross Colquhoun, He was' 60,
He is survived by his widott
the former Eileen Greer of Is-
lington and a son Peter, and
danghters Joan and Anne,
Funer44 services were held
on Monday with interment fol-
lowing in Toronto,
A son of the late Herbert'
Colquhoun and Alma Kerslake,
he was born in the Staffa vicin-
ity. For a number of years he
resided in Seaforth,
MR. bIa
A. Sound Colour Film on the Problem, of Self
BETHEL BIBLE CHURCH
Sunday, Nov. 2, 7:30 p.m.
also
SUNDAY SCH001, .— 10:00 a.m.
MORNING WORSHIP ..-. 11;00 am.
NOV
Dancing To The Music Of -
DANNY COUGHLIN
AND TH.t., 'YOUNG ,CANADIANS
FRIDAY' EVENING
and
THE. DIMENSIONS
SATURDAY EVENING
at the
Pizza Patio Tavern
on the Bayfield Road, Goderich
SEAFORTH TEEN TWENTY
Presiants
"SMILE"-
SATURDAY, NOV ist
DANCING '9:00 — 12:00
SEAFORTH -.COMMUNITY • CENTRE
' Dress Casual' •
Admission $1.00
* B 4
The Public Is
invited to attend
the Annual
•
Commencement
of • the
Seaforth District High School
in
SDHS AUDITORIUM
FRiDAY, NOVEMBER 7th
at 8:30 o'clock
The Board of Trustees
cordially invite you to the '
OFFICIAL 'OPENING
of the
Perth-Huron Regional
School of 'Nursing
Wednesday, Nov. 5th
Address and Unveiling by .
Matthew 13. Dymond,
4 4
•
Mter thou` official opening, you are invited toQ-.
participate in the guided teuro of he building • and 'sign the.gueit book; alto to, remain fat re-
' frotIgnento. :t • '
180 Youtigs S,i Stratford
r• •
„
, 1969 Local
Saturday Nigh
"The Top Three"
CHICKEN lit CHIPS
HURON HOTEL
Dublin
fr
`The Country Hobos'
Colored TV in the Men's Room
Special All Day Friday — STEAK
"OPEN FOR BREAKFASTS"
AT THE
QUEEN'S. HOTEL
SEAFORTH
It's no secret that advertising comes infor a good deal of,
criticism. Is it justifiePTo,find ont,•Laird O'Brien
interviewed Profest3i4. Poole from the School of
Business, Queen's University. Professor-Poole answered
questions 41)611 advertising and how it' affects prices,
competition, "economiwaste" and .buying habits. His,
objective com,mnts are'worth reading.
ry
t.•
Mr. and Mrs.`
,of Windsor„ipent the wee
with his 91,94tet,A,Wi„Ma,
tharn, 3e-Wfison.atreeff and 1-
'• tended the Laithwaite -McEachern
wedding at Mt. Forest on Satur-
day.
Mr. and Mrs. Fled Walsh of
Woodstock were guests of Mrs.
Mary Hotharn on Sunday,
Mrs. Lillian Kerslake, Sea-
forth, Mr. and. Mrs. Carter Kers-
lake, ctomarty and Mr. and Mrs.
Wm, McLachlan, Kippen were
in Toronto over the week end
attending 4the funeral of the late
Frederick Ross Colquhoun,
Mrs. E. Geddes is a patient'
in St: Joseph's Hospital, London.
Mrs. Ross MacGregor has re-
turned from spending a feW days
in Hamilton.
E. and Mrs. Glenn Oliver
and family of London were week
d guests of Mr. and Mrs. Leslie
Oliver.
Mrs. J. H. Grant and Mis;'
Elizabeth Grant of Waterloo.spent
the week end with Mr. and Mrs.
A. Y. McLean .
At the week end, Mayor Frank
Sills and 'Mrs. Sills attended a
Testimonial Dinner in Windsor
for Rev. Fr, Charles Armstrong.
They also visited their daughter,
Anne, at time University of Wind-
sor, and Mr. and Mrs. Gordon
t-laysrin Detroit,
Mr. and Mrs. Everett Storey
and Vanda, Mr. and Mrs. Bill
McGavin spent the week end in
Lansing, Mich. , guests of Mr. '
,and Mrs. James Oliver and family.
Mrs, Margaret Whit6-of North
Hay spent, a few days with her
brother, Mr. J. C. Qich and -
Mrs. Crich.
If we stop all advertising,
will prices go Clown?"
Professor Poole knows the business world
from both the academic and practical sides.
for a number of years he was on staff at
the University of Alberta, the University
ofManitoba and-Queen's University. He
joinSila Canadian marketing organization
as research manager and later was Viee-
Presideprand Manager of a large adver-
tising agency. He is now Professor of
Business at Queen's Universit.0:1CIngston.
the, Old Files
• WE SELECT
--AREA FUNERALS
SUPPER
DUFF'S . thsTiTED CH CIT, WAI1114
r served, from, 4:80 to 8 p.m':
,, 1,„
v4' Adults. SliS „Children 642' years, $1,00
"What did you get, " enquired the re-
porter, "for carrying the mails?"
" We got $1, 200 a trip." ,
"Did you carry much_mail matter?"
"The first mail I took up consisted of
two letters and three papers. Previously
the mail for the Hudson's Bay Company's
factors was sent in-from Hudson's Bay, "
the boundary line. Boats were then dispat-
ched down the Winnipeg river and finally
the bags were carried across the plains to
Fort Garry by Wiwi:- The first.trip of the
voyageurs was a dangerous one, and the
mails were forwarded-at the paint of the
pistol. The Indians objected to the ,i'dvnce
of civilization.
"My first trip,," said the captain, "was
to Fort William on the Rescue. I had never
been up the lakes before, but by the chart
I succeeded in getting to- my destination
without touching stick or stone. It was a
bright moonlight night when I anchored off
Fort William, and in ten minutes after-
' wards the boat was surrounded by a hundred
canoes. They were filled -with Indians, who
had silently swept out to seethe monster.
They would not come near the vessel, Pres-
ently the Hudson's Bay factor approached
in a huge gondola, rowed by twenty In-
dians, who sang their boating songs. The
night was pleasantly spenrin conversation
With the -factor, who pointed out (the
night being very clear) the magnificent
territory which the Hudson's Bay Company
controlled. The company afterwards charg-
ed exorbitantly for everything we wanted.
They were opposed to our going into the
country, and finally succeeded in getting
our contracts cancelled. We had much
trouble in keeping our canoe stations in-
tact. Once, .that at Dog,Lake was •torn
down and the boats scattered. I later bought
one of our own boats at Fort William, but
as soon as I discovered our brand beneath
the seat I refused to pay for it. We used
coal on our up trips and wood on our down
trips.e We bought the land where Port Arthur
is located, and we think we still have a
claim there. The Government sold it with-
out our leave, but the money, we paid for
it lies in the' Crown Lands office, and we
intend to have a refund or ,some satisfaction
very soon. Many a time I have taken--on
wood'at Port Artily. When I first went up
the lakes there were only three white men
living on the route." fr
ay, Novi nth
'• e WO
A 4
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4 -11
•4 i *
0
4
t
Our Great Lakes are a fixed entity and
haye been for, ajong time. Historians in-
writing of their townships or counties are .
not often called upon for a story that hap-
pened on the water as they Are, for the
most part, inland. Flom our history bbolts,
we hate learned of La Salle who, on his
march southward to the Mississippi River,
built the Griffon and, on reaching the
shores of Lake Michigan, sent it back east-
wards laden with furs, under the command
of his trusty one-armed lieutenant, Tonti.
Less familiar is the commercialisim car-
ried on by one MacGregor in the Fishing
Islands off the Oliphant area of Bruce Coun-
ty. • He found the region swarming with
fish, netted -them, and shipped them by
the barrel to Detroit. Of course, the In-
dians made some use of the lakes also.
From the Expositor of April 15, 188'1
we have an interesting reminiscence of
.the first steamer on Lake Superior and its
mission of mail service.
"-Captain Dicke, Inspector of Hulls, was
the first who navigated a steamer up to
Fort William, Lake Superior. This was in
1858. The fact was an interesting one, and
- a reporter, meeting thegenial Captain in
the hotel, ,at Kingston, had a lengthened
conversation with him about it. He said
that along about 1858 a company of Tor-
onto gentlemen was formed and a con-
tract given to them to carry the mails
, from Collingwood to Fort Garry, now Win-
nipeg. Captain Dicke and his brother went
to Buffalo and purchased the steamer Res-
cue, a handsome craft.. The boat was orig-
inally built for service on the coast of
Florida, but the company who had her in'
hand failed and the Dickes secured her for
one-third of her value. The captain found
her -to be the safest steamer he ever com-
manded. The wildest gales of the upper
lakes did not disturb her. She is now em-
ployed in.the Gulf, laying the buoys, There
was great opposition to the proposedspen:
ing up of the Northwest by the Hudson's
Bay Company, and through their efforts the
mail contract was abrogated and the Tor-
onto gentlemen suffered a great loss,
"Mr. Dawson„ now member of Faille- . , •
for Algoma, was engineer of the
company's case. He laid out the route for
taking the mails through from Fort William,
Bridle paths were cut through to Dog Lake,
thence tO Rainy River and down as far as
-Fhtertyqweekl, more; and , more)
pertple-,dy.ogyer i,y,rhat mighty,,k
jobs are accomplished by low
cost Expositor Want ,Ads. Dial
527-0240.
PROF. POOLE: The editors of the . Mustang, on rhe other hand, was a great
Harvard Business Review asked the same' ' 'success because it filled the need of the
question. They found that 85% of busi- day. ,
nessmen did not think that eliminating - Advertising can't reach into some- advertising would change -the cost of
products. body's pocket and take the money. It can
only open a wider area of alai& And
Here's the crux Of the problem: adver- isn't that what our free, market-oriented .
tising is one factor—and frequently a economy is'St1 about?
rather small factor—that determines how .
a product'is sold. It's a selling tool. Like Question: What do you expect from
Question: What do the critics say about salesmen, store displays, packages-4 the advertising 44 the years ahead?
type of store it's sold in, and so forth, advertising?
, PROF. POOLE Elope that the industry
If you eliminated "advertising—the us— the Y'by, -itscrcan weed'•out any advertising • PROF. POOLE: From an economic point other selling factors would play a larger that is deceptive or misleading. of view there are several criticisms, Ad- role. Isn't it logical that a manufactill'ef • And 1 hope that advertising can be vertising is wasteful, for one. That it raises .
would have to add more saksnien or prices. `;'hat it creates excessive profits for used to self' ideas' as well as products. build bigger store displays or find some , . . • some companies and makes it difficult
There is no doubt-rthat,adYettising 'is a other , ways to compete?' Probe* the ' for new companies to enter-the market. powerful method of communication. .. . new methods wouldn't be as -effe.ctive And an efficient .one in terms of ,cost.
Question: Your first point was eco- .,,, and they could be morecostly. Adver- Why can't we'use.advertising---its expert- rising waste. Is advertising wasteful?. tising is really a very inex pensive way to ence and people— to promote concepts that , -"sell products.
.PROF. POOLE,: If we accept that we . . , are important front a social viewpoint'?
ate living in a .basically free enterprise Question: What about the argument I'm thinking of things like,safe driving.
economy, there is inevitably some dupli- that. advertising mikes people '.o), Or recruitment of policemen, nurses and
cation and waste of resources. it happens things they don't need? social workers. Even understanding
in'advertiiing. It also happens when you'between nations. 0
find gas stations at one intersection.' PROF. POOLE: You can say that all
NOTE: You, the Consumer, can do '0 three department stores in thentame people really need is a basic diet, clothing
iliMiilig plaza. . • arld,sheltqr4 - % 1::4 i ,„ °.?
something about "bad" advertising.
Z ..lAt ;.. •
. 4An'Y form of free economy does have Advertiginid n't, nake people Puy. , , , Write for‘yOtir cOpy te industry's
• its waste. But there is another side to it: It informs, persuadev, and bitailent'pie-6(' `Code of ethics. 'The afilil fen is Advettia-
i.; • i area of choice, kencpurages people to ing Standards Courted, 159 Bay Street, the competition between companies en=
".. courages new product development, in& spend. And it eneOurages people to save,. ' Toronto' 116, Ontario. tIn r 0
rovearOttallty, betterservee. i A •goodexti plc is the campaign for , 0 i • Read, illa'bOOklet :kWh handy: If Catiatia SaVii lannas. , •
i' • s ' yeti tee an advertisement
:the
you tfihiiintnk
illeStiOnt Sable people say that if we ' And reinernbettsorhethi II retioott ti ••utt
• stop figadirettisitig, prices vou go down ‘ Mit b4iiiionamire atom o ad notie closed .,
,Whiiiiihntif It? but peOPIeltill citoto4aot t 6
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laitAdveitising Advisoryil : vat , wor foOottoradvoOtting. , tirw.,t
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