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HomeMy WebLinkAboutThe Huron Expositor, 1970-03-26, Page 14• • , 147-^THE HURON EXPOilTOR, SEAFORTH, ONT., MAR. 26, 1970 • Weeklies '-Attenct Senate Hearings a. . " V End Washday Blues with a. F' G I DA. I IR. E Electric DRYER DELUXE ECONOMY MODEL DEASN "FLOWING HEAT' WRINKLE- . FREE ELECTRIC DRYER. Special Frigidaire tumble drying is better than drip diying. With Durable Press Care, you say goodby to . much needless.ironing. Porcelain enamel cabinet top in brilliant Snowcrest Compare the Frigidaire '5-year Warranty and Protection Plan and buy the Frigidaire Model DEASN Dryer, SPECIAL 169:00 BOX FURNITURE EASTER • BETHEL BIBLE CHURCH. , Main Street North, Seaforth' Rey. D. L. Patterson, Pastor EASTER SUNDAY la:oo am. — Welcome to our growing Bible School 11:00 a.m. — "EASTER GLORY" 7:30 p.m. — Senior_ Citizens' Night Welcome HOLY WEEK AT ST. JAMES' CATHOLIC CHURCH MAUNDY THURSDAY— Mass of the Lord's Supper at 8 p.m. GOOD FRIDAY— Afternoon Solemn Liturgy at 3 p.m.. • HOLY SATURDAY— Solemn Vigil of Easter at 10:30 p.m. EASTER SUNDAY— Masses at 8:30 and 11:00 a.m. ALL ARE WELCOME! +. PASTOR-- REV: IL LARAGII ORGANIST Mrs. A. Stiles PThe nation's independent vastly press is synonymous with the independent community each r*Preaents. Yet, in coming of Age,. the weekly has thrived on change and crisis in the last 100 years, both editorially and teChnologically", representa- tives of Canada's weekly press toldthe Senate Hearing on Mass Media in Ottawa last week. The brief was presented and ' disdussed with the Senate Com- mittee by G. C. ,Craven, Ridge- town Dominion president of the Canadian Weekly Newspaper As- sociates, Charles Hawkins e vice- president, the Manitou Western Canadian, Manitou, Man., 2nd vice-president, J. A. Parry, Rimbey Record, Rimbey, Alta., ' and A. y. McLean, chairman of the Postal and Parliamentary Coen mittee, The Huron Expositor, Seaforth, Ont. The brief outlined the growth to serve suburban areas of cities, the continuing importance of the weekly in the rural centres and the leadership the industry pro- vided in the trehd toward dffset printing of publications. The increasing number of journalism school graduates ser- ving on weeklies is contributing to an Increased depth of repor- ting skills and an increasing "number of escapees from urban media" are also finding chal- lenging roles in the weekly press. "The industry generally 'is self-sufficient but, as in the past, the seeds of regeneratibn must come from within. It has no need for A big brother to watch over its shoulder - pretending to teach an old champion a lessoq in the basic ethics and morals of the fourth estate", the brief sum- marized. It was suggested the weekly is. the last strong voice of a community. as schools• become,, regionalized, churches amalga- mate and regional governing bo- dies are set up. In Canada there are 24 fbcieral ridings in which there are no towns greater than 5,000 and in 52 ridings there are' no towns over 10,000. CWNA President G. C. Craven predicted there would be more groups, mergers and amalgama- tions of community newspapers , as the use of central printing plants continues. The Association regarded the problem of chain ownership of weeklies but indicated it could not place limits on them in a free enterprise ,system. It was sug-. gested that when a weekly fails to do its job in the community 'it almost always followed that a competing media is established. Senator Keith Davey, chair- mtui of the committee, questioned CWNA representatives on whe- ther they Would be concerned if Thomson Newspapers owned half the weeklies in Canada. Presi- dent Craven indicated they cer- tainly would but when pressed for a set number at which the Association would become con- cerned, the president declined to put a specific limit on the size of any such group. Questioned on whether the As- sociation would discourage com- petition for an existing member, the president indicated this would not be done. There was no such plan for a group to protect the territory of Its members. The problem of media owner- ship in Nova Scotia was pointed out by Senator Smith who re- ported a recent purchase of an- other group in that province. "It could turn out that two owners would be controlling all the week- lies in the province", he sug- gested, "We think a locally owned weekly is the best for the com- munity. We've learned a lot of ledsons about efficiency from the groups, but it was the local papers that pioneered offset", C. Irwin McIntosh, past presi- dent of CWNA told the Senators. Kenneth Larone, co-publisher of the Mirror ' Newspapers of Scarborough and North York was one of those taking part in a panel and discussing the place which suburban papers represent i n the weekly field. • Mr. Larone, a native of Sea- forth, is a son of Elmer Larone, Seaforth. His wife is the former Nancy Spittal of Seaforth., Points raised by the weekly brief included 55% of gross linage There appears to be no drop- cpieg away in readers of weeklies, despite the proportion of rural to urban population- clieeees in Canada. It is significant that as na- tional advertising to the weekly industry decreases, sums spent by senior governments on their own public 'relations departments appear to increase. Peihular foreign-owned maga- zines obtain advertising revenue in part at the, expenSe of the com- munity owned weekly newspapers throughout Canada. . • In ignoring the weekly press advertising agencies are de- priving their advertising client a share of the market to which they are entitled. While there may be a decline in the number of smaller week- lies this is made up by the total aggregate circulation of papers within the Association. CWNA has served for 50 years. The only nation wide organization for weekly news- papers. The Association has over 430 Members. Community weeklies will con- tinue and prosper because they serve a need , CWNA ' fosters community service by recognizing it with an annual awatd. The weey newspaper in- forms its readers pf what is going on in their own area and this fosters a sense of belonging to. the community, without which people lOse a sense of purpose. , 90% of all editorials in' the weekly media are based on local themes. The weekly media no longer .operates without competing media but is a recorder of the local scene in ways that cannot be duplicated by radio, T.V.and the dailies. There are 1,000 names in many papers of 3,000 circulation. Local news fill at least 45% of ,ediiorial news space in weekly newspapers of all sizes,• social news 15%, town council 5% - to 20% following meetings. A weekly commands in its area a degree 'of audience in- terest unequalled by any com- peting media. As a result of the publisher's close personal association with the people he serves, there ap- pears to be no advantage in the formation of a Press council, eRising equipment costs, staff retraining, increasing wages re- quite that tax opportunities pre- sently available to small busi- nesses be continued: Thee weekly . press does not look toethe governments for hand- outs to keep inefficient papers in business. It should be recognized that these are communication 'tasks for which it is .best suited. A number of ,weeklies faced large increases in postal costs in. 1969, but most are more con- Clasiifieti Ads pay dividends. cerned with the difficulties of the Post Office in providing ade- quate delivery service. In considering postal rates it should be remembered that distribution of a weekly- within its trading area places no added costs on the Post Office. Week- ly publishers address, wrap, bundle and bag their mail ac- cording to destination for the rural readers concerned. In all but a few of the urban centres, the subscriber is romlired to come to the Post Office ter his paper since there is no delivery service. The biggest Change in the last 50 years has been in the mecha- nical side of the business. No single development has had more impact than offset printing. Ca- nadian weeklies pioneered off- set publication printing in' the 1950's. Now 55% of CWNA mem- bers are printed this way. During the 12 hours allhtted for Canada's weekly press to present its views, members Of the CWNA presented their brief, and members of Les Hebdos (a French language group of weeklies) also submitted their views. There were 120 weekly papers represented by 83 publishers at the day-long hearing. Caricer . Continued from page 9 cancdr research in this country. We miter not fall In this, it is the most important of all our activities in the great tight against cancer." He pointed out that the So- ciety also carries on a vigorous • program of public education about cancer, and makes help available to cancer patients. The educat- ional activities, he said, are centred on the hopeful aspects of cancer. "Cancer is no longer an automatic death sentence,"Mr. Spittal said. "Far from it. When diagnosed and. treated in its early stages cancer is one of the most curable of the major diseases." He went on to say that the Cancer Society stresses the value of prevention by means of the seven safeguards. The safeguards are as fol- lows; for everybody -- have a regular medical checkup; don't smoke cigarettes; have your den- tist check for abnormal con- ditions; arrange with your doctor for a bowel examination; avoid ex::essive exposure to sunlight. For women -- praetice regular breast self-examination; have a re gar Pap test. Every week more and more people discover what mighty jobs are accomplished by low cost Expositor Want Ada. Dial 527-024P, - • THE LITTLE TIGER of the ROAD DATSUN 1000 Special This Month $1745 GERALD'S SUPERTEST Datsun-Sales & Service PHONE 527-1010 — SEAFORTH SEAFORTH PENTECOSTAL CHURCH Pastor — Bruce Morrison • EASTER SUNDAY 10:00 a.m. -- Sunday School 11:00 a.m. — Morning Service 7:00 p.m. — Evening Service ALL ARE WELCOME! "For he bath made him' to be sin for us, who knew no sin; that we might be made the righteous= ness of God in him." H Corinthians 5-:21. NORTHSIDE UNITED CHURCH EASTER SUNDAY SERVICE ' Worship — 11,-aah. THE EASTER MESSAGE — The Minister Special Music by the Senior Choir,- assisted by the Junior Choir under the direction -of Mrs. Jack IVIeLlwain JUNIOR CHOIR — "Ride On Icing Jesus" - R. Johnston SENIOR CH09, — "Christ The Lord Is Risen Today" - Wolff Soloist - Mrs. Don Wood ' JUNIOR CHOIR — "On Wings Of LiVing Light" - R. C. Wilson ORGANIST — Ma James A. Stewart . CHOIRMASTER — Mr. James A. Stewart MINISTER — REV. J. CLIFF BRITTON, B.A. The Senior Choir of Northside Church will present'. the SACRED EASTER' CANTATA OUR LIVING LORD. 000D FRIDAY EVENING at 7 :30 The Public Is Invited Tq Attend. CAVAN CHURCH Winthrop 111110SZPIZ -7- REV. J. CLIFF' RRITTON, B.A. CIAL,EASTER SERVICE AT 2:30 p.m, • ST. THOMAS' ANGLICAN CHURCH . GOOD FRIDAY -7 7 :30 'p.m. Service of meditation on the words from the cross +' EASTER SUNDAY Holy CominUnion — 10 a.m. Easter Service at 11.:30 + REV. J. S. SHARPLES, Rector FIRST PRESBYTERIAN CHURCH REV. THOMAS C. MULHOLLAND, Minister Mrs. Carol Carter, ARCT, A.Mus. Organist EASTER SUNDAY SERVICE • 11:00 .a.m. "MISTAKEN IDENTITY" — The Minister Special Easter Music by The Choir SOLO: "The Holy City" Mr, David Stewart The Church Church .Carillon will play Easter selections for one-half hour commend:1g at 10 a.m., Suirday Morning. + ft is our prayer that Easter's Hope will be in your heart and Easter's lisppines* in your home. Join-with wan the gladness of the, music and message of Eastertide.