HomeMy WebLinkAboutThe Citizen, 2016-11-03, Page 22PAGE 22. THE CITIZEN, THURSDAY, NOVEMBER 3, 2016.
Baynton honoured with prestigious HCFA award
An outstanding contribution
Ray Baynton was honoured late last month as the Huron County Federation of Agriculture held
its annual meeting in Holmesville. Baynton, who was a long-time radio personality and
agricultural journalist, said he was honoured to win the award, noting distinguished past
winners such as The Citizen Publisher Keith Roulston. From left: Huron County Federation of
Agriculture President Joan Vincent, Doug Fortune, Gerry Fortune and Baynton. (Lisa B. Pot photo)
By Lisa B. Pot
The Rural Voice
Broadcasting over radio and
television might be better termed
`narrowcasting' said retired
agricultural journalist and radio
personality, Ray Baynton, who was
the guest speaker and an award
winner at the Huron County
Federation of Agriculture's annual
banquet held Oct. 21 in Holmesville.
"Avoid getting caught up in the
echo chamber and check out other
voices. When you do that, it helps
you understand the other side,"
advised Baynton, who recently
retired as the voice of agriculture on
AM 920, CKNX radio, where he
was employed as a farm and news
director.
When he started out 43 years ago,
Huron County residents could pick
up maybe four radio stations and
CKNX in Wingham was one. Now,
everyone has access to a radio
station for every style of music and
commentary imaginable.
"On the surface that sounds great
because everyone can have a voice,"
says Baynton. "However, when we
were one of few voices, we had to
offer of lot of everything to meet the
needs of listeners"
With so many stations now trying
to secure market -share, the trend is
to present a specialized or narrow
point of view.
In terms of entertainment, it's
maybe not so critical. However,
when a station chooses a political
bent and veers far to the left or right,
they attract listeners with similar
viewpoints. Except now those
listeners aren't receiving a balanced
report.
If all listeners hear is a political
viewpoint slanted far to the right, it
solidifies their philosophy and, at its
most harsh, can create a parallel
universe between those who veer to
the left.
Baynton pointed to the U.S.
federal election as a case in point.
Supporters of Donald Trump who
only choose to listen to his
viewpoints as presented by
supporting media cannot
comprehend how Hillary Clinton is
leading in the polls.
The parallel universe also exists in
the agricultural community, suggests
Baynton.
Radical animal rights activists
can't understand how farmers can
raise animals to eat while farmers
view the actions of activists as
extreme when, to them, eating
animals for protein is as natural as
breathing.
"Their perspectives are so
different from each other that it feels
like they don't live in the same
world," he said.
Has media encouraged that? He
believes so, but he refuses to accept
that media is the villain.
"Decisions made on what to
broadcast are affected by ratings and
profits," said Baynton. "Radio
stations won't put money into
broadcasting no one wants to listen
to in the same way that farmers
won't grow a crop if nobody wants
to eat it."
To get followers, it seems each
new station is a little more extreme
than the one before.
As to Twitter, Baynton said he
shudders at the 140 character
restriction. "It's a good place to
vent and share one-liners but
as a place for discourse? Not so
much"
While he doesn't have a solution
to fix the problem, he said it's
imperative listeners are aware of the
`narrowcasting' situation so they can
search out a balance of information
and viewpoints.
In this way, listeners can better
understand where the other side is
coming from because understanding
critics or opposition creates balance,
allowing for more intelligent
discourse.
Baynton was then lauded for his
"unbiased and ethical influence" as a
news director before being presented
with the Huron County Federation
Outstanding Contribution to
Agriculture Award by Doug and
Gerry Fortune.
Noting that the first recipient of
the award was North Huron
Publishing Publisher and journalist
Keith Roulston, Baynton said he was
pleased to be recognized and
appreciated for his work in
journalism.
"I've done all this for a great many
years and you are never sure whether
people notice or not. Thank you," he
said.
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