The Citizen, 2016-07-14, Page 17THE CITIZEN, THURSDAY, JULY 14, 2016. PAGE 17.
North Huron to investigate centre naming rights
North Huron Township Council
could be looking at naming
opportunities as a means of
fundraising for municipal facilities,
however naming rights for the North
Huron Wescast Complex may be
locked in for some time.
In the past, council had asked
about the potential for naming
facilities or parts of facilities in
return for donations and Director of
Recreation and Facilities Pat
Newson brought a report on the
Wescast Complex, the most
recognizable such naming
opportunity, to council's July 4
meeting.
Newson reported that she had
attended a special session at the
Parks and Recreation Ontario (PRO)
Conference in October dealing with
naming issues.
At the conference, Newson
learned that the trend for naming
rights is typically handled through a
contract and in smaller rural
communities with populations under
10,000, an annual contribution
between $30,000 and $50,000 is the
going rate for naming a complex like
Wingham's.
"Based on this estimated value,
the Wescast Industries one-time
donation of $2 million would
provide their naming rights for 40 to
50 years which exceeds the life
expectancy of the facility," Newson
stated in her report.
The report also indicated that, if a
new structure were to replace the
complex or if it were to undergo
extensive renovations, the naming
rights could be revisited.
A full report indicating what
naming rights might be possible
throughout the community was
requested by council. While
Councillor Bill Knott wanted the
report made in time for the next
budget process, which would begin
late this year and run into 2017,
council instead agreed to have the
report made whenever Newson was
able to gather the information and
complete analysis on it.
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