HomeMy WebLinkAboutThe Citizen, 2016-06-23, Page 5THE CITIZEN, THURSDAY, JUNE 23, 2016. PAGE 5.
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Cruise control, anyone?
Jt is 20 stories high and the length of a
10 -car train. It consists of seven
neighborhoods and nearly 6,000 residents.
Those residents can recreate in four swimming
pools, 10 hot tubs, a full-size basketball court
or an ice rink. Did I mention the two rock-
climbing walls, the zip line, the miniature golf
course?
There's a casino not far from a 1400 -seat
amphitheatre For the less athletically inclined.
And I should mention nearly 12,000 paintings,
sculptures and sundry works of art on display.
Anyone who's hungry can choose from 20
different restaurants.
We are talking here about "Harmony of the
Seas". We are talking about a freaking boat.
Well, that's not fair. At 227,000 tons with a
crew of 2,300 we are talking about a ship. The
biggest cruise ship in the world, in fact.
No, that's not fair either. We are really
talking about a moderate-sized town. A town
with propellers.
No doubt "Harmony of The Seas" will be
ferrying its crew and clientele of 8,300 souls to
Venice this summer. Cruise ship operators love
that port of call. They can sail right up to the
ancient city and disgorge their human cargo
practically downtown. And they do. Last year
4kArthur
Black
30 million tourists, most of them cruise ship
passengers, 'did' Venice. For a town of just
50,000 residents, that's a tad overwhelming.
Andrea Carandini, head of the Italian
Environment Fund says Venice is being
crushed by the weight of mass tourism.
"Venice now has a third of the inhabitants
that it did in the 18th century" says Carandini,
"If things continue like this, the city will
die."
I visited Venice some years ago on, mea
culpa, a cruise ship — albeit it a tiny one by
mega -cruise ship standards. I won't be going
again — at least not until the Italian government
exerts some measure of control over the mass
arrival of visitors like me.
On my visit the city's gorgeous buildings
were awash with conga lines of bored and
listless tourists led by guides with megaphones
droning in English, German, French and
Russian.
The experience was awful. Venice was
ruined — disfigured and smothered by hordes
of strangers. In his novel The Names Don de
Lillo nailed it:
"Tourism is the march of stupidity. You're
expected to be stupid. The entire mechanism of
the host country is geared to travellers acting
stupidly. You walk around dazed, squinting
into fold -out maps. You don't know how to talk
to people, how to get anywhere, what the
money means, what time it is, what to eat or
how to eat it. Being stupid is the pattern, the
level and the norm...Together with thousands,
you are granted immunities and broad
freedoms. You are an army of fools, wearing
bright polyesters, riding camels, taking
pictures of each other, haggard, dysentric,
thirsty. There is nothing to think about but the
next shapeless event."
I see that "The Explorer of the Seas" will be
visiting my city of Victoria soon. It's not as big
as "Harmony of the Seas" — only 15 decks and
about 5,000 people on board. It'll be one of
227 cruise ship visits to Victoria over the
summer.
Hope they don't love the Old Girl to death.
What's in a word? A copyright
With
the pending changes in my life
(the ones that accompany becoming
a parent) I've been looking
differently at my expenses.
It all started when a friend of mine asked me
if I was going to be picking up this summer's
newest, biggest video game and I said I had to
start reviewing how I was spending my money
as a soon -to -be -father.
Because of that, I returned to a habit I had
dropped some time ago: reading about video
games and the video game industry.
That may seem pretty boring to some
people, but I will remind everyone that there
are books and magazines out there focused on
every possible niche so, before you say
reading about a video game is boring, take a
look at your own literary collections.
Because of my re -introduction to video
game news, I was made aware of a recent legal
challenge in progress.
Hello Games, which is producing a hugely
anticipated title called No Man's Sky, a game
focused around exploring the depths of space,
recently announced they had emerged from
"years of secret stupid legal nonsense" and
were going to be allowed to release their game
without changing the name.
The antihero to Hello Games is Sky, a
massive broadcasting company in Europe.
Sky, apparently, owns the word sky.
You may have never heard of Sky (I'll
admit, if it weren't for my honeymoon in
Scotland, I wouldn't've blinked twice at the
name) but it is a big company. How big?
Well it's big enough it recently forced
Microsoft, one of the largest companies in the
world, to make a name change to one of its
products recently.
Microsoft originally announced SkyDrive, a
cloud storage service, several years ago. The
service allowed users to save their files to a
cloud data service they could then retrieve
from any other device. I'm actually an avid
user of the service because it allows me to
transfer notes, files and photos between
different computers even if they have different
operating systems. (Though, to be fair, it's not
the only cloud service I use.)
In 2013, Microsoft, if not the, then one
of the biggest technology companies
around, changed the name of SkyDrive to
OneDrive because the Sky broadcasting
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corporation made Microsoft make the change.
Microsoft, a company whose owner would
be a billionaire dozens of times over if he
weren't constantly giving money to charities,
was brought to heel by Sky, so that should tell
you how big it is.
It should also tell you how scary it is.
As a matter of fact, if you look up Sky on
Google, you will have to scroll pretty far down
to find any search results (outside of photos)
that doesn't have to do with the company.
I'm not the kind of person who thinks
that copyrighting has no place in this
world — the kind of people that believe that
obviously don't get how important brand
recognition is. I am, however, the kind of
person who thinks that copyrighting should
have its limit.
Should someone be able to slap the Ford,
Chevy or Dodge name on anything they want
just to ride on the back of another company's
success? No. Do I think Sky has a leg to stand
on in similar cases? No.
Sky chose a very common word to attach to
its brand.
Imagine if other companies were so anal
about their names.
Playing euchre? Better be careful playing
the suit that's in power because you might be
facing a lawsuit if you use the term trump card.
Looking to express happiness because you
managed a long -sought achievement? Better
not say yahoo or else you could have lawyers
invading every second of your life.
Heck, it doesn't stop with company names —
did you know that Subway (the sandwich
shop) started sending cease-and-desist letters
regarding smaller restaurants who were using
the term "footlong"?
Subway doesn't own the trademark on the
word, though they're trying to, and they sent
out letters to a Coney Island hot dog shop and
an Iowa -based general store despite the fact
that they didn't own the word. The fact that the
trademark application wasn't dismissed out of
hand is a head -scratcher.
Looking to start any kind of
telecommunication company with the
word "face" in the name? Well, you're out
of luck.
Mark Zuckerberg and Facebook own the
word "face" when it comes to any kind of
telecommunication usage.
Also, be careful with the word `tweet',
though don't look for a letter from Twitter if
you happen to get caught trying to
commercialize what the birds outside your
window are doing.
Twitter actually lost when the company
applied to trademark the term "tweet" because,
in 2008, a Twitter -based advertising service
called Twittad trademarked the phrase "Let
your Ad Meet Tweets" in 2008.
Ever watched professional wrestling? How
about professional boxing? Then you're likely
familiar with one of the most successful word
copyrights in the world.
Announcer Michael Buffer has reportedly
made $400 million from his delivery of the
iconic "Let's get ready to rumble."
If, like Ashleigh and I, you once watched
A&E's reality show Storage Wars, you're
likely familiar with Dave Hester.
Hester doesn't always come off as the most
popular character, but you always know when
he's involved because of the way he bids —
with the single word "Yuup."
Hester trademarked the word in the way he
delivered it, though he is currently in a legal
battle with a rapper, Trey Songz, who says he
has been using the word for years.
How about the words "Super" and "Bowl" I
didn't put them together in case the National
Football League (NFL) thinks I'm trying to
piggyback on its success.
Every year the NFL's legal team spends
hours reminding businesses they can't use the
term, even if they are referencing the event
itself. The legal team will even crack down on
phrases like `Super Sunday' (until heaven's
legal team gets on that, but then again, maybe
there is a lack of lawyers in heaven.)
If this continues, some day, maybe not soon,
but some day, humans will once again
be grunting and pointing as communication
because otherwise we will be facing
lawsuits.
Shawn
111
Loughlin
Shawn's Sense
This must be the place
There are lots of exciting things
happening in North Huron. I don't have
to tell those of you who live in Blyth
and the surrounding area — you already know.
So why is this a problem? It isn't really a
problem, it's just being perceived as one. It's
certainly not a problem for those of us who live
here, but it seems to be a problem for a handful
of people who sit around the Huron County
Council table.
At last week's meeting, it was suggested that
councillors should debate grant requests from
both the Canadian Centre for Rural Creativity
(CCRC) and the Wingham Hospital on the
same day (council's July 6 meeting) because
both projects are in North Huron.
You don't even have to read between the
lines of that statement to know that a one -or -
the -other situation is being created and that it's
very, very unlikely that both of these grants
will be approved by council.
Despite both being worthy projects, one will
likely lose out because it happens to be in the
same municipality as another worthy project.
North Huron Reeve Neil Vincent called
council on this destructive and myopic
thinking, saying that while the bricks and
mortar of these projects may sit in North
Huron, they will both serve the needs of a
wider community that reaches even further
than Huron County.
What he didn't address, although I'm sure if
given the time he would have been happy to, is
the notion that North Huron, if one project gets
the shaft, is missing out for being innovative
and forward -thinking
Here we have a centre that aims to connect
rural communities across Canada with a focus
on education and training and a hospital that's
adapting and expanding its work, but because
they happen to be neighbours, in the eyes of
Huron County councillors, only one deserves
the blessing of Huron County.
The idea is utter nonsense, of course —
especially if you listen to any Huron County
councillor talk about their role at the Huron
County Council table. While these men and
women are elected as representatives of their
lower -tier municipalities, at the Huron County
table, all you hear are statements about
thinking in terms of the county. When
someone sits at the Huron County Council
table, it's not about championing your area
versus the area of another. It's about moving
the whole of Huron County forward.
As part of the county's recent Employment
Lands Strategy project, a number of factors
were considered in moving the county forward
in terms of economic development. It was all
about matching growing industries with areas
in which there were available lands for those
industries.
I can't imagine that if a large corporation
came to Huron County and wanted to build a
plant and employ 150 people in North Huron,
that county staff would say there's too much
going on in North Huron already, and insist the
company build elsewhere. It's all about
matching opportunities with receptive
communities, regardless of borders.
Blyth Cowbell Brewing Company is
executing this to perfection. Commonly
accepted as a Blyth business, Cowbell is in
Central Huron and is dedicating one of its beer
taps to another Huron County beer. Because
it's not about who climbs the mountain first,
it's about reaching the summit together and
building a community the right way.
Let's hope that in July Huron County
Council judges these projects on their merit,
not on their location.