The Lucknow Sentinel, 1960-08-17, Page 2THE LUCKNOW SENTINEL, LUCKNO W,: ONTARIO!
THE :FREE PUBLICITY RACKET
Whether': or not all a ertising, medi-
urns are flooded with free publicity blurbs,
the weekly paper is, certainly 'on' the sucker„
list in the eyes• of some ..bre .companies.
What adds insult to injury is the , time'
it takes' to look" over .thestuff before -'con-
signing it to the waste paper basket, . which.
we can fill • . upon the
arrival of almost
every mail.: For instance, and these.:. are only a •
• few isolated cases, here's a.. sample of re-
cent ' free publicity releases we have •rg-
R ceived.. A. two-columnby seven. inch mat
on skin care, .care," with the name , of . a well
known. cosmetic company tucked' neatly in
.the corner, came. along .first class Mail, and
'for ' a moment we.. thought . we ' were going
to get -•a few' dollars, of this company s. big
advertising appropriation.
Next was •a' news story" of a . new
•
discovery, in ;detergents.'/ In .this case a
sample can -of the product: was sent along
so wecould be the "first to try it." This
company spends thousands upon .thousands
mm
of dollars <in advertising: --s but not in the
weekly: ;press.: A can of.. their ."new frag-
ranee is ''out sop. The `, nerve of them!
Then'' there's the • •CBC releases • that
clutter_ the 'nail with regularity. . First class
Mail,' of Bourse, 'as balancing the budget
doesn't : mean much when,' -:public funds
pick up the deficit. 'This release was typi
cal 10 pages of neatly mimeographed
"advertising'', about'.: radio programs, and
of course TV gets:' much' the . same treat
,:anent; , h cost ; 1 lc for postage, not to
mention' the material and time in prepar-
ing and producing.' it and`'to • meet the
fate of 'all , such Material .-- disposal in the
? waste paper basket. .That it .continues: to
;pour .in, . can only , meanthat 'some papers
are continuing to use .the stuff as the easy
WEDNESDAY, AUG. 17th, 1960,
• way• of filling •the paper. ..`
Wehave no such. prob'lern, . Ours , is
is one of finding space for news. 9f interest:
to our 'readers 3 . local news. If companies
:and. , corporations, wish to get their message.
over •to ` our ' readers they may do .so 'by
paid advertising,,
BERRY PICKING TIME
(By Dean Mac eod) '
Don't 'you remember a sum er day;
When in the morning we'd ie away
To the berry . patch in the shady -wood
Where the fruit was ripe &'the picking good?
• How clear the.. air and the: odours sweet
Of: wild 'things growing around our feet!
The wind • a whispering in the trees. •
` And the drowsy hum of :the busy bees.
The -birds, were singing; •a squirrel would run••'
From. limb to, limb in the morning sun.
And 'all . around was the healing 'balm
Of Nature so restful and sweet' and calm.,
The berries flaunted their riches red
The: canes in places grew overhead
Where, ' they fattened upon a rotting stuxrtp
(To 'a, foot unwary 'twould mean a' thump).
But riehes went' t� the picker, wise
Who not too ; greedy would .use.. his eyes
And look the . bushes beneath as. well'
And pick each, ,berry, his hoard to swell.
Some tree was chosen to 'nark the : spots
Where the big pails nested, to hold •`the lot
As the tins were emptied when thither brought.
And somehow.. '`twat, counted a step , ahead
If someone had black berries mixed; with red,:
Row, time went . by and, how cares took flight,`
With "God in His heaven, the world all righty"
How welcome : a drink of clear Adam's ale'
•With • all this ''refreshing' no mind could fail .`
To take, up again all: the :claims of .life
The better to cope with• it's strainnor strife.
And there • would' .be raspberry pie for tea
And jars of fruit for for the` days to be:
Thank. you for corning down "Memory's lane,
To pick in' the ,wild' berry -Patch', again
WHY IMITATE.
COLOR . OF BUTTER?
(By J. Carl.: Hemingway):
The Directors • township re
presentatives, • of the County'
Cream Produclirs ,net: in Chn:
ton, August' 11th.;' • Appreciation'
:was, expressed to our local
Members ' of Parliament for their
,successful . efforts in; preventing.
the manufacturers of • butter
:Substitutes from ` using the : col
our :'of butter to promote the.
:sales of •their product.
1 ' have never been able to` un-
derstand why' consumers ,are
demanding that' Manufacturers
should beallowed to imitate '. the
colour . of butter in „the substitu
tes. If these .substitutes are as
wonderful. ,.' and economical; at
they are '•supposed to be by "their
supporters then ,why„ imitate.
another product?.I
should think
that ' they • .would be', proud :.'to
have their product identified as
a different article.
It reminds me of the story of
the farmer whop) t green ' glat-'
set on his: horse in order to 'fool'`,
• the • horses into thinking ' they
were eating. hay while he ' fed
them straw. Surely' this ;couldn`t
' • be: the idea of the house, wife
iri . wanting ' •butter substitutes'
.:boloured to :look like' Butter,
The "Twilight Zone": . on 'the
TV program is described as "the
area. between., the pit .of :man's
fear: and • •the, ' summit Of hit
knowledge." Sales promoters do
not appeal to, the middle zone
but rather to the a*treinesz,
• Dairy • farmers in the. .past
seern to have tried, with consid-
erable success,''to appeal to the
"summit" by . • promoting the
sound ideathat Milk and milk
products. are "wholesome food
.iitenis. However' it seems to me
that the competitor • of , butter
• obtained . Much greaten affect in
Much - less time in appealing to
the `p:t •of .man's' fear," through.
the promotion of the idea that
animal fats in the diet increas-
ed. the teletterol' .in' . the • blood
stream and • contributed . to the
• incidence of heart. disease.:
On • the surface we need only
' think .of the° eskimo who' lives
very largely on animal lath btit:
has " no heart • disease as compark
ed • to the .consumer. in United LOCAL ` BOY 'W E D
States who last '`year: ate more :•
butter substitute than`. butter $& IN :LONDON
has ' a great deal of heart disease. •
From •' the most recent medical
research reports on the suject
I can only interpret ` that ' diet Melvin Aldon Hodgins: •were
has • no affect on the amount of'' married •by •°the brides uncle,
colosterol • in ' the blood ;`stream.; 'Rev. F C. Howard in' Knoll
But stress and :'nervous tension, wood Park Baptist • Church,
very definitely does increase London::: Mr .and Mrs. 'Oscar.
the quantity of this pr.'oduct in
the. . blood : and therefore may
contribute to heart. attacks. This
would explain ' the increase.' of
HODGINS — HOWARD
Barbara : Louise Howard And
W.. Howard, Tighbury Avenue,
London, are the •bride's parents
and ,thegroom is: the son of`:Mr.,
and ;Mrs: Oscar G.. ;Hodgins . of
heart trouble in highly Bevel- Lucknow.
oped countries e bride chose afloor-leivgt
Similarly, dairy farmers, could gown . of :chantilly lace andnylon
very well appeal to : the "pit of tulle over slipper satin styled
Thh
man's ` fear" 'by 'making use of
the statement that . appeared in
Many,' of ' our dailies to the ef-
fect that milk '. , contains' ` much
less of the strontium - 90 . fallout
than 'the grass which the cow
eats. 'Couldn't we conclude `that
products manufactured, from Ve-
getables would contain 'more' of
this • dangerous. element 'than
,dairy: 'products: .
LANGSIDE
•
Visitors during the week -end
with Mr, and Mrs. :Russell` Rit-
chie d the Tiffin • families
were. .. .Kenny . Hayes and
friend K Thomas . of Detroit;
Mr. an Mrs.- ,Don ' .Hayes • and
Dewy of . Livonia.
Mrs. Edith Brown and -.Barb,
ara of .London were visitors for
a few days with • her parents,
Mr. and • Mrs.' William Evans:
Mrs. Arnold Scott returned
home from Victoria . Hospital on.
Thursday. '
Mr, Foster ' Moffat returned
home ,from Wingharn Hospital;
last week -end, He celebrated his
88th birthday on Friday. • '
Mrs: Mary: Jane Tiffin, cele-
brated her • 86th • birthday on
'Monday the • 15th.
Miss Emma Richardson cele-
brated her birthday on - August
13th. :' * i
•
Many happy; returns from; the
corrmMunity" is '•eXtended ,t(5' then
all. . .
Mrs. J. 1VL Game suffered a
broker' ankle ' .in a fall • while,
leaving a hair -dressing, parlor in
Kir"icardine:
'.w th'.:lily-point sleeves :and se-
quin uin .• and: pearl=trim aboj .t , the
high • scalloped ; neckline.' Her
aisle wide skirt featured inserts
of chantilly- Lace and ;tulle •ruf-
fles:: A headdress of ` seed'. pearls'
and 'sequins' held her fingertip.
veil, of silk: `illusion 'and' she ' car-
ried a white Bible::crested with
red roses and forget-rne-hots.
Miss. Shannon Fishback• 'of
London as'.maid ; of .honour wore
a gown of yellow 'sheer over
taffeta. Bridesmaids 'Miss Linda
Howard, ,sister of the bride, ' and'
Miss. Nancy Awcock wore gowns.
in shades: . of blue 'and 'pink.
similar, • to the• Maid of honour's:
Heather. Howard, another sister
as flowergirl ;woke white flow-
ered sheep over, blue taffeta.
,Robert Treleaven was grooms-
man, Melvyn' Howard and John
Short ushered. Mervyn Hodgins:,
of Lucknow, brother of groom,
was ringbearer. •
The bride's travellingcostume
was a black and white• suit With
white, accessories:: The couple
• will live in London:
. Mr. and Mrs Earl Gibson of
•
Toronto', Mr. and Mrt. Wallace
Stuart of Saskatoon, Sask., Mr:
. and' Mrs. Harold Gibson and ,.fa-/
Mily of Royal' Oak,. IVIiCh, and
Mrs. Ellen Briggs of London
visited at the home of Susan and,
George Gib"sdn. Mr. B. G. Gibson
of Detr.oit is also- hdlidaying
here.
tnade to your spec4ication§, are.
available at The LutkriOW Seri»
•
Graduates Goderich Business
College Obtain Poiitions
The following 'students have
recently Commenced Work as se -
pliers,' and typists.. .
\ Douglas Fleisehauer, Scales. &.
Roberts, London; Phyllis Hoy,
Baton's .of Canada, London; Di-
anne Bourne, , Reliance-ReeYes-
Murcli,. Anderson, Neilson, Eh -
Mitchell, W: A. ,Sheaffer ,,Peri
Co. Ltd., Goderich; Barbara Ter..
rio, Kincardine Furniture; Phyl-
lis Glen, Sift° .Salt Ltd., ,Gocle-
•rich;' Beverley Wright, Upper
Lakes .Shipping Ltd., Goderich;
Helen Buffinga, McGavin Farm
linplements, Walton; Donna Op-
fer, ToWn Clerk's Office, 'Gode-
rich; Helen Litt; ingrain.* Bell,
Toronto; -Beverley Hoyer, Mur-
ray-Se/113Y' Shoe Co., Loiidonz
Betty Allen,. JaCk Hood School
Supplies Co. Ltd,, Stratford;
Blanche Allison, 4incardine.
News; Lois. Dylstra, Anderson,
Diana Neville, Avon, Dairios
Ltd., Stratford;' William MeAsh,
Avalon Fabrics Ltd., Stretford -
Patricia, 'Carter, • Jack 'Row
school supplies Co.' Ltd., Strat-
ford; Eileen Cooper% General.
Cbach , :Works of Canada Ltd,,
lient.a14 Marjorie Wardrop,
tail Credit Union, Teronto;
ing Ltd.„ Stratford; Barbara Hof-
. land, Co -Operators' Instirance
YOU CAN NOW OBTAIN
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AT THE NEWS STAND AT
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The Sentinel Is Also Available As Usual, At The
Sentinel Office.
'WINDSOR STAR ItAS
We received from Kelso •Nic-
'the Windsor: Staii which, car-.
ried a picture of Rev. and. l‘irs.
GordOn Geiger; 'arid .their triplet
sons, "along With a -feature storir
'She tells of an' amusing inci-
derit when Rev. Geiger visited
.his new charge for the•firtt time.
,He stayed, .overnight M the lo-
cal hotel, 'but the night ,Was hot,
and 'the minister took .a 5:00
a.m. walk, and was aimlessly
window.. • ShoPping when the
police .cruiser .pulkd up to the.
curb to question the -"prowler,"
The cap and . the clerie were
soon , exchanging . pleasantries
which. got 'around to family talk
and a shoWing of family pictures
frem the respeptive wallets, 'in
which department Rev.* Geiger
"stole the show." . So alike 'are
they, that . the father 'finds him. -
self sometimes . referring to
The Star's story alsci " carried
reference to Rev. Geiger's per-
sonal remarks- to his neW cOn-
"We are well aware of the
cost of material things and hard
work -that six children bring to
the luture will bring, bin we' are •
always aWare , that ,God's hand
is 'at work to guide • us. daily in.
the. Geiger hputeliold." •
Mt. Geiger. :also said in his
sermon, "The • spirit of goodWill
here has been a 'joy to my fdmily
PENS. NostALow Dug ..
OS' 4AsPisEn.t. PICKING
:• Crowded out Of Our last issue
, would ; then.. have been
more, tiznely,. but will be found
,nostalgic interest at anY time.
Miss MaeLeod has. . remark-
able ability to eXprest-herself.
poetic form,' and her. raspberry'
picking poem it only one , of
eate froin her Versatile pen. !.
In . this, day .of ' high pressure
living,.. end frOien and canned/
fOods, the, rasPberry picking.
theine will reCall for ,many this
Customary pleasurable prao•
tiee of picking the Wild figit.for.
Mother to preserve ' and Make
donerbut nOt. to nearly the et?,
tent it once was. .
et•ieral
ri a
HARYE$TjTEMS
FRESH.CLOVER. HoNEY, 411). tin
'FRESH CLOVER HONEY:2 lb. tin
.GIANT SIZE CORN FLAKES ..
WATERMELON
a.
NEW' SAMPLES at TABLE OM 'CLOTH •
-35