HomeMy WebLinkAboutThe Lucknow Sentinel, 1961-04-19, Page 2•
1%ct Two
THE LUCKNOW SENTINEL, LUCKNOW, ONTARIO
E WCKN
...t�W`'.SENTINEL . .
LUCKNOW, ONTARIO
"The Sepoy Town" -- On the 'Kuron,Rruee 8'oundary '•
'lwttb orized as second plass . mail, ,Post. Of..fice Department., Uttaw •
P t. ,_�Ifa
Established 1873- Published ,Each Wednesday Afternoon '
Member of the C W.N.A. and the.O W.N.A. ,
Subscription Rate, $3.00 a year, in adgance.: to the U.S.A., $4:00
L. Ca
Campbell Thoinpsort and Donald C.• ThoinpSon, Publishers
s.
' WEDNESDAY; 'APRIL 19th,':'1961. .
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THE '. FREE PUBLICITY; HEADACHE
Frequentlyand '' :with regularity we
fill .the waste aper basket' withe. press re.
leases. 'They ' come from governments,' cor-
porations,
or porations, industry, and . a multiplicity of
'projects that have a special promotion' for
most every `week of the year.
The there : afire all theworthy humanitari-
an
an causes which merit, and receive special
consideration. ' All in:all it totals, a vast
volume of material, that'is, time 'consuming
even to glance through,. . and would repre,
sent; , almost .a full . time job:' if carefully
Perused,. As ';a' • result, much of it goes . into
the w.p.b.• unopened.
The latest of the free. publicity seekers'
is the Pharmaceutical . Information Bureau,: ' •
established by',the Canadian Pharmaceuti-
cal Manufacturers. Association. They en-
close : a' series ' of five articles,. consuming
close to 20' letter -size pages,' and..which.
boils down' in effect to a; defense of the':;
drug industryand`. the:: price of drugs.:.
Selling newspaper s ace is our 'liveli-
liveli-
hood.
....
hood. `We wonder .what . the reaction' of the
industry would be,if we: `Wrote ' for .
drug y
' ''. ' pills to�� tee
our.
some free free � tranquilizer PP
r eive such
blood pressure down, when werec,
free publicity ;requests.:
' read � and wil-
ling
we. are always y
e : c mmunit
' to ';:support all � worthwhile: o y
; rojects; and: frequently' do so, . far beyond
any . commensurate advertising :return. ,Com-
=unity promotions .will 'always receive
generous. support` in, The. Sentinel columns,.
but : freeloaders such as the pha>naceutical
• bureau will continue to get' the w:p-b. treat-
ment.
And no.sooner was the above written:
than we ' received other glaring examples:
One .was a release'' from a naturalists: club,
telling of a . Victoria 'holiday "outing,'' tel-
ling whereiand how to, get'' there,, what the
nominal . fee covered, where to send the-ap-
plication
he-application forms and the..deadrine. for regist-
er.ing for the week -end camp
Next was a release from," Physicians
Services Incorporated'' telling of.•a doctor-
,
ponsored medical' plan to :provide < a com-
prehensive . program of prepaid , medical
care. The release; pointed out that further
information could be : received from: the
secretary -public relations Ontario Medical
Association.
It is not ethical for the .medical ' pro
fession'' to ,advertise — and in.this we: have
no complaint and find no� fault. However,
neither do ' we' think it.is ethical to expect
free. publicity for a "doctor -sponsored medi-
cal :cane plan.
•
The week of April ,10th was'National.'
Wild Life , Week. The , date was selected
to commemorate . the anniversary of the
birthday ' of the late Jack Miner, Canada's
greatest naturalist and founder of the bird,
'sanctuary at Kingsville which bears. .his,
name. Although Jack ..Miner is 'dead since '•
19:44, so long as' the. wild; geese and ;ducks:
fly, the Jack -Miner Sanctuary will be known
to, them on their migratory flights twice
yearly:
About all an .argument ever proves is
that two persons were present. to take
part in; it.
Sbriie politicians are like buttons al-'
.
vr
ays popping •off at .trie wrong tune.'
it's well to Yeinettiber that' the o.rehest-; •
ra leader got there' by facing the music.'
Quite a • bit of indigestion• is caused by .
people having to eat : their wards,
CHEAPER POWER WILL °HELP'
The Ontario Hydro -Electric . Power
Commission; faced , with.' mounting. coin
petition from • natural' gas, is presently .ex
ploring . anddeveloping ;way, s' and means
Of ,promoting degreater, use.'of electricity.
." Had Hydro when they had'. a 'mono
poly, been a little more .considerate of the
appeals for lower rates,. 'the might , find.
PP ..,,y g,
'hydro, usage • so firmly, ,and; economically
:established a s to negate .to :a considerable
degree the competition which Hydro 'faces •
Hydro charges, based on the cost of
delivery of. power, resulted in higher 'rates
to those 'municipalities at a distance from.
the ' source of power. .:RePeated appealss .
from industry andfrom variousmunicipali-
ties. for . a more equitable basis :of. billing,
received .little... _consideration for. a .' long'
time, and' . was a • frustrating:,experience:
Sometime ago James S. Duncan Was
reported as stating " that the :competition
provided, by the sale of natural gas in ,the
province *and , the resultant loss of revenue
to hydro, Will pi/satiably'meana rise: in rates
for .power:
Commenting ,on this, the St. Marys
JournalArgus says: If this line of.. thought,
;is put` into:,effect it will be 'right-down-ihe
alley' (or gas companies to get, out and try
and. sell more' and more gas appliances, in-
el•uding water heaters
•
"Seems as though Hydro; having lost'
its -1 long -`standing', monopoly, ;is ' not ' very'
realistic .when it meets ,;competition. :The
price of hydro should be going. down ; 'in
stead of up ' if the: Government -run HEPC'.
is not going to find itself ';in' the -present
positionposition of the ..Canadian railways."
WEDNE,SLIAY, APRYI�,: 19�th', 19�6;k
"WINTER. ORI
«By Grace (.Cameron;) Linley)
There's so•nething about the chill! of w}ntel that pµts 1n. `our:
hearts a glow,
As...we huddle . closer 'to the hearth `sand; gaze•• ;out at, thve snow,,
The days are growing longer, . rom the dusk. to' early d'awn;;
Yes these 'snowy days of winter,' will 'all too soon, Abe .gone.;
The winter gives us time to muse back to times of .yesteryear„
Those,' days are pas , but in. our hearts, lige. memories: eyes dear..
We remember bacl as youngsters, life was fun, from ,Horn .to:
night, `. •. . Y
Wail, ng.w
parrighentst. er-t
hov,
' close around. us, to teach. us rung from
We must . have. tried, their patience then with. 1al ghter,, noise:
and song;• ,
But like Most ' other parents, .they • could see in us no Wrong.. '.
There was joyViand love in all' we did, we were shielded'from:
all ' :fear,. . ' •
For if the slightest thing went Wrong, we:knew.. a Mom or Dad
It ; was ' fun to` hitch' old Dobbin up; and: into town we'd, go,
I still can hear. those cutter bells,. as'we plodded through the
snow.
There wereinyo, alwaysurear; " friendly folks about, to .:say "hello there,:
Oh yes, these are the memories, that to -day we :hold so. dear
For people then took time to ."live," we were greeted on, the spot;
But who to -day takes time to care, .vf we're alive, ' or not?
On, those evenings round •the : cozy hearth, there; was time.' to
• chat ''and' make decisions; •.
But families now spend, everiing, hours, around' their television,
- T still .can taste the ' sandwiches, snow apples, ,cake and candy
fudge,
We ate our share ;and more, I ` guess, till . we 'couldhardly g . budge!
•There always 'seemed' tU' be. time then for'some music and. some
, games,
And when the' guests • had left for .home, . the ...house ' didn't seem
the .. 'same
Theasstimes we, enjoyed then were :.dearer ' then' b ° far,
P o .1y. , : y ,...
But a friend to -day will greet 'you. with, "Whatja pay :for ; your
• latest .car9'..
The peaceful Sunday's in the • Church, where most folks usually.
went,',,,
.. Are the cherished memories' .oftoday, in a world that. .;seems
We.:'need' the care of He "above and His ',guidance ever 'day,,
For our very life on Him depends, as we go. along ' life's way.:
We :still ''can 'visualize our . loved ones' near• the hearth in..the.•
rocking chair,
At
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BRUCE.' ::CHEESE PiPULAR
(Port Elgin Times)
A ' revenue ofhalf-a-million dollars,
such' as was enjoyed last year 'by, Bruce .'.
County s ,sole retraining cheese \:factory,':'
may not .loom .large in these days. of',bil
lion -dollar' cor.porations, : but it . 'does Hindi-?
Bate; the popularity` of Pine Riv :cheese
Nor is thisiipopularity` .conf' to Can-
. ada... TWO years
an•ada..`Two'years ago, while ,in" hicago, we •'
.saw Pine - 'River'' prominently 'displayed. in
Marshall Field's window, in, a. section .de-'.
voted to "imported delicacies." The' equal-
ly .famous Black Diamond Cheese, product
of .the' county where we'`spent t'he summer •
holidays ins;•, our boyhood, was there, .tops,
It .was like:. meeting old `friends' when far..
from home
The neighborhood cheese factory has all ..
but 'vanished, from the modern. scene: Its::•
disappearance leads 'us. to wonder if . to
days youngster, who doesn't ''knout° the
th'r l'I . of enjoying , fresh curd begged from
'the village cheesemaker, has half as much/..
fun• as did 'those. of us;"in a previous gen
eration.
We might add to the Port Elgin edi ...'
tor's -comments that Pine River cheese is
also very ,.'popular 'in ' the Far. East...Upon
returning last fall from a furlough . to Can:,
sada, Miss Dorothy Douglas, Luckilow, took
several pounds' of .'Pine, River cheese With
.her to Tarnsui, Formosa. In' her Christmas
setter home, she said, she : should write an
advertisement for :this ,fine ;product. .She
still• had a very small piece. 'which was . "as
good .as When it was new, but much inn-
proved ,in. • ,flavour, of course.
Don't cultivate , cigarette fires . --- nip
hem in the `butt. „
if you' :set Sail on the.
'sea of matrimony,
a raft •of ,money ''is' helpful',:
hellbent!,
But thoseloved ones now have passed':. :along, to -.a land more
bright and 'fair' .' . '
..
Yes, there's joy in . the ' 'chill Of� winter:, 'memories keep- our.:.
hearts .aglow;
Arid :I: Wouldn't trade ;old:rnemories for ,any other that .I know
Composed by, Grace, (Cameron) Linley-
- March' .2nd;:.1961, Detroit..
OF LOCAL, INTEREST ,Was the i
recent marriage of Grace Lor-
raine Huston and Frederck 1✓arl'
Prange at St. Andre0 'Presby-
teriar Church, • itcheneir: .
The bride is 'the daughter of
Mr and- Mrs.: ,'Wesley Ruston
(Evelyn' Lockhart) *of Kitchener
'and formerly. of Lucknow, where
Grace was .horn.
Following a wedding trip la
Washington and Virginia, Mr,. Se
Mrs; Prange will take up tasty
dente in' Preston.
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