HomeMy WebLinkAboutThe Lucknow Sentinel, 1919-01-02, Page 5•
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PRESS ADVERTISING
SOLD VICTORY BONDS
BEFORE the war, bond buyers w e "marked mens." In number
they were 40,000 in March, 191 this s skown by the number
of purchasers of the Governmen War Loan of that date. But
in the autumn of the salve year, heir number increased twenty
tines—to 820,000! This was the number purchasing the Victory
Loan, 1917. Last month—NoveNber, 1918—over I,000,000 ,persons
purchased the Victory Loan,-" 1918!
These wonderful results Were accomplished by Press Advertising.
Before -the war one-half of one per cent: of our people bought :bonds.
.Now quite twelve .an one-half per cent_, of our peal* are bend buyers!
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Before the stupendous amount of $676,
00,000 worth of bonds could be bold to
our' Canadian people in three weeks a
most thorough and exhaustive campaign
of education was necessary, and this care
pa igrl gas carried through ` by . ad vertiH-
ing in the public press.' The power of
the printed word never had a more con-
vincing demonstration. , :..
By means of :-the-printed h
the medium of advertisement' in the
prefer of our country, the Canadian people
were made to know what bonds are, the
nature of their security, their attractive
ness as an investment, and why the Gov-
ernment had to sell bonds.
Every :\ point , and feature ' of Victory
Bonds was illustrated and described be-
fore and -during the campaign --in adver-
tisoments. No argurnnul<.t_vas_ovcrlooked.
- No :st3'ling point was neglected.
The result is that Canadians to day
are a nation of bondholders.
They know what a convenient, safe
end prof2 a(,le form of inces.ttivmt
are. Instead of one was, in two hundred
owning bonds, now one, Canadian in
eight—men, women and chilJren_-ownj
a Government Security,
This complete trr nsformation in the
national mind and habits was brought
about by advertising in the press •of the
nation. Press advertising has justified
itself as the surest and- speediest method
by which a man's reason can be influenced
and directed.
•The Minister of Finance acknowledges
this. His oavn words are:
"The •wonder'ful success of the Loan was due in large
measure to weir (the press of Canada) splendid and un-
. tiring efforts during the whole cf the campaign.'' ,
Mi•. E R Wood, Chairman of the Dominion Executive C.,mmittee having oversight of
the campaign to raise Victory Loan, 1918, Raid "- - .. The press publicity campaign.. ..
will rank as one of the most remarkable and efficient publicity campaigns ever under
taken in any country," and Mr. J. H. Gundy, Vice -Chairman of the sam3 committee,
said: "I have been selling bonds for a long time, but I never f•mud it so easy to sell
theta as at this time. The reason is the splendid work the press has dune. 1 take oft
my hat to the press of Canada."
The success of Victory Loan, 1918, and the 'knowledge which Canadians now possess of
bonds3,are a straight challenge to the man who doubts tbe power of the printed word, in the
form of advertisements, to sell goods—and this applies not to bonds alone, but to the goods
YOU are interested in selling.' _ -
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(Bruce County News
Chief Constable Ferguson and wife,
of. Walkerton, bad a letter ]fist week
from their son, Archie, who was re-
ported missing in October. They hact,
come to think that` he was dead, but
it hppears that he was weunded and
'taken pr isc►ner. N e wrote sOertAri,
from an hospital where he was then
recovering from wounds in the legs.
Ttie lad enlisted with the 160th when
he was only 16 years of ago.
Dr. Harvey Robb, a former Walk-
erton boy, and son of the late A. W.
Robb of the Walkerton Telescope, has
resigned his position as organist of
Bond Street Congregational Church,
Toronto, on account of ill health.
Harvey, who was drawing $2500 per
year, was one of the highest salaried
organists in Toronto, and in addition
was pianist of the best theatrical or
thestra in the city, besides enjoyinga
big practise as a Music teacher. His
arduous duties have so undermined
his Health that a comp,. to rest has
been advised.
Trig KINCARDINE REPORTER says:
There seems to be hard feelings
against peeve Gid. Ruttle in Huron
because' the 8th concession was, not
kept on the good road system. It
wasn't his fault that the 8th was left
out, but while hH is a got.d man, he is
only one in :33 when he gets to County
Council. A whole lot of us wanted
the ,Mth on as it runs direct into Rip-
ley and would have been -very conven-
ient However, you don't always get
what you want in this world. Tf Gid
ltuttle returns to the County Council
we look f.,r him to fight to got that
road on the system yet.
• Wtitechurch# -
( Intended Watt weak)
Mr. O. Hamilton, son of Mr. Andrew
Hamilton. formerly of Whitechurch and
one of the directors of tbe C N R., is
renewing ofd acquaintance in the village.
Misses Mary and Sarah Sharpe, of
Teeswater, are visiting their aunt, Mrs.
Henderson.
We are glad to report that all the
"Flu" patients are recovering.
Mise Fanny Paterson, of Toronto, is
visiting her sister, Miss Lilly Paterson,
who is recovering from the Flu.
Miss Edith Kew and Master Willie
Kew, of Wingham, are visiting at the
home of their grand parents, Mr. and
Mrs. Cottle.
Mise Beatrice Dobbie,. >f Wingham,
15visitinglief-'-grandwother, Mrs. Mc=
Cleneghan.
Rev. Mr Drennan, of Markham, vis-
ited at the home of Rev. J. Scobre on
Monday.
Miss Hazel Wocks, of Teeswater, is
visiting her aunt Mrs. J. Nowbray.
The Christmas tree and entertainment
held in the Methodist Church on Friday
evening last was a splendid success, the
proceeds amounting to $33. The articles
on the tree` were valued at over $80.
Two carloads of wheat were shipped
ottt of the elevator at Whitechurch this
week. One of Marquis spring and one
of Goose wheat. One was ahippad to
`Port Colborne and the other to' Quebec.
Miss M. Coiling, teacher at S. S. No.
10, is spending her Xmas holidays at
her home in Ripley.
Miss Rena Colling, (41* Ripley, is vis-
iting her sister, Mrs. McTavish._T_..
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St. Helens
(Intendel for last week)
Mrs. E 1. Thorns and daughters, Helen
and Jean, left Saturday for a montb's
visit with her brother, Mr. John Miller,
in Toronto.
Misses W. D. ]rutherford, of Fergus;
Molina Clark, of Walton; May Camcrcn,
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- .of Mitchel; -ina Woods. -431 IIIn
Clara. Woods, of Guelph, and Winnie
Wools. of Stratford, are among those
who are spending the vacation at their
homes here.
Mr. It,,bert McGuire and Horace, of
London, are at Ned Thom' for over
Christmas.
Pte Itobt. Robinson, of Fergus, a
former teacher here, is among the sol-
diers who recently returned from Eng-
land.
Mrs. Robt. Woods Is - visiting her
daughter, Mrs' Arnold Barbour, at Erin.
Mr. Hamilton, of Indian Head, Sask.,
spent. Sunday with his uncle, Mr. Wm.
Thoms.
Mr. G M. Graham, of the Royal Air
Force, Toronto, visited his aunt, Mrs•
A. Harper, Inst week.
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Teeswater
(1 ntended for last week)
Pte. John Hendry, who wend over-
seas with the 160th and transferred to
the Engineers, returned home last Sat-
urday noon. • Though not announced
there was a crowd there to give him a
hearty welcome
Mrs. Jas. Robertson, who has been in
hospital in London, bas so far recovered
as to be able to return home with her
husband hist Saturday night. Mr. Rob-
ertson had spent a week with ber be-
fore they came home.
Mr. Bradley, of Stratford, him been
visiting his brother, Rev. W. Bradley.
They went to Stratford Tu,day after-
noon for Christmas. ,
The Jordan ctincei green under the
Chautauqua managnient last Thursday
evening, though high class and excellent
in every particular was Ilot as well pat-
ronized as should have been the case for
Rbich the prevalepce of the influenza is
&countable. '
FATALITY '',AT GODERICH
Monday night before Christmas, about
eleven o'clock, John H. Colborne, a well
known citizen of Goderich, was bit by
an automobile and two hours later died
from the ipjuries sustained. He was 79
years of age, and h,ad lived in Goderich
the past 44 yegrs.
According to the evidence of those
who 'witnessed the tragedy it was ac-
cidental. Mr. Colborne had made s ;me
purchases at a store and was returning
home. As he crossed the street an aut-
oniobile driven by Mr. E G. Cross ap-
proached. The driv, r thought tb . pass
behirld•Mr. Colborne; but he evideitly
turned back to let the auto pass in front
of him. There was a little see -sawing,
each uncertain as to what the other in-
tended to do, with the result that the
01(1 man was ran down. Tie was trgilpd
on the front of the automobile fir a
short distance, and was unconscious
when released. It was found that both
legs were nroken and hiS sknll crushed.
'rhe accident is said to be the first with
an automobile to result fatally in God•
erich.
Mr. Colborne is survived by his wit
foqr drtughten and three Ione.
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WINTER HOE FLOW!NS USING MAKING DEVICES
Crlg�hteaing the Windows When When ft is Advisable to Invest
Bloom Is Most.Welcome. ,. in Milking Machines.
Cleaning and Grading Graig --Holy a the Cause and Cure of Diarrhoea 111
Good Fanning Mill Properly Opel.- Calves —Simple and Common -
YieldWill Greatly Increase the
Yield of Field Crops — Everysense Methods of Treatment May
save Valuable Young . Animals.
- Farmer Should Haw Uue-
•(Contributed by Ontario Department r (Contributed by Ontario Department of
agriculture, Toronto.) Q Agriculture, Toronto.)
0 insure a supply of flowers T is clear that if dairying is to
during early winter for the 'develop as, it ought to do in the
window it isnecessary tohave Province of Ontario„ more labor
suitable plants started -early
is needed on dairy farms. As the
in the fall. Amongtheebest kinds supply of labor is limited, cow-farui-
" rs are turning their attention to the
for early winter flowering are a few •
of, what are known by florists,.aa tnccllanic•al n►ilker a.s an F aid in the
Dutch' bulbs. Of these there are only luggest fob on a farm where Illilk-
a few:kinds or varieties that can be i `taws are ,kept, n• mely, that of
had In dower early in the winter, uilking.
Past the. Expert ental) Stage -
White Roman Hyacinths are „very
satisfactory or early flowering. The . While: it is true hat mechanical
colored Rd an hyacinths are not as teitke.rs Are et _perfected, and
Vis--��:
good, and do not flower as early as. ,,,,s;tbly will •never be absolutely
,the White Romans. The loose grow- foot- roof_," they have' 'reached
ing-,-_rich l y - r -f u`n e-4 - fin IV a rs- -A-f-the--r---- P
White Romans are very pretty and+" - :