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HomeMy WebLinkAboutClinton News Record, 2014-11-26, Page 19Crohn's and colitis, Canada's diseases Crohn's and Colitis Canada launches its first-ever national public awareness campaign: Make it stop. For life. Canada has among the highest rates of Crohn's disease and ulcerative colitis in the world, with almost 233,000 Canadian adults and children living with the debilitating inflammatory bowel diseases; 129,000 with Crohn's and 140,000 with colitis. Today, Crohn's and colitis impact 2.5 times the number of Canadi- ans as multiple sclerosis. The age of onset is most com- monly in the early 20's, however, Canadian children are increas- ingly diagnosed, particularly those under the age of 10. Despite escalating rates of diag- nosis, few people have even heard of these chronic, lifelong diseases. This November, Crohn's and Colitis Canada is launching its first-ever national public aware- ness campaign: Make it stop. For life. The campaign coincides with Crohn's and colitis national awareness month and will pro- vide bilingual public service announcements (PSAs) to media outlets across Canada for place- ment across five platforms: tele- vision, radio, print, digital and transit. The PSAs speak to the experiences people living with Crohn's and colitis have behind closed bathroom doors, alone and isolated by shame and embarrassment. The goal of this campaign is to inspire Canadians to find ways to help Make it stop. For life. Crohn's and Colitis Canada is determined to bring the disease out from behind closed doors. It's time to end the stigma and talk frankly about a disease that affects far too many people, rob- bing them of opportunities in school, work and relationships. As part of Crohn's & Colitis Awareness Month, Crohn's and Colitis Canada is hosting 14 Edu- cation Symposiums from coast- to-coast, with several local fund- raising events taking place, including the Toronto All That Glitters Gala on November 18, featuring celebrity guest Howie Mandel. Some provincial legisla- tures and local sites in Quebec City, St John's, Winnipeg, Niagara Falls, and Vancouver will be lit up in honour of Crohn's & Colitis Awareness Month. On Thursday, November 20, Lindee David, CEO of Crohn's and Colitis Canada, will introduce Dr. Eric Benchimol, Assistant Professor in the Depart- ment of Pediatrics and the Department of Epidemiology and Community Medicine at the Uni- versity of Ottawa, at the Economic Club of Canada in Toronto. Dr. Benchimol will speak about the economic impact of Crohn's and colitis, both nationally and for the individuals who live with the diseases. Prolonged and frequent diar- rhea is the most common out- ward symptom for many people dealing with Crohn's and colitis. Most people living with the dis- ease also experience intense and ongoing abdominal pain from ulceration and internal bleeding, while coping with disease - related depression and fatigue. The social stigma related to Crohn's and colitis creates fur- ther isolation beyond the physi- cal aspects of the disease. In the absence of a cure, current thera- pies are directed at maintaining freedom from symptoms. Most people require medication; when this fails, surgery is often required. The Make it stop. For life. awareness campaign also lays E:I�l7[' 1 IIE+: the groundwork for the public launch of the new Crohn's & Colitis - Make it stop. For life. fundraising campaign. The fun- draising campaign's goals are to raise $100 million by 2020 to invest in transformational research, education and advo- cacy so that every child and adult with Crohn's and colitis can live their lives to the fullest. Launched quietly last year, the Make it stop. For life. fundraising campaign has already raised 20 per cent of its goal. Crohn's and Colitis Canada is a volunteer -based registered char- ity that is dedicated to finding the cures for Crohn's disease and ulcerative colitis and to improv- ing the lives of children and adults affected by these chronic diseases. Crohn's and Colitis Canada provides education, advocacy and awareness activi- ties across Canada to people liv- ing with these diseases, their families, healthcare professionals and the general public. Crohn's and Colitis Canada is uniquely positioned to stop these diseases. The organization is at the core of inflammatory bowel disease research in Canada and is a powerhouse on the world stage. To date, Crohn's and Colitis Can- ada has invested over $88 million in major research projects and is Canada's largest non-governmen- tal funder of Crohn's and colitis research. To learn more, visit: www.crohnsandcolitis.ca. • Chnstmas Greeting in the Dec. 17 edition of the Clinton News Record PLEASE CONTACT Dawn @ 519-482-3443 x527 303 clinton.ads@sunmedia.ca by Dec.10 Thank you Wednesday, November 26, 2014 • News Record 19 BUSINESS DIRECTOR Zwe CONCRETE FORM IIiG COMM RCiA i. r RESILIENT/AL • Fortt`rrdudiarIs* lour iniG ltiit E'ercularTanks •: atrud'iich FREE ESTIl 1KI'i: nI *13 BIS IES 519-523-9971 ! . •. •.. ,4141i -..ftow . 'V- M echartica I :Ftepai I` & Used Cr'aSales 31) on rio s1reet Clinion ON NOM 110 519-441124439 ,,aro,..::°cdlf5w°.:•r To advertise in this BUSINESS DIRECTORY Please call Dawn Johnston 519-482-3443 Our buain.saa 1& OW It on SERVEC E ENERGY HEATING ®Alla Cf NCI ITIONIING. 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