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Home My WebLink AboutThe Lucknow Sentinel, 2014-06-04, Page 66 Lucknow Sentinel • Wednesday, June 4,2014 arketing on a Shoestring Budget Huron -Kinloss Business Dinner & Networking Event Valerie Gillies Editor/Lucknow Sentinel ip 44, 414 (14 91 • k t 41re ip IA 44 me4at 0,6 'Pt IN Offsisill 1P*111. % 7(1ilr (..).'.q..of Make IOLJT Own v... V, I ;iii, 10):.ne i51.1T17 ifTe Sr. St. .421Iffol;' kiLorgitan i., rflifIERICH 124.2311. AW43955 S-49/9 Business Dinner and Networking Valerie Gillies/Lucknow Sentinel Participants at the Township of Huron -Kinloss Business Dinner and Networking Event enjoyed a meal catered by Knuckles Southern Kitchen and BM on May 27, 2014. The Second Annual Business Dinner and Networking Event hosted by the Township of Huron - Kinloss at the Ripley -Huron Com- munity Centre was a great success according to the participants. There was a mix of business own- ers, council members as well as representatives of various organi- zations and not-for-profit groups. This year's topic was "Marketing on a Shoestring Budget',presented by BerniaVVheaton of Achieve Consult- ing Group. Her main focus was on how these strategies work in rural communities and how to develop a brand and an image for your busi- ness. Strategies included loyalty pro- grams, contests, vouchers, social ••°'• Love Your Family Please join us for a come and go at Huronuiew 2 — 4 f7p. / 1 cid pliaetta a W eimitcdh. !e•''• ,_ tk enterprise, joint marketing, and an overview of social media. Specific social media touched on were Face - book, Twitter, business websites, e-mail marketing and how to sched- ule social media posts. Many participants shared their views on the event, the topic and on doing business in Huron -Kin- loss both in the social time before the meal catered by Knuckles Southern Kitchen and BBQ and after the presentation once the draws were made for lucky partic- ipants to claim the flowers on the tables purchased from I.C. Green- houses. Of course there were very few tarts from Armstrong's Bakery left after the meal. Marketing on a Shoestring Budget Valerie Gillies/Lucknow Sentinel Bernia Wheaton of Achieve Consulting Group was the guest speaker at the Huron -Kinloss Business Dinner and Networking Event held at the Ripley -Huron Community Centre on May 27, 2014. Jennifer Thompson commented that "this type of function is a great way to show support for the businesses in the community and to bring the community together." Mayor Twolan indicated that the Township had received very positive feedback from the first Annual Busi- ness Dinner they had hosted the pre- vious year. Many of those who com- mented on this year's event were pleased with the type and amount of information that was presented and believe that they have something that they can take with them to help in their businesses. Shirley Lewis partic- ularly enjoyed seeing successful local examples from within Southwestern Ontario used throughout the presentation. Perhaps the comment that best summed up the evening was that of David Brown. "This event is an absolutely terrific thing to do and I am glad that the Township organ- izes it. Too bad there are not 300 people in attendance. It is certainly worth it:' 0 PLEA S'E RE!' YPI 1 TN/ 5" NEWSPAPER 0 CittS ititi .41-11atiStrieS 1e:i'd "Id J1017...V-21.fS77{LD1-"rf117.% DIRECT TO YOU A COMPLETE LINE OF CASUAL FURNITURE TO COMPLIMENT ALL AREAS OF YOUR HOME For outdoors, patios garden areas, sunrooms MONDAY - FRIDAY 9:00 - 5:00 SATURDAY 10:00 - 4:00 Highway 83 E. of Grand Bend 519-238-2110 www.gocasual.ca June 06 - 12 Fri 8 Sat 6:45 & 9:15 Sun - Thur 8:110 LIVE_ DIE. REPEAT_ ioiaCrifise Emily Blunt EDGE or TIIINI011111111,1 *loth McFtrtin Nall Chualliziatinal Ainanaa Sonia(' Mr! a million Lk= Nottion WAYITZDIE west Fri & Sat 16:45 & 9:15 Sun - Thur 012 Cm.0.1•Mm i•-,1 I arall LY0.14-, 14 ITPrrn" 0.14.111...F.}.1000 viwiv.movielinks.ca _mu d _sea uzi 0-80D-265-3438 * 1---. The Lucknow Sentinel Birthday Club Raven Haldenby June 4, 2005 - 9 years old -f Maggie Durnin June 9, 2002 - 12 years old Alex Courtney June 9, 2012 - 2 years old Bo Johnston June 10, 2012 - 2 years old Your child can be a member of the Sentinel's birthday club call 519-528-2822 to register c tunknow Sentinel 10 619 Campbell Street 519-528-2822 S-49/9 Business Dinner and Networking Valerie Gillies/Lucknow Sentinel Participants at the Township of Huron -Kinloss Business Dinner and Networking Event enjoyed a meal catered by Knuckles Southern Kitchen and BM on May 27, 2014. The Second Annual Business Dinner and Networking Event hosted by the Township of Huron - Kinloss at the Ripley -Huron Com- munity Centre was a great success according to the participants. There was a mix of business own- ers, council members as well as representatives of various organi- zations and not-for-profit groups. This year's topic was "Marketing on a Shoestring Budget',presented by BerniaVVheaton of Achieve Consult- ing Group. Her main focus was on how these strategies work in rural communities and how to develop a brand and an image for your busi- ness. Strategies included loyalty pro- grams, contests, vouchers, social ••°'• Love Your Family Please join us for a come and go at Huronuiew 2 — 4 f7p. / 1 cid pliaetta a W eimitcdh. !e•''• ,_ tk enterprise, joint marketing, and an overview of social media. Specific social media touched on were Face - book, Twitter, business websites, e-mail marketing and how to sched- ule social media posts. Many participants shared their views on the event, the topic and on doing business in Huron -Kin- loss both in the social time before the meal catered by Knuckles Southern Kitchen and BBQ and after the presentation once the draws were made for lucky partic- ipants to claim the flowers on the tables purchased from I.C. Green- houses. Of course there were very few tarts from Armstrong's Bakery left after the meal. Marketing on a Shoestring Budget Valerie Gillies/Lucknow Sentinel Bernia Wheaton of Achieve Consulting Group was the guest speaker at the Huron -Kinloss Business Dinner and Networking Event held at the Ripley -Huron Community Centre on May 27, 2014. Jennifer Thompson commented that "this type of function is a great way to show support for the businesses in the community and to bring the community together." Mayor Twolan indicated that the Township had received very positive feedback from the first Annual Busi- ness Dinner they had hosted the pre- vious year. Many of those who com- mented on this year's event were pleased with the type and amount of information that was presented and believe that they have something that they can take with them to help in their businesses. Shirley Lewis partic- ularly enjoyed seeing successful local examples from within Southwestern Ontario used throughout the presentation. Perhaps the comment that best summed up the evening was that of David Brown. "This event is an absolutely terrific thing to do and I am glad that the Township organ- izes it. Too bad there are not 300 people in attendance. It is certainly worth it:' 0 PLEA S'E RE!' YPI 1 TN/ 5" NEWSPAPER 0 CittS ititi .41-11atiStrieS 1e:i'd "Id J1017...V-21.fS77{LD1-"rf117.% DIRECT TO YOU A COMPLETE LINE OF CASUAL FURNITURE TO COMPLIMENT ALL AREAS OF YOUR HOME For outdoors, patios garden areas, sunrooms MONDAY - FRIDAY 9:00 - 5:00 SATURDAY 10:00 - 4:00 Highway 83 E. of Grand Bend 519-238-2110 www.gocasual.ca June 06 - 12 Fri 8 Sat 6:45 & 9:15 Sun - Thur 8:110 LIVE_ DIE. REPEAT_ ioiaCrifise Emily Blunt EDGE or TIIINI011111111,1 *loth McFtrtin Nall Chualliziatinal Ainanaa Sonia(' Mr! a million Lk= Nottion WAYITZDIE west Fri & Sat 16:45 & 9:15 Sun - Thur 012 Cm.0.1•Mm i•-,1 I arall LY0.14-, 14 ITPrrn" 0.14.111...F.}.1000 viwiv.movielinks.ca _mu d _sea uzi 0-80D-265-3438