HomeMy WebLinkAboutThe Lucknow Sentinel, 2014-02-19, Page 22 Lucknow Sentinel • Wednesday, February 19, 2014
Mayor Kraemer: Selling Bruce Telecom the best of bad options
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Bruce Telecom's home -phone
monopoly in the municipality
of Kincardine.
Also a factor, the CRTC has
ordered Bruce Telecom to
introduce number portabil-
ity, allowing customers to
change providers but keep
their phone numbers, mak-
ing it easier to switch over to
rivals. Bruce Telecom has
announced they will be fully
compliant with number
portability by April 15.
"That just opens the whole
world right up," Kraemer says.
The tipping point for coun-
cil came after Bruce Telecom's
management and board of
directors submitted a budget
in July 2013 asking for $10 mil-
lion over five years to expand
into new territories.
The plan was to stem the
bleeding by expanding the
customer base beyond current
service areas in Kincardine,
Port Elgin, Paisley, Tiverton,
Southampton, and Owen
Sound.
As recently as 2011, Bruce
Telecom was able to use cash
generated from its operations
and a healthy cash reserve to
invest millions of dollars
replacing copper infrastruc-
ture with fiber optics.
Butwith the company's abil-
ity to generate cash on the
decline and insufficient
reserves, the latest expansion
proposal called for $10 million
in loans to be guaranteed by
the municipality.
Assuming the expansion
plan stabilized the company's
profits at current levels, it
would take a decade to pay
back the loan, with no guaran-
tee Bruce Telecom would
emerge the victor over its bet-
ter -funded rivals.
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Council balked and began to look at
selling, retaining a consultant to shop the
utility around to potential buyers.
"When it came down to it, council could
not support borrowing $10 million to
invest into a telecommunications com-
pany with so many potential risks and
without some certainty they would see a
return on that investment down the road,"
Kraemer says.
The cautionary tale of DMTS
'We are not the first municipality to face
this," the mayor says, pointing to another
public telecom company - the Dryden
Municipal Telephone System (DMTS) - to
demonstrate the risks of expansion.
In 2007, Dryden's municipal council
turned down offers from Bell Aliant and
TBayTel to buy DMTS for between $12
and $15 million, deciding to instead
undertake an aggressive 'retain and
grow' strategy.
Consultants from Deloitte and Touche
warned that a major expansion invest-
ment carried significant risk, but Dryden
moved forward with a $15 million invest-
ment to expand mobility services beyond
the company's traditional territory, bring-
ing it into direct competition with larger
regional firms.
By 2012, the company had dug a $21
million hole, with the municipality on the
hook for every penny.
DMTS was broken up, its Internet and
landline services sold to Bell Aliant for
$4.5 million, its mobility services to TBay-
Tel for an undisclosed sum.
"We didn't want to end up being a
Dryden," Kraemer says. "They faced very
similar challenges, for very similar rea-
sons, under very similar circumstances."
What about that annual dividend?
Bruce Telecom has historically served
as a golden goose for the municipality at
budget time, its dividend used to offset
property taxes. With the sale, those pay-
ments will come to an end.
But Kraemer says there was no guaran-
tee the payments would be sustainable in
the future.
"You can't distribute money you aren't
making," but the money generated from
the sale can create other investment
opportunities, he says.
"lithe funds generated from the sale are
invested at four per cent, we would make
the same amount of money we are now
on an annualized basis and with much
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Bruce Telecom
less risk;' Kraemer says.
An $800,000 Bruce Telecom dividend
is included in this year's municipal
budget, but council decided at a Feb. 6
meeting to leave discussions on how to
use the total funds from the sale until
after the deal has closed.
Are Bruce Telecom employees' jobs
and wages secure?
Just as the annual dividend was not
guaranteed had Bruce Telecom stayed in
public hands, neither were the jobs and
wages of Bruce Telecom's approximately
80 employees, the mayor says.
The company had already taken steps
in recent years to reign in operating
expenses, and the only place left to cut
was the number of employees, their
wages, and/or benefits, Kraemer says.
In 2010, unionized workers accepted a
6.5 -per -cent wage cut, while management
and the board accepted three -per -cent,
but deeper reductions would have been
necessary if the company's profitability
continued to slip.
"Nobody wanted to do that," Kraemer
says.
About 70 Bruce Telecom employees
are represented by two collective agree-
ments - construction and clerical - run-
ning until Dec. 31, 2015.
"The contracts and all obligations are
being assumed by the purchaser so it is no
different than it would have been if they
stayed with us," the mayor says.
Wage -tracking websites report Eastlink
pays customer -service representatives lit-
tle more than minimum wage, while tech-
nicians are reported to earn salaries
between $51,000 and $57,000 per year.
Eastlink Regional Manager Ron Mervis
would neither confirm or deny those
numbers, and he said people should be
aware that information made public
under municipal ownership, including
compensation information, may not be
disclosed in the future.
Ten Bruce Telecom managers are
not covered by existing collective
agreements.
"The commitment [from Eastlink] is to
offer positions to the managers as well,"
but what those positions are and whether
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Lucknow
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they are located in the area is up to the
new owners, he says.
Did the municipality get a good price?
Eastlinkwill take ownership of all Bruce
Telecom's operations and land holdings -
but not its approximately $3 million in
cash - in exchange for $24 million.
The municipality will also collect any
profits made between now and the
close of the deal.
The consultants hired to solicit offers
and negotiate the final sale will be paid a
standard commission representing a per-
centage of the closing price.
"The sale price is right within the
appraised value," Kraemer says, though
he acknowledges that value dropped
along with Bruce Telecom's earnings in
recent years.
Had it been sold in 2010 when it was
generating more cash, it would have
fetched more, perhaps as high as $35
million, the mayor says.
"We could easily be criticized for
holding on too long," Kraemer says,
"but we wanted to give the company
every chance to succeed."
But had council waited and earnings
continued to decline, the sale price would
have collapsed even further, he says.
Will the money go into the natural
gas project?
The mayor has been accused of push-
ing the deal to advance the natural gas
project, which will require untold mil-
lions to develop.
But Kraemer is adamant no decision
has been made and no discussion held on
what to do with the money.
"That would be counting your chickens
before they hatched," he says. "There will
be a full discussion and I expect lively
arguments over what we do with the
money, and that will happen in full view
of the public'
The mayor did acknowledge he was
personally in favour of looldng at using the
money towards the natural gas project.
"I ran on [bringing natural gas to Kin-
cardine] and I have worked ever since to
keep my promise," Kraemer says, stressing
he has nothing to gain personally from the
project. "None of the assets I own will be
eligible for natural gas; not my house; not
my business; nothing'
The natural gas project won't be ready
before the municipal election this fall, and
Kraemer says he expects it will be an
important poll issue.
"[The public] will have a say on natural
gas in who they elect to council," he says.
Kramer says he has not decided yet if he
will run for re-election.
The sale still needs approval from
Industry Canada, which is expected
within 90 days.
\ffKrizziti Maim
Eiftios
Chad Mann
519-357-3015
www.kruzinmannlimos.com
A Division of Lloyd Collins Construction Ltd.