HomeMy WebLinkAboutThe Huron Expositor, 1959-11-27, Page 5HURONVOTERS
Remember_!
The only SURE way to keep out, the BEVERAGE
' ROOM is to retain the CNA. •
•
Vote AGAINST. Revocation
tio
n
t C.T.A.
To RURAL VOTERSo`.µlf you lose he
A ,.
you will have no furter Opportunity . of vot-
ing on the BEVERAGE ROOM or other out-
lets in.your
ut-letsin•you.r town or Village.
Vote AGAINST Revocc,rtion
I f'C.T.A is lost, we
can' get:
•
In ' IrunIci a iies that were- not ander
Local
i before Option 'b�fo .0.TA.:
i t r' Be Warehouses,' me
A.:. L nor• s o es er W ... s,
shops, And -Application :for Club licenses,
without further vote.;
In municia lit 1es` hatwer .znder 'Local Option
before CNA CTA '
No le al outlets can .beput in, without a -
g p
te.
.VOt.
'Vote AGAINST Revocation ,
Bootlegging in flourishes in counties under the
L.G A _._khan frig the Act Will maker NO dif-
Terence. .to b otlegging.
Vote AGAINST Revocation
If- voters of Huron choose to retain, die C.T.A;,:stropg representa,-
tion Will be"made !to the Dominion Government at once to improve
the, present Act by Amendments:
AGAIN ioy_otot 662.
F.R.
gows0N;:i Chairman
Huron -C:T.A Committee
s itute
Merica fl
(By Prof. 3. Harral,'Director of
Public Relations . Studies and,
Professor of .Journalism,. Uoi-
versity of Oklahoma).
.: There's. .no substitute for the
hpine-town' newspaper. Oh sure,
yotir radio -brings you news of in-
ternational eventsand you flip on
your • TV set • for entertainment.
AndY ou read a magazine occasion-
ally. But 'your. newspaper ' exerts
a more powerful and continuous
influence on your life -because • it
riirrors'the community in which
•you live. ,•
• es
Your Life
e
Your:home-town paper aP
er . touches
your life eo intimately. -From his
office the editor mirrors the com-
munity—its tragedy and::its fun
its .hopes.' and fears—every. force
which forms a, section of its -vari-
colored-fabrics.
,Something else:.. The , editor
knows the heart beat of. its com,
,munity, and . long before the era
of public opinion polls lie served as
the barometer of thought and opin-
Turke
CoIumbccn
Parish" Hall'`.
Tuesda , Dec. Bt1
9 p.m., Sharp
15; GAMES FOR
TURYEYS
3 CASIT SPECIALS
3 DOQR�"PRILES ``
1st, $15; 2nd;: SXO; 3rd, $5
ADMISSION $1.00
RIGHT Op roma
4,1fl/o
com® -
YOUR di
'ST MINUTE....
1 B, L
for. Christmas ' Giving
- Our selection includes
Hymnarys;and Boobs
of Praise.
YS - DOLLS and CARRIAGES
istinetive Gifts -Books._ Games
Including Hockey;. Crokinole and Monopoly
Games the whole family may enjoy !
in .that goesto ma
H �t
:at LARONE. S ou 11 find a selection of everything n t
Christmas a,memorable. occasion'!'
• Nationally known .Rustcraft and :Coutes'
cards and Wrappings,. •
• Gay.' Colorful: Wrapping Paper; Tapes and,
Stickers., ,
n Our Dry ' •Goods.•,Department.' You
` " Will Find '.Hundreds of Useful • _
'and Practical Gitfts r : '
Biggest` stock ever, of
LADIES' HA1�IKILS
TOWELS and•TOWEL SETS . V
Liri.geries Sleepers•
HEAD SC:ARVES'a-nd GLOVES
Scotch, Lace Tablecloths,
PIL1}OW CASES " SNOW UITS
en's .land. Boys' oeskinrTyp4 Shirts,
'CAR :OATS for Chldren and'�Youths
Tremendous! '- Our selection •of
CHRISTMAS CARDS
• Tree and Room: Decorations.
• Tree Lights and String Sets;
• Candles and Crackers,
• :Christmas rds..
otaitinert
Special 'Selectionof
Records for Christmas
Hundreds of . titles from
which to 'choose.
Records are a popular gift'"
• Let Us
Help You Avoid the Christmas Rush
Choose a Practical Gift from our
Selection
STATIONERY'`',
A wide range ,of prices and: ,
variety of styles.
SEAFORTH 15c TO $1.00 STORE -
STATIONERY and GIFTS
Open.Wednesday'Afternoons from now ,until Christmas
ion.
Here's the most important fact;
the newspaper is closer to its audi-
ence than any other medium: As
a matter of fact, the ,newspaper
possesses many tremendous pow-
ers and`advant ges. What are. some.
of its uniquequalities? Why Y
ualiiy does
q
it' have such a held on .people?
Why is it welcomed into the homes'
of its -readers? Here are 'just a
few reasons why the:'newspaper is;
the `sure-fire" public relations
medium
1,:- Verification. Here's an exam-
ple: Radio and TV news is fleet-
ing. ;`Youhear it, But often, you.
ask, "It is really true?" So you,
turn to your newspaper and read
the story. You want to verify the
Make. k
1VHsta es
2. Aut_horitative. Sure
newspa-
pers make -`mistakes.: But -in the
long haul ' they publish •. a- vast.
amount of news ww,th'correct' ,facts.
Many persons, to .prdve a point,
answer; "Why ,do• I believe it? Be
cause' saw it in the newspaper."
3. Mirrors community lifer -Edi-
tors are• more than, newsmen. Ac-
tually they are community histor-
ians. ' They record all facets of
community. .life — achievements,
Success, triumphs. hs., And ;also 'de
feats, losses,: tragedies. Most edi-
tors are so involved in community:
interests,. •they can interpret the
feelings and actions .of people who
live there..
4 `.Acceptance Newspapers have
high ;acceptance • :Why? For " one.
thing,. their` contents are never
forced on people A ;reader has
wide` -choice of ltehis. He :is not
forced to "endure" advertising' as
he must do when exposed toother:.
media.. Hp accepts the -news it
ems and other editorial contents.
And as a result, he' alsoaccepts'
the advertising — retail, ,national,
classified.
Paper -is Appreciated
5., The local newspaper is;appre
casted because of its, many and
varied community service: It is
a powerful; ` dynamic ' institution
which, reaches into the very roots',
of community culture. As the late.
Marlen ,E: ' Pew, editor of:, Editor
and Publisher, once' declared, "I_
hold that the e throbbing heart' of.
any community is its good honest,
public service; local newspaper."
6: Newspapers • are flexible. nth
er media have numerous restric-
tions. But..a. newspaper — with
space, color, departmentalization;,
infinite varieties , of layout and
presentation and other advantages
—can be used by all types ,of ad --
ver isers-. The' ' national advertiser,
gets esults :with big space. But:
Mrs . t oakes also 'gets results with
her two lineclassified. '
readers •is supposed to do fer brim-.
self; and This is to: look ttpon..the
word as pictured 'in the news col-
umns and tryto understand it and,
where the news callsfor action, to
determine the best course of;',,aq-,
tion." By clarifying any given situ-
ation; he helps to. create the' con-
dition -in. which. Self government
can,fuu:etion.
16. Newspapers r
strengthen ,';;the
local economy.:" Advertising, for
instane'e, _ makes business' . • mor
competitive-;: and as a result, it
stimulates' the development. ; of
superior products. What's more,
advertising • creates. 'jobs. The in-
creased demand for goods tha . ad=
vert: sing builds—and the, mass. pra
duction.
that,
results—leads
to mass. _
employment, faster `Pro motions,
higherpaylevels:Eurthermore,.
newspaper; advertising helps: the
farmer .to sell •his crops . the.
manufacturer to sell his .' factory
Y
output .. .the merchant to sell his
"wares ,, the professional ' man
to sell his skill: `J.
.17. Newspapers exert a constant
contact. Not just on cold wintry
evenings,: -but: every. >-day, of the.
.
ye ar.If Pop- p gets s too hot working
ifl:the garden he " can; sit, in the
shade and read the .evening' paper.
Because his newspaPer is always
nearby, waiting'. to be read and en-
joyed •at the time of his choosing.
Nosir, there ,is no "summer ,re-
placement' for the newspaper
;people ;kee; iuyiag ` their pape
and reading theta . as much `
July as -January!
Biggest Markets
18. Newspapers, reach the big
gest markets. `Very seldoin does'
a'magazine circ ulate•to'tlmore than
10 per cent of the populationin a
newspaper territory; -,while ,a :good
newspaper' will go anywhere from
:50 to , 80 •per cent, family cover-
age,"
overage ' W. E. ";Chilton, Ill., promo-
tion Hanaget--of-theHGharlestorr
Gazette, reminds -us.:'-
19, Here's :.thebig thing: Read
`ers have ;a Strong emotional feel-
ings toward the local. newspaper.
Itis a part of ,their lives . from
birth to death; News` hunger is -fun
damental in human nature. It iS ;a..
characteristic• of social. man,whe-
ther he is conscious of, it or not:;
Degrees of news -hunger vary. They
mayrange from that Which' is bas-
ed on -Mere curiosity to that which
derives from 'agonies, of personal.
anxiety. Many readers like to know
how other, people live and act, ;i not
in extraordinary situations, but- in
common life.: Newspapers meet this
Frequent Impact
7. Impact ofnewspaper is- fre
quent: - and effeetive. Yes, • people
today: are busy. They' are tempted
to use their time in many ways.
But they take the time . to. read
newspapers every day. And. since
they . read .newspapers . regularly,;
the impact of- the -press on their'.
lives•is tremendous... Frida `Nov.`
8: Newspapers offer a -wide vac yh
ietyof topics. Today's 'newspapet,T;'.. '
treating an amazing variety of sub-
jects, ' is looked forward to and
read byevery member of the fani-
ily.
9.'A advertising
s .an medium; the
newspaper produces' results. In the:
words of Bernice h'itzgil3'bgp, for-
mer advertising director.' of . Gim-
bels,: New York City, the 'news=
paper 'is "the best advertising 'med-
ium on earth or in the air.".
Close To People r ;
10. Newspapers are close to the
lives, of people, For, this .reason,
an executive of, one of America's
largest- insurance companies - ex-
plained: "It is not an -accident- that
newspapers "prove to be a natural
choice in deciding where our ad..
vertliing was to be placed. People
make thenews, and life insuran
is all.' about people. The local ap-
proach,builds sales—not just good•
will for the insurance industry."
11,; The newspaper performs a
unique local function. Actually, it
is an integrating force, whichholds:.
the community together. Yes,. it,
carries news. Rut beyond that- it
develops ' a group loyalty;, a com-
munity pride. How? Largely be-
cause.- it tells a'b'out the net Bap-
tist minister, the annual Boy, Scout
week, the new office of the Rotary
Club, advice to women on Plan.
ning menus, and ,a prediction .on
the forthcoming basketball game,
Thus the readers can identify them-
"selves with 'life about .them •
Aids To Sociability
12. The newspaper provides aids
to soeiability. Mr: P: Bigdome
may read his newspaper-to.•get the
news. But he reads for. another
reason. From the many` items in
the newspaper he gets material for
small conversation.. He- is "in th'e
know'.' on local event's and people.
S'oehe uses thenewspaper as a con-
stant, ever -renewed- source of so-
cial cues. -
13. Today's newspaper has .be-
come an enormous: reservoir of
knowledge. Think of the many top-
ics—articles' on. hobbies, food pre-;
paration, weather predictions.,
sports, religion, "movies,, .books.
These topics are intensely -interest-
-Mg and valuable to readers.
14. Newspapers -give readers a
sense of certainty and conviction.
Hew?" A••''rumor starts' flying
around the city. and an alert ,re-
porter ties it own and reveals
the truth. An in this way the
newspaper, establishes a bed rock
of fact to which people attachtheir.
anchors of belief. '
-Can Arouse Interest
igmondv lie
[7nited Church
ANNUAL..
an
15. Newspapers can arouse and;
direct public interest. An alert'edi-
tor,: if he is - sensitive to popular
Currents, can, keep a goodstep or
two in •front of the procession. As
Gayle Waldrop reminds us, ."It is
stillhis business to try to do in
print for the whole :body of his
readers what everyone of these
27/t
In School `,Room:of the
. Church. is
Kinsmen Ptah
.T/it HURON EXPOS I7'Ol , S
Carnegie Course.:.
In keeping with one of. the aims
of ` Kinsinenship, which is to pro-
mote CIVIC leadership,' the Kins-
men Club of Clinton is : planning
a Dale Carnegie; Course held in
Clinton." To be successful, at least,
SO persons 'must enroll. •
An organiostional,, meeting was
held Friday --m the Legion Mem-
octal Hall
. This is ':a
t
Stree
course far ` Kirkadult training : in effec-
tive speaking, leadership skills and
human relations which has world-
wide fame and: success.
Since . this is a widespread or-
ganization 'with courses going' on
in all. the major cities. of Canada
and the United States, and• =nit -
of
anyof: the -smaller towns, special ar-
rangements are thacle,lor..travel-
lers and Vacationers For instance,
if you enroll for the , course, and
spend month in, Florida, then a, , k' ,ou y
can arrange to attend classes there
for -those : four weeks, .picking : up
here where °you left off, without
losing time. The course last for. 14
:weeks.•
need with :their 'treatment of .hu-
man interest stories. But whatever
the type : of =news; readers often
feel emotionally involved.'
Need we say more? Newspapers
;are influential, ,powerful,: unique.
They possess a tremendous impact:
They are welcomed,:by :the- the -mass-
es. ose to the people'.
They are 1
es. Y 1? p
No; wonder they are the -most wide
lyuse. ,. 1 media. ' :,
„of.a1
:ORDER YOUR CO.R.I$ $
FRUIT CARE NOW:
Made with the, best ingredients,...
such asButter, P'nea Be ed
:.and Green Cherries, Bleached
Raisins, Almonds; - Pecans,. Cut
Peel and delicately seasoned with
the best of spices.
99¢ Pound
. ,e `Christmas
Also the O i ``i Shortbread and al Scotch S ort
Butter Cookies. Danish and French Pastries
and other • hristmas: Baking
Fresh Box Chocolater, Salted Nuts, Chris
tii
Ice:Specials,a
Candy Cigars,Cigarettes, Cream.
SoftA rinks,
H BREAD ` B DAILY
D
FRES AKE
Baker
Y_.
Phone "34 —
estaurant
aforth
4 ...y, �....4, -. , ..+4 .: v., .:. 4.. 4 -- 4 . :4 : -.. 4 ..+ ... 4 . . . ., - 4
?•.: (r,i rF., 1 r ( irrri tr./ ,rai ire' ' {r. ,+r' r- ? 1 r+ r 9 irr-r1ra
r°.
PAI
an
anand GAR
d= -GAR
DNEY
THAT WOULD _MAKE GOOD STEED
or Fast Service
Bring In Your Samples
W. G. THOMPSON • HENSAI,I.
and Sons Limited • Phone 32
Fast Ulilaading,-For' Your
Convenience
Hoist
: 11
BEFORE
SELL !
For Semi - Trailers
WZest
weals.�
•
Aod All Through :the
The Whole Family. Will Enjoy
car
•q
Available.:
Shortly For
Christmas
Feasting
There is no
fi11er'health�
food,, than
• Maple 'Leaf.
Milk. It supplies the fluid
• -you need. More important,
It gives you the proteins,
minerals and fats in their
most easily digested form
—and finally,'"1Viaple. Leaf
Milk, is •chockful of -vita-
mins.
Phone 101
�eafort