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HomeMy WebLinkAboutThe Huron Expositor, 1961-02-16, Page 21 1 Since 1860, Serving the Community Fi 1st %'U 1ishtxd at SEAPORTH, ONTARIO, every Thursday morning by MCLEAN BROS., Publishers ANDREW Y. MCLEAN, Editor lb 4 Member Canadian Weekly Newspapers Association, Ontario y Weekly Newspapers Association, Audit Bureau of Circulations 4 Subscription Rates: Canada (in advance) $2.50 a Year Outside Canada (in advance) $3.50 a Year SINGLE COPIES — 5 CENTS EACH Authorized as Second Class Mail, Post Office Department, Ottawa SEAFORTH, ONTARIO, FEBRUARY 16, 1961 How Many Statistics Are Necessary? tics business. And the result, like that of so many surveys, would serve little useful purpose in that nobody would pay any attention to it. We don't suggest for a moment that all statistics are of little use. On the contrary, statistical information properly compiled and in the hands of qualified people forms the basis of much of our planning in govern- ment industry, agriculture and in many other fields. The questionaires and statistics we complain about and which led rural municipalities to comment, are those which duplicate previous sur- veys, which ignore common sense and accepted procedures, and which* too often suggest a bureaucrat at rest in a government office, too lazy to look up information already op file. It is this type of questionaire that serves little or no purpose, that costs the conscientious municipal official untold hours of unnecessary work, and wastes the taxpayers' dollar. A question that has been bother- ing people who are in touch twith municipal affairs for a long time came out in the open this week. Delegates attending the Ontario Association of Rural Municipalities asked what happens to the thousands of statistics they are required to pro- vide for several levels of government each year. What happens to the fig- ures when we send them in? Who uses them? And what purpose do they serve, the delegates asked. And well they might. Probably no sections of government have been developed to such an extent in re- cent years as have those devoted to the collection of statistics. It would. be interesting to have a survey tak- en to find out the number of man hours devoted to compiling statisti- cal information, and the amountof tax dollars it is costing. On the other hand, to raise such a demand could only result in an increase in the army of people now engaged in the statis- Want To Improve Business? dise that doesn't move very rapidly— '''but think of it as i overhead invest- ment, in the same category as fire insurance and taxes. 3. Advertise your goods and your services. Today, more than ever be- fore, your customers expect to be in- formed about what you have to sell. 4. Be a 100 per cent booster for the town in which you are making your living. The type of merchant who still has his roots and his interests in some other community can't ex- pect to be patronized too well by the vast majority of folks who live, work, and bring up their families here. 5. If business is bad, don't blame it all on the customers. Since they num- ber in hundreds or even thousands, they are likely to be fairly average— the same kind you would find in any other Ontario community. Instead, take a keen look at your own opera- tions and make sure that you are may have money tied up in merchan- offering what your customers seek. Complaints which it hears from time to time concerning business in Wingham lia's led the Wingham Ad- vance -Times to analyze the situatiion and suggest a number of suggestions that may contribute to improved business conditions. The suggestions, as applicable here as in Wingham, follow: 1. Train your -sales staffs in the rare art of being pleasant. There is nothing which brings your custom- ers back to you as surely as a pleas- ant atmosphere of friendliness in the store or office. Train your clerks to smile, even if they have a joothache. 2. Don't yield to the temptation to cut stocks so short that you have to say, "Sorry, we don't have it today." Those lines which are slow sellers, and which will fit only a.limited num- ber of buyers, are the very ones which make one town a better place to shop than the next one. True, you rulmslulllllmmlllinoimai mllmllmlmllmllmmanowsimanumitnuollmmlmumllmenfflmmmmnamuiamusutul6m UGAR anc1 . . SPICE alp• By Bill Smiley Did you read that big blurb about me in your local paper re- cently? It got headlines like this in many weeklies: "Sugar and Spice Columnist Most Widely Read in Canada." That's pretty heady stuff to read about yourself. How- ever, it didn't impress me much, as I had written the story myself. It said in the story that this col- umn is now running in one hun- dred and eleven newspapers across Canada. Let's have a look at that in round figures. Round figures are the only sort which have any attraction for me, and most red- blooded columnists, except women, feel the same way. * * Supposing the average circuIa- tion of these weeklies is 2,000. That means there are 220,000 subscrib- ers exposed to Sugar and Spice. Heck, let's make it an even quar- ter -million. And let's say an aver- age of three persons reads each paper in which the column appears. That's a fair figure. All right. We now have three-quarters of a mil- lion potential readers of the col- umn each week. Ah, let's make it a million and be done with it. o._ Facts as the basis of adyertising investments. t ri 6 C Once upon a time, all business men o advertiged were, willing or willing, perforce speculators. They couldn't help it, because in those days they had no way of knowing what they would get for their money. Today, advertising money can be invested on the basis of facts—the information in the reports of the Audit Bureau of Circulations, a cooperative; nonprofit association of nearly 4,000 advertisers, advertising agencies, and publishers. The ABC has established' standards for meas- uring the circulations of newspapers and periodicals, just as there are definite ;standards for the weights and measures of merchandise. This newspaper is a member of ABC. Our circulation is audited by experienced circulation auditors. The facts thus obtained are issued in ABC' reports which show how much cii4,c�ulation we have, how it was obtained, where it is distrib- uted, and other information that tells business men what they get for their advertising money when they invest in these columns. Ask to see a copy of our ABC report. Amu Through the reports issued by the Audit Rums d Ciaddatia4, this newspaper, along with other publisher members of ADQ^• luntarilY and regularly give the buyers of advertising moCe verified factual iaformaeioa than is available for any other advertising media at any time. controversial enough." Oh, I've attacked in my day such things as motherhood, the Protestant church- es, capitiil punishment, children, the home, Octal drinking, temper- ance, sex and the weather. But I just can't seem to get my teeth in- to something vital, like used car dealers, or vacuum cleaner sales- men—the sort of thing that gets people worked up. Then I began thinking about the sort of letters I do get from readers and I felt better. And do you know something? I'd trade incomes with Pierre Berton, but I wouldn't trade mails. I'll bet most of the letters he gets are either hacking his column to bits because the reader disagrees with him, or lauding it to the skies because he agrees. That would become boring after a bit, * * * There's nothing boring about the letters I receive from readers. They are warm and friendly and personal, and they aren't trying to grind an axe or have me grind it for them. They come from all over the country. * * * When 1 get tossing figures like this around in my head, I start feeling pretty important. By George, I think, there aren't many fellows writing a column for which R million or two people are wait- ing feverishly each week. Just imagine, all those people, from Yarmouth, N.S., to Chilliwack, B. C,, fighting to get the paper first, hanging on every word. With this in mind, I set out .to impress the family with the fam- ous personality in its midst. "Do you know that there are a million people reading Sugar and Spice every week?" I ask young Kim. "Pretty good, Dad," she says, "can I go to the Explorers' sleigh - ride tonight?" I try Hugh. "Do you realize that my column is read from coast to coast?" 1 enquire. "How come we can't afford a TV set then?" he wants to know. Punchy, but still seeking some recognition, I approach the Old Girl. "How many papers do you think are running the column now?" "That reminds me, you forgot to put the papers out with the garbage this morning," she says, "and I had to go out in my dress- ing gown in the snow and I nearly broke my neck on those back steps. When are you going to start look- ing after things around the house, like other men?" * * * This is rather daunting, but it doesn't completely dismay me. I'm like an old prizefighter who has been knocked to the canvas so of- ten that, his bum is more tender than his beezer. I just wander away mumbling to 'myself that some day I'll be famous and then they'll appreciate me, by golly, and they'll kiss me when I die, and stuff like that. But I must admit I became ex- tremely depressed the other day. I was reading Pierre Berton's col- umn. Berton, for those outside the limited range of the Toronto daily for which he works, is a brilliant product of west coast newspaper circles, currently the hottest daily columnist in the East. * * * From Mrs. James Nickerson, of West Roxbury, Mass., mentioning a column she liked because it re- minded her of old times in Nova Scotia"' From Walter Stark, of Ox- enden, Ont., claiming I'd make a good MP and wishing a Happy New Year. From Jack Cooper, of Vernon, B.C., saying he'd just cele- brated his 69th wedding annivers-. ary, feels great and reads my col- umn because I'm a "dam good" writer. From Jack Cornet, of La Sallet, Ont., whom I haven't seen for 15 years, enclosing a book he's written on curling (containing noth- ing but blank pages and entitled, What I Know about Curling). * * *. Wouldn't it be something if ev- ery reader of Sugar and Spice de- cided to show Pierre Berton what he was up against and wrote a let- ter this week to Bill Smiley, 152 Elizabeth St., Midland, Ont.? Know what I'd do? I'd take the whole million of them, drive to Toronto in a track, hire six men to carry them up to Berton's office, dump them on his desk, and say: "Thirty letters a day, eh Pierre? This is my average weekly mail." That'd shake him. * * * Well, in this column I was read- ing,he was bragging modestly about all the letters he gets from readers. That's what made me feel badly, Give or take a hun- dred tousand, Berton and I have the sanie circulation. His mail av- erages 30 letters a day. Mine 'av- erages 30 a month. And 24 of them are bills, offers from magazines, and final notices about insurance premiums. * * * That convinced me that I'd nev- er be' a really famous columnist, and I felt pretty sick about it. I thought: "It's because I'm. not atiteteea, REV. ROBERT H. HARPER AS TO CUBA When President Eisenhower re- ported that relations with Cuba had been severed' and doubtless all the people approved of the act of the Chief Executive. We feel that Cuba has persist- ently bitten the hand that has fed her, from the time of the Spanish- American War, when the United States aided Cuba to win its in- dependence from Spain, to the present. And as if to make its present behavior more vicious, the Russians have been welcomed and are gaining a bridgehead almost within sight of our shores. If the Cubans can forget San Juan hill, let us not forget the American soldiers who went up the hill singing, "There'll be a hot time in the old town tonight!" And let us remember Hobson and Schley and Sampson. And we shall keep our fingers crossed as we wait to see whether the Cubans will follow Castro or turn against a self -professed pa- triot who has developed into a dictator and tyrant. Just a Thought: It has been wisely said that the man who never' makes mistakes never does anything. It is equally true that he who does not profit by his mistakes will continue to make errors in most of the things he tries to do. To make a mistake is human; to make the same mis- take twice is foolish. (Prepared by the Research Staff of Encyclopedia Canadiana) Where is Kluane Lake? It is one of the largest lakes in Canada's Yukon Territory, extend- ing northwest from a point about 150 miles west of Whitehorse. It is long and narrow and has a total area of 184 square miles. The Alas- ka Highway follows the length of the,lake and from it may be seen the snowy summits and glistening glaciers of the St. Elias Moun- tains to the southwest. The lake drains northward to the Yukon River. The entire corner of the Yukon Territory to the southwest of the lake constitutes the Kluane Game Sanctuary. Northwest of the lake is one of the best known big -game hunting areas of the ter- ritory. A - **DUFF OTTAWA REPORT UNREALISTIC NATIONALISM OTTAWA — Increasing evidence of Canadian nationalism and mounting demands that foreign controlled enterprises in this coun- try should be "Canadianized" have aroused concern among 'business- men and others worried about rela- tions between Canada and the Unit- ed States. One such group is the Canadian - American Committee sponsored by the Private Planning Association of Canada and the National Plan - tion Association of the United States. The committee is compos- ed of 60 leaders of business, labor, agriculture and the professions in both countries. Robert M. Fowler, of Montreal, and R. Douglas Stuart, of Chicago, are the joint chairmen of the com- mittee. Mr. Fowler is President of the Canadian Pulp and Paper Association, while Mr. Stuart is the former U.S. Ambassador to Canada and Chairman of the Board of the Quaker Oats Company. The committee has recently is- sued a report following a thorough study it had made of the policies and practices of U.S. subsidiaries in Canada, and at the same time Mr. Fowler and Mr. Stuart held a press conference in the Press Gal- lery at Ottawa. • The study recommended that U. S. controlled companies seeking to continue operations' in Canada should heed standards of behaviour which "have been proposed in en- ough places by enough highly plac- ed" Canadians- to make it haz- ardous to ignore them. Clearly they were sounding a warning to American •firms that have subsid- aries in this country. At the same time the committee found: "Cana- dian criticism is sometimes unrea- sonable. Often it involves sweep- ing generalizations based on the alleged activities of a few com- panies. Sometimes its- calls for policy changes which would be un- realistic to expect from any busi- ness, wherever owned and control- led." The committee operates on a budget of $100,000 a year, half coming from a grant provided by the Carnegie Corporation and the remainder provided by individuals and corporations in the two coun- tries. In studying the various aspects of Canadian -American relations, the committee seeks not only to create a better understanding of problems which have arisen or may arise, but also to develop so- lutions in the mutual interests of both countries, said Mr. Fowler. He sounded a note of caution to those advocating extreme nation- alism in Canada, that there was a very real danger of "frightening away American investment from Canada." He said that he himself did not think `that there was too much American investment in this country. Canada needed such in- vestment and was' going ,to need more investment in the future. The report in its, 80 pages found that some of the practices of the U.S. controlledo.companies could be changed by tie companies them- selves with a potentially large gain in goodwill for the entire Ameri- can business community in Can- ada. However, Canadian criticism of- ten ignored the sincere and success- ful efforts of many U.S. owned firms to be as good "corporate citizens" in Canada as they were system is made up of four distinct ranges, the Purcell, the Selkirk, the Monashee and the Cariboo. The first three run parallel to each other while the Cariboo Range forms the northern and narrower portion of the system. The system probably takes its name from the Columbia River, part of whose course lies between the Selkirk and Monashee ranges. * * * What British Seaman Was Held Captive in Mexico? * * * Where is the Columbia Mountain System? The Columbia Mountain Syssem, a part of Canada's Cordiller , is located in the southeastern Ipaft of British Columbia. It extends for about 430 miles from the interna- tional boundary northwest to the Fraser River. On the east it is separated from the Rocky Moun- tains by the Rocky Mountain Trench and on the west it slopes gently to the Interior Plateau. The tme wee4 "He arrived with this note . . . 'Please remove thutltb" ' In 1879 the British navigator, James Colnett, while in command of the Argonaut in Nootka Sound, on Vancouver Island's west coast, had himself and his ship seized by the Spaniards who at that time were active on the Pacific coast. Colnett was taken to Mexico by his captors and detained there for a year. From this action arose the Nootka Sound Controversy be: tween;' he British and Spanish gov- ernments, a dispute that brought the two nations close to war until finally settled amicably late in 1790. Before his adventure with the Argonaut, Colnett, who was born about 1752, had sailed in the Reso- lution with Capt. James Cook be- tween 1772 and 1775 and- had also visited the British Columbia coast in 1787 and 1788. Colnett returned to En -gland in 1792 and the next year commanded HMS Rattler on a voyage devoted to the examina- tion of harbors on the west coast of the Americas' from Chile to Low- er California. in the United States. In a statement accompanying the study the committee cited these "dramatic figures" on U.S. invest. ment in Canada: "Well over one- quarter of all industry in Canada is controlled in the United States. In manufacturing the proportion is approximately one-half and' in the primary mineral resource in- dustries . U.S. ownership is close to two-thirds of the total." While the study found that Can- ada obviously benefits substantial- ly from this investment, it also• found a "remarkable readiness"' on the part of many Canadians to fear and mistrust U.S. corporate, intrusion into the Canadian.. eco - twiny, and to believe that U.S. bus- iness is whether consciously or not, reshaping the Canadian eco, nomy in its own image and re- directing the course of Canadian economic development. Consequently the "demand for Canadianization is growing." Other findings by the committee: (1) There is an inadequate awareness in the U.S. of the in. tensity of Canadian nationalism, This is due to the similarities be, tween the two countries, the lack of over hostility and the preva- lence in Canada of liberal econ- nomic policies towards foreign in- vestment of a type not usually associated with nationalism. (2) There are legal, institution- al and policy limits on the extent to which a U.S. parent corpora- tion can meet the aspirhtions for "Canadianization." For Ci anadians it means there should be more awareness of these limits and the obligations of the parent company to look at the interests of its stock. holders (some are likely to be Canadians.) For the American companies it often calls for a re- appraisal of policies in the long run interest of the company's 'cosi. tion in Canada. On marketing and purchaiing policies the study found that 'corn. plaints that parent firms delib- erately prevented or discouraged exports by subsidiaries were gen. erally unfounded and that manage- ment generally determined export policy on economic factors alone, The study was written for the committee -by John Lindeman, a partner in International Economic Consultants, Inc., of Washington, and Prof. Donald Armstrong, re. Gently appointed director of the school of Commerce at McGill Uni. versity. To gather material for the stu- dy, more than 150" officials of 50 major companies representing a broad cross-section of business firms were interviewed. Canadian and U.S. officials were also inter- viewed. The findings of the. coin. mittee were released simultaneous- ly in Ottawa- and Washington. * * * Capital Hill Capsule An all-out attack on the Federal Government's., proposed amend- ments to the customs tariff involv- ing items of a "class of kind made in Canada" was launched by the Liberals and the C.C.F..1n the House of Commons. The assault by the opposition became one of the major issues of this session, The Liberals declared their inters• tion to battle the measure at ev- ery stage as the Conservatives with their overwhelming majority sought to ram the legislative changes through the House. IN THE YEARS AGONE Interesting items gleaned from The Huron Expositor of 25, 50 and 75 years ago. From The Huron Expositor February 7, 1936 The fifth annual skating party of the S.C,I. Alumni Association will be held in the Palace Rink on Mon- day evening. Music for skating will be by the Seaforth Highlanders Band. Mr. E. L. Box, chairman of the Seaforth Public Utility Commission, was elected a director of the On- tario Municipal Electric Associa- tion. The Seaforth Highlanders Band and the Seaforth Fire Brigade en- tertained members of the town council and PUC to an enjoyable euchre Tuesday evening. Stars of the former Dumbells, widely known post-war fun • show, will present an overseas musical review in the Regent Theatre here Saturday evening. Mr. E. L. Box has sold the frame building on the east side of Main Street to Mr. Willard Elliott, who will occupy the store, now leased by Mr. Seip. The S.C.I. Alumni Association was host on Thursday evening to pupils of Form II at an enjoyable tobogganing party. Practically all of the roads but the Frain highways are closed to the use of cars as the winter con- tinues to keep cold and stormy, Winthrop defeated Listowel 3-2 Wednesday in: NWHA, but Seaforth defeated Winthrop 2-1 In Seaforth last Saturday. Mr. W. H. Golding, M.P., left here on Tuesday for Ottawa to attend the coming session of Par- liament. Mrs. Harry Stewart and Miss Belle Watson entertained the lady members of the Bowling Club on Tuesday evening. There is no motor traffic north or south of town, and even the horse-drawn #ehicles are finding the roads difficult. •*. From The .Huron Expositor February 10, 1911 Despite the storm raging on Mon- day morning, Mr. Andrew Scott drove out to his school at Bruce - field. He had tight pupils that morning, and five of these he drove to school himself. Mr. J. A. Wilson, town clerk, was laid off duty for a few days on account ,of illness. At the meeting of Tuckersmith council on Saturday, Mr. George N. Turner, who has been the effici- ent treasurer of the township for a number of years, tendered his resignation. Henry O'Brien, of Tuckersmith, is taking a course at the Business College In Chatham. The big storm on Monday last suspended all business in the vil- lage of Hensall for the day. Mr. Henry Cudmore, of the 2nd. concession of Tuckersmith, L.R.S., has sold his 75 -acre farm to Mr. A Pepper, a near neighbor. The quarterly meeting of West Tuckersmith was held in Turner's Church last Sunday. Mr. and Mrs. James R. Reid, former residents of Seaforth, re= Gently celebrated their golden wed- ding anniversary at their home in Sault Ste.,Marie, Ont. Mr. Robert Smith, of Winthrop, sold his farm of 25 acres to Mr. Wm. Staples, the price being $1900. This new purchase gives Mr. Staples a fine farm of 150 acres in one block. The bachelors' ball in the opera hall at Hensall on Friday night was largely patronized and those at- tending report an enjoyable time. Mr. James Coxworth, of Hen- sall, has sold his' fine large hotel, which is in the course of construc- tion, to Mr. Dietrich, of ,Tucker - smith. Miss Jennie MMBeth, of Hensall, has been re-engaged as leader of the choir in the Presbyterian Church at Brucefield. * * * From The Huron Expositor February 5, 1886 T. M. Kay, former reeve of Us - borne Township, was elected War- den of Huron County at the Janu- ary meeting of County Council at Goderich, and Mr. W. N. Watson, of Seaforth, was appointed auditor for the current year. Mr. Peter McGregor, of Bruce - field, who is at present resticating in Florida, is expected home soon as he does not like life in the Sun- ny South, We believe Mr. McCartney, Brucefield's enterprising cheese manufacturer, has decided to run his factory next season, both as a creamery and cheese factory, so his patrons can have their choice, Mr. W. Hendrie, of Hensall, who has 'been carrying on the boot and shoe business there for the past year, has this week sold out his business and good -will to a Mr. J, Hawkins, of Goderich. Urquhart and Wright have their oatmeal and barley mill in- Hen- sall in full blast and are doing a good business. Mr. R. W. Fulton, of Hensall, has recently purchased Mr. A. E, Adam's dwelling on Brock St. The members of the Seaforth Fire Brigade will give a grand ball this evening and it is stated the bachelors of the town intend entertaining their friends at a ball to be given in a few weeks. Tuesday and Wednesday nights last were the coldest of the season, the thermometer both nights regis- tering from 10 to 15 degrees below zero. Messrs..Hays and Creswell were canvassing the town on Tuesday for members for the Tuckersmith Agricultural Society', and met with a very satisfactory reception. Mr. John Way, who has been in the shoemaking businss here for the, past year as successor to Mr, Jon McIntyre, intends closing up business and will return to Strat- ford. Mr. Fred Cull, of town, has ob- tained a good situation in the Can- adian Pacific Railway head office at Montreal and left here this week for that place. Mr. William Logan has sold his residence near the high school to Mr. M. Pillman for $1400, and has purchased the residence on Gode- rich St., the present time occupied by Mrs. P. Logan, for $1600. THE HANDY FAMILY THESE FLOWER f;7TS ARE STAINING THE WINDOW SILL I'LL Fix THAT IN A JIFFY, MOM BY LLOYD BIRMINGHAM, j'UNIOR MADE A PROTECTIVE MAT FOR THE WINDOW SILL BY CUTTING DOWN A RUBBER (Oft PLASTIC) STAIR 1REAO TO PIT THE BILL... 0., a +�"• c � a � e rte... r..+--",.+. • • • • •